United States 2026 · Parties and candidates · Senate, New Hampshire
Chris Pappas
Result: Won · 55.9% Unofficial count as of 6 November 2026.
Chris Pappas’s FEC committees ran 4,953 paid political ads on Facebook and Instagram from 1 page between 1 May 2026 and 26 October 2026. Meta reports $378.3–939.2K of spend. That makes Chris Pappas the 17th largest spender of the 1181 federal candidates with ads. Running for Senate, New Hampshire. Party: Democrats.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
4,953
ads on 1 page
$658.8K
reported spend, range $378.3–939.2K
100%
of spend on federal races
$50
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$658.8K
4,953 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Chris Pappas · $658.8K
- Federal races
- 100%
- Median spend per ad
- $50
- Attack ads, of text ads
- 60%
On Google and YouTubeSearch · YouTube · Display
$1.5–1.8M
167 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 2.5×
- Formats
- 161 video · 6 text
- Impressions
- 30.8M–36M
- Targeting declared
- age on 161 ads · gender on 161 ads
- States named
- New Hampshire, Maine
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| Chris Pappas for Senate | 167 | 161 video · 6 text | NH, ME | 3 Apr | 4 Nov | $1.5–1.8M |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 4,327 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- John Sununu$116.5K
- Republicans$63.9K
- Donald Trump$37.2K
- MAGA Republicans$27K
- Sununu and national Republicans$23.4K
- national Republicans$13.6K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%, State 0.1%.
Spend by ad language: English 79%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| CHRIS PAPPAS FOR SENATE C00660464 | 4,953 | $658.8K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
A message from Chris Pappas 🔽
15 September 2026 · Chris Pappas · $25–30K · 250K+ impressions · Ad Library
Hi, it’s Senator Sheldon Whitehouse. Dark money is driving up costs for everyday Americans — and Washington listens to whoever has the deepest pockets. My friend Chris Pappas is leading the fight to change that. He’s championing the DISCLOSE Act to get dark money out of politics. But his Trump-backed opponent, John Sununu, is funded by special corporate interests and outside super PACs. This race could decide who holds the majority in the Senate — and whether Washington finally starts li
4 September 2026 · Chris Pappas · $20–25K · 200K+ impressions · Attack · Ad Library
Hey folks, it’s James Carville with bad news. Democrats’ chances of winning the New Hampshire Senate race have OFFICIALLY been downgraded. That means Republicans are in spitting distance of flipping this seat and cutting off ANY chance Democrats have of retaking control of the Senate next year. Let me be crystal clear. If Democrats blow it in New Hampshire, we have NO path to taking back the Senate. Not a snowball’s chance in hell. The GOP recruited John Sununu to get into this race. He’s go
9 August 2026 · Chris Pappas · $15–20K · 300K+ impressions · Attack · Ad Library
I’m fighting to end Trump’s corruption and wars that are costing New Hampshire families, and stop corporate special interests from rigging Washington while Granite Staters get stuck with the bill. I’m working to ban stock trading by members of Congress. And I’ll never take corporate PAC money. Public service should be about serving you, not getting rich.
25 August 2026 · Chris Pappas · $15–20K · 700K+ impressions · Attack · Ad Library
🚨𝗕𝗥𝗘𝗔𝗞𝗜𝗡𝗚 𝗡𝗘𝗪𝗦: After outspending us three-to-one, MAGA Republicans finally got what they were hoping for — a poll with Sununu in the lead. We have less than 10 weeks until Election Day, and we need to fight back with everything we’ve got to take back the lead. National Republican groups are spending $30 million to prop up Sununu. This is a make-or-break moment for our campaign and Democrats’ shot at taking back the Senate majority. Will you chip in $10, $15, or whatever you can
26 August 2026 · Chris Pappas · $10–15K · 150K+ impressions · Attack · Ad Library
New Hampshire just flipped in the polls. For the first time in this race, Trump-backed opponent John Sununu has taken the lead in the fight for New Hampshire’s open Senate seat. MAGA Republicans are pouring in $30 million to defeat Chris and hand the Senate to Trump. And their plan is working. We can’t let them run away with the lead. Can you rush a donation now to prove New Hampshire can’t be bought?
29 September 2026 · Chris Pappas · $7–8K · 150K+ impressions · Attack · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Chris Pappas | 4,953 | $658.8K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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