Data · topic · Zambia 2026

Social protection

14 of the analyzable domestic political ads in the run-up to Zambia's 2026 election touch on social protection, with an estimated reach of ~7.2M impressions (range midpoints) — 14 promotional, 0 attack.

Who runs these ads

Sample ad text

In 2021, social cash transfer reached fewer than one million households. Today it reaches 1.5 million of our most vulnerable families. Paid straight to the phone. On time, in full. Don't risk the progress we have achieved together. Vote H…
Under Bally, five times more children are learning on full stomachs. Protect this progress on August 13th. Vote HH.…
She will grow up in the Zambia we choose on August 13. Free education. School meals. Peace. Her future is in your hands. Vote HH. Zambia Forward Together.…

Topic classification is model-assisted (measured 86% accuracy on our evaluation set) and covers only ads whose text Meta did not withhold; see methodology.