United States 2026 · Parties and candidates · House, Delaware at-large
Sarah McBride
Result: Won · 64.3% Unofficial count as of 6 November 2026.
Sarah McBride’s FEC committees ran 1,895 paid political ads on Facebook and Instagram from 1 page between 1 May 2026 and 26 October 2026. Meta reports $79.7–276.9K of spend. That makes Sarah McBride the 53rd largest spender of the 1181 federal candidates with ads. Running for House, Delaware at-large. Party: Democrats.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
1,895
ads on 1 page
$178.3K
reported spend, range $79.7–276.9K
100%
of spend on federal races
$50
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$178.3K
1,895 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Sarah McBride · $178.3K
- Federal races
- 100%
- Median spend per ad
- $50
- Attack ads, of text ads
- 60%
On Google and YouTubeSearch · YouTube · Display
$57.8–69.2K
12 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 3 November 2026
- Against Meta spend
- 0.4×
- Formats
- 10 video · 2 text
- Impressions
- 1.3M–1.5M
- Targeting declared
- age on 2 ads · gender on 2 ads
- States named
- Delaware
- Last ad shown
- 3 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| MCBRIDE FOR DELAWARE INC. | 12 | 10 video · 2 text | DE | 13 Mar | 3 Nov | $57.8–69.2K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 1,879 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Republicans$36.6K
- right-wing mega-donors and MAGA Republicans$15.7K
- Donald Trump$10.9K
- Republican side$7.4K
- National Republicans$4.4K
- Donald Trump and Congressional Republicans$3.8K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 100%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| MCBRIDE FOR DELAWARE INC. C00843763 | 1,895 | $178.3K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
There’s a myth that Delaware is a blue state. But we officially have a GOP-endorsed candidate in our race. And it doesn’t end there. Republicans hold a massive fundraising advantage right as the midterms are stepping into full swing. That’s money that could support our opponent, fund attack ads, and send mailers filled with lies in an attempt to defeat us. Republicans don’t think this seat is safe. We have to match their energy. Can you chip in $10 today to help power our work and keep D
10 July 2026 · Sarah McBride · $3.5–4K · 50K+ impressions · Attack · Ad Library
We’ve seen how right-wing mega-donors pour money and weaponize disinformation against Democratic candidates across the country. Now, they’re coming for Sarah. We officially have a GOP-endorsed candidate in this race. It’s time to prepare for the fight ahead. Your contribution will help us launch rapid-response digital ads, reach voters, and raise the resources we need to stay ahead as MAGA Republican money starts to pour in. Can you chip in $5 or $10 today to help power our work and protect
2 July 2026 · Sarah McBride · $3–3.5K · 60K+ impressions · Attack · Ad Library
Delaware has the last primary of any of the 50 states. It’s just another thing that makes our state special, but I won’t lie, it comes with some added challenges for our campaign. We’ve been in the dark about who we’ll be running against. But on the Republican side, our opponent has been able to practice his attacks all year. While we now know exactly who we’re facing in November, the unknowns in our race have kept too many donors on the sidelines. We have a few short weeks to fight this g
18 September 2026 · Sarah McBride · $1.5–2K · 50K+ impressions · Attack · Ad Library
I am determined to enter a Democratic majority in the U.S. House in January. I am determined as a member of Congress, but even more so as an American. But Republicans are determined too—determined to hold onto their majority, protect this administration, and keep doing exactly what they’ve been doing: fleecing the rest of us. That’s why we are launching our Last Minute Fund—to fuel critical voter outreach, spread Sarah’s message across Delaware, and out-organize Republicans. But we can’
5 October 2026 · Sarah McBride · $1.5–2K · 20K+ impressions · Attack · Ad Library
Exciting news! Because of grassroots supporters, our Donor Wall is over 75% filled. This is a testament to the strength of the movement we are building together. While Republicans are turning to billionaire donors to fund their campaigns, we are proving the power of grassroots support from people like you. This campaign belongs to everyday Americans who are ready to demand a government that works for all of us — not just those at the top. Will you add your name to the wall today? Make a
9 July 2026 · Sarah McBride · $1.5–2K · 40K+ impressions · Promotional · Ad Library
Sarah's standing up for Delaware's farmers in DC by stopping federal funding cuts and working to bring down the cost of feed.
21 October 2026 · Sarah McBride · $1–1.5K · 60K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Sarah McBride | 1,895 | $178.3K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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