Data · topic · Zambia 2026

Economy & cost of living

27 of the analyzable domestic political ads in the run-up to Zambia's 2026 election touch on economy & cost of living, with an estimated reach of ~7.7M impressions (range midpoints): 18 promotional, 5 attack.

Scope: every domestic political ad in the archive whose creative text remains available, across election cycles. Ads can receive up to three topic labels, so topic totals overlap.

Who runs these ads

Sample ad text

UPND MANIFESTO: PILLAR 5 - FINANCING OUR FUTURE We made it to the final pillar. And what a pillar it is. Pillar Five of the UPND Zambia Manifesto answers the question that every serious analyst asks: where is the money coming from? Vision…
It’s past midnight, but sleep won’t come. My mind is completely fixed on the development of our Makeni constituency, thinking about our roads, our local businesses, and creating real opportunities for our youth. True leadership means carryi…
Things are hard, yes but the state of the economy is better than it could have been. There is still work to be done, but progress is being made. Let’s stay the course and vote for HH…

Topic classification is model-assisted (measured 86% accuracy on our evaluation set) and covers only ads with available creative text. It excludes archive-withheld text, empty responses, and collection-degraded records; see methodology.