Data · topic · Zambia 2026
Security & rule of law
92 of the analyzable domestic political ads in the run-up to Zambia's 2026 election touch on security & rule of law, with an estimated reach of ~24.1M impressions (range midpoints): 35 promotional, 4 attack.
Scope: every domestic political ad in the archive whose creative text remains available, across election cycles. Ads can receive up to three topic labels, so topic totals overlap.
Who runs these ads
- Hakainde Hichilema · 8 ads
- The Zed Politics · 5 ads
- UPND (United Party for National Development) · 4 ads
- Democratic Union · 3 ads
- Ernest Lufunda (Ndola) · 1 ads
Sample ad text
We chose peace in 2021. Let's choose it again. Vote HH. Zambia Forward Together.…
Good morning my dear friends and happy Sunday! DAG is one of the baby constituency’s in Zambia, gracefully delimitated under the guidance of his excellency president Hakainde Hichilema. This means DAG is new; and when a baby is new you ne…
Summary of UPND Media Director Mark Simuuwe's Statement (22 July 2026): · Denies FRA fraud allegations as false, malicious, and part of a coordinated disinformation campaign against him, President Hichilema, and others. · Rejects forged do…
Topic classification is model-assisted (measured 86% accuracy on our evaluation set) and covers only ads with available creative text. It excludes archive-withheld text, empty responses, and collection-degraded records; see methodology.