United States 2026 · Parties and candidates · Senate, North Carolina
Roy Cooper
Result: Won · 58.7% Unofficial count as of 6 November 2026.
Roy Cooper’s FEC committees ran 133 paid political ads on Facebook and Instagram from 1 page between 11 May 2026 and 23 October 2026. Meta reports $360.1–451.1K of spend. That makes Roy Cooper the 25th largest spender of the 1181 federal candidates with ads. Running for Senate, North Carolina. Party: Democrats.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
133
ads on 1 page
$405.6K
reported spend, range $360.1–451.1K
82%
of spend on federal races
$1.2K
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$405.6K
133 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Roy Cooper · $405.6K
- Federal races
- 82%
- Median spend per ad
- $1.2K
- Attack ads, of text ads
- 47%
On Google and YouTubeSearch · YouTube · Display
$2.7–3.3M
532 ads from 2 verified advertiser accounts, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 7.4×
- Formats
- 521 video · 11 text
- Impressions
- 146.1M+
- Targeting declared
- age on 462 ads · gender on 462 ads
- States named
- North Carolina
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| COOPER FOR NORTH CAROLINA | 506 | 495 video · 11 text | NC | 2 Jun | 4 Nov | $2.4–2.9M |
| Cooper for North Carolina | 26 | 26 video | NC | 2 Jun | 1 Oct | $332.5–413K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 2 largest.
Spend by week the ad started
Tone
Share of the 126 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Whatley$70.9K
- Michael Whatley$53K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 82%, State 18%.
Spend by ad language: English 98%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| COOPER FOR NORTH CAROLINA C00913566 | 133 | $405.6K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Keeping people safe has always been my job. So I put dangerous criminals in jail and always opposed defunding the police.
23 June 2026 · Roy Cooper · $30–35K · 1M+ impressions · Promotional · Ad Library
I’ll go after insurance companies that deny you treatment and rip you off.
2 June 2026 · Roy Cooper · $30–35K · 1M+ impressions · Promotional · Ad Library
I’ll work to stop insurance companies from denying you necessary treatments or sending you big bills you didn’t expect.
21 July 2026 · Roy Cooper · $20–25K · 1M+ impressions · Promotional · Ad Library
In his own words: "Inflation has fallen off a cliff." Cooper has a real plan to bring costs down.
8 September 2026 · Roy Cooper · $15–20K · 1M+ impressions · Attack · Ad Library
Fact checkers say the attacks against Cooper are false. He’s locked up dangerous criminals and backed the police.
10 August 2026 · Roy Cooper · $15–20K · 1M+ impressions · Promotional · Ad Library
Take it from a cop: Michael Whatley knew about a pedophile’s prison sentence, but still gave him a big political appointment.
16 October 2026 · Roy Cooper · $10–15K · 1M+ impressions · Attack · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Roy Cooper | 133 | $405.6K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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