United States 2026 · Every advertiser

Josh Shapiro

This page ran 525 paid political ads on Facebook and Instagram between 1 May 2026 and 26 October 2026. Meta reports $1.8–2.2M of spend, which makes it the 24th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Democrats’ side. Race: State.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

525

ads

$2M

reported spend, range $1.8–2.2M

0.0%

of spend on federal races

$950

median spend per ad

Spend by week the ad started

4 May
1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
38%
Promotional
62%
Informational
0.4%

Share of the 524 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Donald Trump$227.4K
  • my far-right opponent and her Mar-a-Lago donors$74K
  • Mar-a-Lago members$71.4K
  • my opponent$43.2K
  • Donald Trump and his enablers like my opponent$26.8K
  • the far-right$25K

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Electoral process & turnout
46%
Corruption & governance
23%
Candidate profile
21%
Education
15%
Other
12%
Infrastructure & energy
11%
Health
9.4%
Economy & cost of living
3.6%

Spend by race: State 100%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • You work hard to make your dreams come true. You deserve a governor on your side.

    21 September 2026 · Josh Shapiro · $100–125K · 1M+ impressions · Promotional · Ad Library

  • Hey, Josh Shapiro here. I know you don't have a lot of time, so I'll be quick. Can you chip in just five bucks to my campaign today? Thanks!

    19 September 2026 · Josh Shapiro · $90–100K · 1M+ impressions · Promotional · Ad Library

  • Hey – It's Gov. Josh Shapiro here. I'm standing with my friend Gov. Gretchen Whitmer to talk about what's at stake here in Pennsylvania. I'm one of the last statewide Democrats left in this Commonwealth, and they're throwing everything they've got at us. Will you rush $1 or whatever you can before midnight?

    8 October 2026 · Josh Shapiro · $70–80K · 800K+ impressions · Promotional · Ad Library

  • Hey you! Yes, you! Before you scroll away: I'm running for reelection in the most competitive swing state in the country, and he can’t pull off a victory without the help of grassroots supporters like you. Will you chip in right now to help us reach thousands of undecided voters and win on Election Day?

    19 September 2026 · Josh Shapiro · $40–45K · 500K+ impressions · Promotional · Ad Library

  • This is our last end-of-quarter fundraising deadline of the campaign, and we need your support. Please chip in $5 now.

    19 September 2026 · Josh Shapiro · $35–40K · 500K+ impressions · Promotional · Ad Library

  • $1. No, that’s not a typo. That’s the donation I’m humbly asking you to make right now to help us reach undecided voters from Philly to Erie and everywhere in between. $1 to run our own TV ads on the airwaves and get the truth out to voters across Pennsylvania. $1 to make sure my far-right opponent and her Mar-a-Lago donors can’t buy their way to victory. $1 to elect a Get Sh*t Done Governor — not someone who bends the knee to Donald Trump. Trust me, I know $1 doesn’t sound like a ton, but

    25 June 2026 · Josh Shapiro · $35–40K · 1M+ impressions · Attack · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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