United States 2026 · Parties and candidates
Democrats
Our model placed 266,984 paid political ads on the Democrats’ side, from 6,937 pages, between 20 April 2026 and 4 November 2026: the party’s own committees, its candidates, and the outside groups working for its side. Meta reports $170–229M of spend.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
266,984
ads on 6,937 pages
$200M
reported spend, range $170–229M
50%
of spend on federal races
$50
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$200M
266,984 ads on 6,937 pages, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- James Talarico · $9.1M
- Federal races
- 50%
- Median spend per ad
- $50
- Attack ads, of text ads
- 45%
On Google and YouTubeSearch · YouTube · Display
$449–543M
48,249 ads from 1,487 verified advertiser accounts, Google’s ranges, 4 May 2026 to 5 November 2026
- Against Meta spend
- 2.5×
- Formats
- 42,443 video · 4,908 text · 898 image
- Impressions
- 15B+
- Targeting declared
- age on 27,438 ads · gender on 25,133 ads
- States named
- Maine, Iowa, Michigan, Ohio, New Hampshire, Illinois +45
- Last ad shown
- 5 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| WINSENATE | 1,511 | 1,437 video · 74 text | ME, IA, MI +11 | 27 Jul | 4 Nov | $30.6–36.6M |
| HMP | 1,035 | 1,033 video · 2 text | PA, AZ, IA +17 | 1 Sep | 4 Nov | $21–25.2M |
| JON OSSOFF FOR SENATE | 215 | 198 video · 15 text · 2 image | GA | 22 Aug | 3 Nov | $19.6–23.5M |
| LCV Victory Fund | 269 | 269 video | FL, MI, CO +18 | 8 Jul | 4 Nov | $10.8–12.8M |
| Steyer for Governor 2026 | 161 | 130 video · 31 text | CA | 25 Nov | 3 Jun | $8.7–10.1M |
| Lower Costs Now | 1,722 | 1,722 video | IA, TX, MI +7 | 29 Sep | 3 Nov | $8.1–10.2M |
| DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE | 160 | 72 video · 88 text | national only | 11 Feb | 5 Nov | $7–8.4M |
| MAJORITY FORWARD FUND | 216 | 208 video · 8 text | ME, AK, OH +3 | 7 Apr | 4 Sep | $6.9–8.1M |
| TEXAS FOREVER | 110 | 105 video · 5 text | TX | 29 Sep | 4 Nov | $6.6–7.8M |
| House Majority PAC | 538 | 538 video | TX, MI, MT +5 | 8 Sep | 3 Nov | $6.3–7.6M |
| TALARICO FOR TEXAS | 81 | 81 video | TX | 22 Jun | 4 Nov | $6.2–7.3M |
| Navajo County Democratic Committee | 620 | 596 video · 24 text | AZ | 17 Jun | 4 Nov | $5.9–7.2M |
| Lone Star Rising PAC | 88 | 88 video | TX | 25 Aug | 3 Nov | $5.9–7M |
| Talarico For Texas | 66 | 55 video · 5 text · 6 image | TX | 1 Jan | 3 Nov | $5.7–7.3M |
| Rob Sand for Iowa | 476 | 469 video · 7 text | IA | 1 Jan | 3 Nov | $5.6–6.8M |
| Friends of Sherrod Brown | 1,703 | 1,654 video · 49 text | OH | 5 May | 3 Nov | $5.4–6.6M |
| WORKING FAMILIES FOR HEALTHY COMMUNITIES SUPPORTING BECERRA FOR | 42 | 42 video | CA | 2 May | 3 Nov | $4.9–5.8M |
| Josh Turek for Iowa | 438 | 433 video · 5 text | IA | 1 Jan | 4 Nov | $4.7–5.9M |
| SHAPIRO FOR PENNSYLVANIA | 193 | 192 video · 1 text | PA | 4 Jun | 4 Nov | $4.4–5.3M |
| OHIOANS FOR LOWER COSTS | 375 | 367 video · 8 text | OH | 19 Aug | 4 Nov | $4.3–5.3M |
| Troy Jackson for Maine | 281 | 241 video · 40 text | ME | 24 Jul | 3 Nov | $4.1–5.2M |
| ABDUL FOR US SENATE | 280 | 278 video · 2 text | MI, IN, MN +2 | 17 Apr | 4 Nov | $4.1–5M |
| MI DEMOCRATIC STATE CENTRAL CTTE | 642 | 642 video | MI | 10 Apr | 4 Nov | $3.8–4.7M |
| JB for Governor | 545 | 521 video · 24 text | IL | 6 Apr | 4 Nov | $3.8–4.6M |
| UNITED DEMOCRACY PROJECT (UDP) | 41 | 39 video · 2 text | MI, MD, MO | 2 Jun | 5 Aug | $3.3–3.9M |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 25 largest.
Spend by week the ad started
Tone
Share of the 236,820 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Donald Trump$10.3M
- Jon Husted$4.3M
- Susan Collins$2.6M
- Ashley Hinson$2.4M
- MAGA$2.4M
- Ken Paxton$2.2M
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 50%, State 25%, Ballot measures 0.6%, Local 3.0%, No specific race 21%.
Spend by ad language: English 82%, Spanish 0.9%, English and Spanish 0.1%.
Candidates on this side
| Name | Seat | Ads | Spend ($) |
|---|---|---|---|
| James Talarico | Senate, Texas | 546 | $9.6M |
| Abdul El-Sayed | Senate, Michigan | 7,207 | $7.5M |
| Jonathan Ossoff | Senate, Georgia | 496 | $6.5M |
| Annie Andrews | Senate, South Carolina | 4,813 | $2.6M |
| Troy Jackson | Senate, Maine | 4,758 | $2.3M |
| Mary Peltola | Senate, Alaska | 1,740 | $2.2M |
| Sherrod Brown | Senate, Ohio | 685 | $2.2M |
| Adam Hamilton | Senate, Kansas | 646 | $1.7M |
| Joshua Turek | Senate, Iowa | 2,298 | $1.4M |
| Angela Nixon | Senate, Florida | 448 | $1.2M |
| Eric Jones | House, California 4 | 568 | $936.7K |
| Alexandria Ocasio-Cortez | House, New York 14 | 2,446 | $902.2K |
| Marie Gluesenkamp Perez | House, Washington 3 | 392 | $755.9K |
| Chris Pappas | Senate, New Hampshire | 4,953 | $658.8K |
| Alexander Vindman | Senate, Florida | 84 | $586.2K |
| Ilhan Omar | House, Minnesota 5 | 27 | $537.3K |
| Bernard Taylor | House, Florida 21 | 363 | $533.1K |
| Manny Rutinel | House, Colorado 8 | 163 | $452.1K |
| Yevgeny Vindman | House, Virginia 7 | 175 | $433.5K |
| Conrad Cable | House, Louisiana 4 | 321 | $411.7K |
| Roy Cooper | Senate, North Carolina | 133 | $405.6K |
| Sydney Kamlager-Dove | House, California 37 | 494 | $350.2K |
| John Hickenlooper | Senate, Colorado | 286 | $331.3K |
| Rebecca Cooke | House, Wisconsin 3 | 157 | $319.1K |
| Eileen Laubacher | House, Colorado 4 | 70 | $311.2K |
| Mark Kelly | Senate, Arizona | 40 | $291.2K |
| Marni Von Wilpert | House, California 48 | 69 | $278K |
| Margaret Flanagan | Senate, Minnesota | 738 | $264.9K |
| Sarah Trone Garriott | House, Iowa 3 | 96 | $230.6K |
| Derek Tran | House, California 45 | 19 | $224.6K |
| Chuck Hubbard | House, North Carolina 5 | 386 | $224.1K |
| Oliver Larkin | House, Florida 25 | 379 | $223.2K |
| Jasmine Clark | House, Georgia 13 | 54 | $222.7K |
| Eric Yonce | House, Florida 6 | 460 | $206.4K |
| Jamie Raskin | House, Maryland 8 | 11 | $202.5K |
| Pia Dandiya | House, Florida 22 | 125 | $201K |
| Sean McCann | House, Michigan 4 | 182 | $188.6K |
| Elijah Manley | House, Florida 20 | 301 | $182.9K |
| Sarah McBride | House, Delaware at-large | 1,895 | $178.3K |
| Scott Colom | Senate, Mississippi | 106 | $171.4K |
| Blake Gendebien | House, New York 21 | 224 | $166.3K |
| Jamie Davis | Senate, Louisiana | 72 | $163.8K |
| Raphael Warnock | Senate, Georgia | 85 | $162.9K |
| Nicole Locklin | House, Florida 26 | 387 | $162.2K |
| Cait Conley | House, New York 17 | 86 | $157.6K |
| Bobby Pulido | House, Texas 15 | 1,222 | $146K |
| Elaine Luria | House, Virginia 2 | 523 | $142.7K |
| George Conway | House, New York 12 | 614 | $125.4K |
| Frank Mrvan | House, Indiana 1 | 2 | $122.5K |
| Jessica Killin | House, Colorado 5 | 86 | $118.5K |
| David Trone | House, Maryland 6 | 246 | $116.4K |
| Mitchell Berman | House, Wisconsin 1 | 57 | $115.2K |
| Joanna Mendoza | House, Arizona 6 | 85 | $114K |
| John Reed | Senate, Rhode Island | 26 | $113K |
| Eliott Rodriguez | House, Florida 27 | 581 | $111.4K |
| Bob Brooks | House, Pennsylvania 7 | 635 | $111.3K |
| Jared Moskowitz | House, Florida 25 | 164 | $110.4K |
| Thomas Perriello | House, Virginia 5 | 415 | $108.6K |
| Emilia Sykes | House, Ohio 13 | 137 | $106.7K |
| Darren Soto | House, Florida 9 | 260 | $102.2K |
Candidates of the party whose own committees ran ads, largest first; their ads are counted in the figures above. 568 more are on the parties and candidates page.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
James Talarico. Jon Ossoff. Sherrod Brown. Mary Peltola. Roy Cooper. If electing these five Democrats and ripping away the GOP’s Senate majority is important to you, please chip in right away to the Democratic Party’s Flip the Senate Fund to make sure we have the resources to win in November. Every contribution will help us register new Democrats in key battlegrounds, fight against GOP election rigging efforts, and target vulnerable Republican seats nationwide.
3 June 2026 · Democrats · $500–600K · 1M+ impressions · Attack · Ad Library
I’ll keep this quick. We need a huge number of donations today to flip this U.S. Senate seat in Texas. If everyone reading this right now made a contribution, we’d reach our goal in minutes. But I know not everyone can give right now, so if you care about taking back Texas AND can afford to chip in, then I need your support today. Thank you so much.
26 May 2026 · James Talarico · $450–500K · 1M+ impressions · Promotional · Ad Library
Here are the facts: I’m the only Democratic Senator up for reelection in a state Trump won, and one of the most powerful Super PACs announced they’ll spend $44 million to try to defeat me. I’m MAGA’s #1 target for defeat in midterms this year. If you’re ready to fight back and take back the Senate majority, please chip in to my reelection campaign today.
31 July 2026 · Jon Ossoff · $300–350K · 1M+ impressions · Attack · Ad Library
Sally Field: "Here's what I wish someone had told me sooner. The smartest political donation you can make isn't where you'd think." It's not the races on TV. While everyone watches Congress, Trump's allies are quietly going after the offices that actually decide your vote: clerks, election boards, local courts. The State and Local Election Alliance found exactly which of those we can win. And they're winning 80% of them, even in deep-red counties. Because these seats cost so little, your hu
22 June 2026 · State + Local Election Alliance · $300–350K · 1M+ impressions · Attack · Ad Library
Tonight. Not tomorrow. Not later this week. Tonight. We need a huge number of donations today to keep our ads on the air and our organizers in the field. Ken Paxton’s dark money and billionaire donors are spending millions of dollars every single day to defeat our movement, and we can’t afford to fall behind. If we don’t hit our goals, we’ll have to start making cuts, so please chip in whatever you can.
10 October 2026 · James Talarico · $250–300K · 1M+ impressions · Attack · Ad Library
Senator Jon Husted took over $100,000 from one of Epstein's closest friends and co-conspirators, Les Wexner. It's no surprise he voted to keep the Epstein files a secret. Husted can’t be trusted.
7 October 2026 · WinSenate · $200–250K · 1M+ impressions · Attack · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| James Talarico | 444 | $9.1M |
| Democrats | 6,248 | $8.1M |
| WinSenate | 560 | $8M |
| Abdul El-Sayed | 7,207 | $7.5M |
| Lower Costs Now | 9,830 | $7M |
| Jon Ossoff | 340 | $4.9M |
| Working America | 7,252 | $3.2M |
| Rep. Gina Hinojosa | 8,499 | $3.1M |
| WorkMoney | 1,717 | $3M |
| Dr. Annie Andrews | 4,813 | $2.6M |
| Troy Jackson | 4,698 | $2.3M |
| Sherrod Brown | 685 | $2.2M |
| Dr. Amy Acton | 3,275 | $2.2M |
| Josh Shapiro | 525 | $2M |
| American Bridge 21st Century | 437 | $1.9M |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
Back to the United States report, both parties and every candidate or every advertiser.