Data · topic · Zambia 2026

Social protection

14 of the analyzable domestic political ads in the run-up to Zambia's 2026 election touch on social protection, with an estimated reach of ~7.2M impressions (range midpoints): 14 promotional, 0 attack.

Scope: every domestic political ad in the archive whose creative text remains available, across election cycles. Ads can receive up to three topic labels, so topic totals overlap.

Who runs these ads

Sample ad text

Enhanced CDF funding isn't just a number on a page. It's a desk, a classroom, a future, for the pupils and teachers of Chawama Secondary School and so many more across our nation.…
A historic day at State House. Yesterday, free education became law. You could hear it in the children's voices, grateful to learn, already dreaming big. And our retirees were honoured too, with pension reforms that ensure dignity after …
Under Bally, our children are learning on full stomachs. Protect this progress on August 13. Vote HH.…

Topic classification is model-assisted (measured 86% accuracy on our evaluation set) and covers only ads with available creative text. It excludes archive-withheld text, empty responses, and collection-degraded records; see methodology.