United States 2026 · Every advertiser
Roy Cooper
This page ran 726 paid political ads on Facebook and Instagram between 8 May 2026 and 26 October 2026. Meta reports $1–1.3M of spend, which makes it the 53rd largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Democrats’ side. Race: Federal. Paid for by Cooper Victory Fund.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
On the FEC record
COOPER VICTORY FUND, a PAC (non-qualified) and joint fundraising committee. FEC committee C00913574 ↗
A registered committee with no independent expenditures and no party on its registration: the FEC record does not place it, and the side above is our model’s reading of the ads.
726
ads
$1.1M
reported spend, range $1–1.3M
93%
of spend on federal races
$250
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$1.1M
726 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Roy Cooper · $1.1M
- Federal races
- 93%
- Median spend per ad
- $250
- Attack ads, of text ads
- 29%
On Google and YouTubeSearch · YouTube · Display
$649.1–760.4K
11 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 3 November 2026
- Against Meta spend
- 0.6×
- Formats
- 2 video · 9 text
- Impressions
- 757K–889K
- Targeting declared
- age on 6 ads · gender on 6 ads
- States named
- North Carolina
- Last ad shown
- 3 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| Cooper Victory Fund | 11 | 2 video · 9 text | NC | 1 Mar | 3 Nov | $649.1–760.4K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 443 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Whatley$70.9K
- Michael Whatley$57.4K
- GOP$15.4K
- Trump’s loyalists$7.4K
- my Republican opponent$797
- President Trump, JD Vance, GOP super PACs, and my MAGA opponent$750
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 93%, State 7.0%.
Spend by ad language: English 64%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Don’t miss this message from Roy >>
22 May 2026 · Roy Cooper · $40–45K · 1M+ impressions · Ad Library
I love North Carolina with all my heart. I’ve served as Attorney General and taken on the drug companies and big banks to return billions of dollars to North Carolina families. I’ve served as Governor and led the fight to expand Medicaid and protect our fundamental rights. Before all that, I was just a young boy in Nash County, attending public schools and working summers on the farm. I didn’t anticipate getting the chance to serve the people of my home state for so many years – and to now be
10 June 2026 · Roy Cooper · $35–40K · 700K+ impressions · Promotional · Ad Library
Keeping people safe has always been my job. So I put dangerous criminals in jail and always opposed defunding the police.
23 June 2026 · Roy Cooper · $30–35K · 1M+ impressions · Promotional · Ad Library
I’ll go after insurance companies that deny you treatment and rip you off.
2 June 2026 · Roy Cooper · $30–35K · 1M+ impressions · Promotional · Ad Library
𝐆𝐫𝐚𝐭𝐞𝐟𝐮𝐥. That’s how I feel when I think of my parents and all of the lessons they taught me – especially when it comes to working hard and serving your community. My mom was a public school teacher, and my dad was a small-town lawyer and farmer. I’ve tried to follow in my parents’ footsteps by serving North Carolinians as their state legislator, Attorney General and then as Governor. 𝐖𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐬𝐮𝐩𝐩𝐨𝐫𝐭, 𝐜𝐨𝐦𝐞 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫, 𝐈’𝐥𝐥 𝐛𝐞 𝐚𝐛𝐥𝐞 𝐭𝐨 𝐤𝐞𝐞𝐩 𝐮𝐩
17 July 2026 · Roy Cooper · $25–30K · 500K+ impressions · Promotional · Ad Library
I’ll work to stop insurance companies from denying you necessary treatments or sending you big bills you didn’t expect.
21 July 2026 · Roy Cooper · $20–25K · 1M+ impressions · Promotional · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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