United States 2026 · Parties and candidates · House, Virginia 5
Thomas Perriello
Result: Lost · 48.0% Unofficial count as of 6 November 2026.
Thomas Perriello’s FEC committees ran 415 paid political ads on Facebook and Instagram from 1 page between 18 August 2026 and 26 October 2026. Meta reports $84.9–132.4K of spend. That makes Thomas Perriello the 89th largest spender of the 1181 federal candidates with ads. Running for House, Virginia 5. Party: Democrats.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
415
ads on 1 page
$108.6K
reported spend, range $84.9–132.4K
100%
of spend on federal races
$150
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$108.6K
415 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Tom Perriello · $108.6K
- Federal races
- 100%
- Median spend per ad
- $150
- Attack ads, of text ads
- 34%
On Google and YouTubeSearch · YouTube · Display
$134.4–159.6K
66 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 3 November 2026
- Against Meta spend
- 1.4×
- Formats
- 66 video
- Impressions
- 6M–7M
- Targeting declared
- age on 9 ads · gender on 9 ads
- States named
- Virginia
- Last ad shown
- 3 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| TOM PERRIELLO FOR CONGRESS | 66 | 66 video | VA | 1 Sep | 3 Nov | $134.4–159.6K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 383 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- John McGuire$12.8K
- Republicans$6.9K
- Valley Link$1.8K
- Trump and John McGuire$1.6K
- McGuire$1.2K
- GOP$748
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%, State 0.0%.
Spend by ad language: English 90%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| TOM PERRIELLO FOR CONGRESS C00929968 | 415 | $108.6K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Danville saved those letters because the word means something here. Early voting is open in the city through Oct. 31. Weekdays at the registrar, no appointment needed. Home is a place you show up for. Go show up.
19 October 2026 · Tom Perriello · $2.5–3K · 90K+ impressions · Informational · Ad Library
President Barack Obama saw firsthand the kind of leader Tom Perriello was in Congress. "[Perriello] didn't go to Washington to do what was easy, to do what was popular. He went to do what was right." - President Barack Obama. That's the kind of leadership Perriello brought to Congress for Virginia families, and exactly what Washington needs right now.
19 October 2026 · Tom Perriello · $2.5–3K · 250K+ impressions · Promotional · Ad Library
Our race to flip VA-5 just got named an official Red to Blue target! I’m ready to win this election and reclaim the Fifth District for the PEOPLE, but I need your help. I don’t take any money from lobbyists or corporate PACs, so this entire campaign is fueled by the grassroots. If you’re with me, please give $5 or $10 today: https://secure.actblue.com/donate/perriello-ads?refcode=v7
20 August 2026 · Tom Perriello · $2–2.5K · 60K+ impressions · Promotional · Ad Library
Three people in your group chat already voted. You are still typing. Early voting in Virginia is open now through Oct. 31. No line to speak of, and most people are in and out on a lunch break. Pick a day. Any day works. Then you get to be the one who says they already went.
19 October 2026 · Tom Perriello · $1.5–2K · 80K+ impressions · Informational · Ad Library
I’m running to flip Virginia’s 5th District and reclaim it for THE PEOPLE! I’m ready to win this, but I need your help. I don’t take any money from lobbyists or corporate PACs, so this entire campaign is fueled by the grassroots. If you’re with me, please give $5 or $10 today: https://secure.actblue.com/donate/perriello-ads?refcode=v8
29 September 2026 · Tom Perriello · $1.5–2K · 40K+ impressions · Promotional · Ad Library
I’m running to flip Virginia’s 5th District and reclaim it for THE PEOPLE! I’m ready to win this, but I need your help. I don’t take any money from lobbyists or corporate PACs, so this entire campaign is fueled by the grassroots. If you’re with me, please give $5 or $10 today: https://secure.actblue.com/donate/perriello-ads?refcode=v5
18 August 2026 · Tom Perriello · $1.5–2K · 30K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Tom Perriello | 415 | $108.6K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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