Zambia 2026: the data

3,678 domestic political ads from the Meta Ad Library, the full archive back to 2018, updated daily. Latest pull: 2026-10-04. The report on the previous page covers the 12 months before the vote; the figures here cover every year.

By political actor

Socialist Party · 258 ads
Hakainde Hichilema · 152 ads
UPND (United Party for National Development) · 147 ads
Fred M'membe · 112 ads
The Zed Politics · 52 ads
Alliance for Community Action · 46 ads
George Mwanza (Chipata Central) · 44 ads
Transparency International Zambia · 29 ads
Ishiwi · 28 ads
Malcolm Chiyoba · 21 ads
Percy Chato · 20 ads
Democratic Union · 17 ads
Ross Josphat Kasikili (Roma) · 14 ads
Choolwe Chibomba (commentator) · 13 ads
ZANIS (Zambia News and Information Services) · 13 ads
Patrick Chikwanda (Makeni) · 12 ads
Harriet Mutinta Matongo Mulolani · 12 ads
Zambian Business Times · 12 ads
Mulambo Haimbe · 11 ads
Ernest Lufunda (Ndola) · 10 ads
Chrizoster H. Phiri · 10 ads
Harry Kalaba · 10 ads
NGOCC (Non-governmental Gender Organisations' Coordinating Council) · 9 ads
Stella Biemba Chilonda · 9 ads
Bernadette Deka (Chongwe West) · 8 ads
Dorothy Fabian Yaluma (Kabwe Central) · 7 ads
Kalulushi Politics Daily News · 7 ads
Patriotic Front · 6 ads
Centre for Trade Policy and Development · 6 ads
Zambian Digest · 6 ads
Yvonne Willombe Nakacinda · 6 ads
Ackim Antony Njobvu · 3 ads
Financial Insight Zambia · 2 ads

By message topic

Ranked by estimated impressions (midpoints of Meta's reported ranges).

Topic	Est. reach	Ads	Attack	Promotional
Electoral process & turnout	~41.4M	144	11	123
Security & rule of law	~24.1M	92	4	35
Other	~22.8M	79	2	33
Education	~12.6M	38	0	38
Infrastructure	~9.2M	35	4	28
Jobs & youth	~7.9M	34	1	28
Economy & cost of living	~7.7M	27	5	18
Social protection	~7.2M	14	0	14
Corruption & governance	~6.9M	14	9	4
Candidate profile	~6.6M	63	3	57
Health	~5.1M	10	0	6
Rallies & events	~2.7M	39	0	22
Agriculture & food	~2.6M	11	0	8