United States 2026 · Parties and candidates · House, Virginia 2
Elaine Luria
Result: Won · 53.0% Unofficial count as of 6 November 2026.
Elaine Luria’s FEC committees ran 523 paid political ads on Facebook and Instagram from 2 pages between 7 July 2026 and 26 October 2026. Meta reports $106.4–179.1K of spend. That makes Elaine Luria the 66th largest spender of the 1181 federal candidates with ads. Running for House, Virginia 2. Party: Democrats.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
523
ads on 2 pages
$142.7K
reported spend, range $106.4–179.1K
100%
of spend on federal races
$50
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$142.7K
523 ads on 2 pages, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Elaine Luria · $140.3K
- Federal races
- 100%
- Median spend per ad
- $50
- Attack ads, of text ads
- 29%
On Google and YouTubeSearch · YouTube · Display
$239.2–295.5K
124 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 1.9×
- Formats
- 120 video · 4 text
- Impressions
- 10.2M–11.9M
- Targeting declared
- age on 8 ads · gender on 8 ads
- States named
- Virginia
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| ELAINE LURIA FOR CONGRESS | 124 | 120 video · 4 text | VA | 13 Aug | 4 Nov | $239.2–295.5K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 519 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Jen Kiggans$40.3K
- MAGA$3.3K
- Republicans$1.4K
- Donald Trump$1.3K
- Jen Kiggans and National Republicans$1.1K
- Kiggans and her special interest donors$198
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 99%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| ELAINE LURIA FOR CONGRESS C00926303 | 523 | $142.7K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Everywhere I go, Virginians make clear we need leaders who will stand up to big data centers. Meanwhile, Jen Kiggans votes for massive tax breaks for big tech companies to build new data centers in your backyard. Experts say that could strain our grid and raise your rates as much as fifty percent. But Jen Kiggans just doesn’t care.
18 September 2026 · Elaine Luria · $15–20K · 500K+ impressions · Attack · Ad Library
From serving as a Navy Commander and as your Congresswoman, my guiding principles have stayed the same: Be Good. Do Good Work. I’m running for Congress in Virginia’s 2nd Congressional District because we need a member of Congress who will work across the aisle to lower costs and cut middle class taxes. And we need leadership who will actually stand up against the current corruption in Washington and ban members of Congress from trading stocks.
18 September 2026 · Elaine Luria · $10–15K · 400K+ impressions · Promotional · Ad Library
This is Elaine Luria and I’m asking for your vote for Congress. You work hard for your money and you deserve a member of Congress who will work across the aisle to lower costs. That’s what I’ve always done. I’m proud to have helped pass a bill to lower prescription drug prices and passed the biggest expansion of veterans’ health care in our lifetime – on a bipartisan basis.
18 September 2026 · Elaine Luria · $5–6K · 175K+ impressions · Promotional · Ad Library
Hi, this is Elaine Luria, candidate in Virginia's 2nd Congressional District. This is one of the tightest races in the country – 𝘄𝗲 𝗮𝗿𝗲 𝗹𝗶𝘁𝗲𝗿𝗮𝗹𝗹𝘆 𝗧𝗜𝗘𝗗 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗼𝗹𝗹𝘀. I could really use your help to win back this seat and flip the House of Representatives. We have a budget gap that we’re trying to close, so we really need a boost on the final mile here. Please chip in today to flip VA-02, win back the House, and take back our country.
5 October 2026 · Elaine Luria · $2.5–3K · 50K+ impressions · Promotional · Ad Library
HUGE NEWS: A new poll shows me TIED with my Republican opponent. National Republicans know exactly how dangerous I am to their control of Congress. That's why they're pouring millions into Jen Kiggans' campaign — attack ads, mail, the works — trying to buy a seat they can't defend on merit. 𝗩𝗔-𝟬𝟮 𝗶𝘀 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗹𝗼𝘀𝗲𝘀𝘁 𝗿𝗮𝗰𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝘂𝗻𝘁𝗿𝘆. I need your help to make sure I have the resources to fight back against Kiggans and her special interest donors Will
24 July 2026 · Elaine Luria · $2–2.5K · 30K+ impressions · Attack · Ad Library
It's Elaine Luria– I'm asking you to chip in 𝗷𝘂𝘀𝘁 $𝟭 to my campaign for VA-02. While national Republicans pour millions into this race, I’m asking for support from grassroots donors like you. VA-02 will be one of the closest races in the country, and could decide the House Majority. With your help, we’ll have the resources we need to fight back against my opponent’s special interest donors. Thank you.
5 August 2026 · Elaine Luria · $1.5–2K · 20K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Elaine Luria | 511 | $140.3K |
| Hampton Roads Updates | 12 | $2.4K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
Back to the United States report, both parties and every candidate or every advertiser.