Data · topic · Zambia 2026

Electoral process & turnout

144 of the analyzable domestic political ads in the run-up to Zambia's 2026 election touch on electoral process & turnout, with an estimated reach of ~41.4M impressions (range midpoints): 123 promotional, 11 attack.

Scope: every domestic political ad in the archive whose creative text remains available, across election cycles. Ads can receive up to three topic labels, so topic totals overlap.

Topic classification is model-assisted (measured 86% accuracy on our evaluation set) and covers only ads with available creative text. It excludes archive-withheld text, empty responses, and collection-degraded records; see methodology.