United States 2026 · Parties and candidates · Senate, Alaska

Mary Peltola

Result: Not yet called · 48.2% Unofficial count as of 6 November 2026.

Mary Peltola’s FEC committees ran 1,740 paid political ads on Facebook and Instagram from 3 pages between 4 May 2026 and 26 October 2026. Meta reports $2–2.5M of spend. That makes Mary Peltola the 6th largest spender of the 1181 federal candidates with ads. Running for Senate, Alaska. Party: Democrats.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.

1,740

ads on 3 pages

$2.2M

reported spend, range $2–2.5M

88%

of spend on federal races

$150

median spend per ad

Meta and Google side by side

On MetaFacebook · Instagram

$2.2M

1,740 ads on 3 pages, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026

Largest page
Mary Peltola · $1.4M
Federal races
88%
Median spend per ad
$150
Attack ads, of text ads
70%

Ad Library

On Google and YouTubeSearch · YouTube · Display

$4.4–5.8M

544 ads from 2 verified advertiser accounts, Google’s ranges, 4 May 2026 to 4 November 2026

Against Meta spend
2.3×
Formats
513 video · 30 text · 1 image
Impressions
80.1M–93.4M
Targeting declared
age on 365 ads · gender on 365 ads
States named
Alaska
Last ad shown
4 Nov

Google Ads Transparency Center

Google advertiser accounts

AdvertiserAdsFormatsStatesFirst adLast adSpend
Alaskans for Mary512485 video · 27 textAK19 May4 Nov$3–3.7M
Alaskans for Mary3228 video · 3 text · 1 imagenational only12 Jan3 Nov$1.5–2.1M

Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 2 largest.

Spend by week the ad started

4 May
1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
70%
Promotional
28%
Informational
0.9%
Defensive
1.1%

Share of the 1,391 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Dan Sullivan$572.9K
  • DC Republican super PACs$71.7K
  • Donald Trump’s super PAC, massive DC dark money groups, and Dan Sullivan$12.5K
  • Sullivan$10.4K
  • Trump and Dan Sullivan$10.2K
  • US Sen. Dan Sullivan$8.3K

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Corruption & governance
44%
Economy & cost of living
38%
Infrastructure & energy
26%
Security, crime & immigration
26%
Agriculture & food
11%
Candidate profile
9.6%
Electoral process & turnout
8.0%
Education
5.4%

Spend by race: Federal 88%, State 12%.

Spend by ad language: English 59%.

FEC committees

FEC committeeAdsSpend ($)
ALASKANS FOR MARY C009339781,740$2.2M

The committees whose ads count for the candidate, as the FEC names them.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Mary Peltola needs your help to get her Alaska-first message out on airwaves across the state. The DC establishment, the corporate special interests, and their billionaire donors have already reserved almost $30 million worth of ads to pummel Mary with attacks. That’s 3 times as much support as we have right now. We don’t need to match them dollar-for-dollar, but we need to keep up the pressure to make sure Alaskans hear the truth, rather than lies from dark money super PACs. Can you give anyth

    14 September 2026 · Mary Peltola · $90–100K · 1M+ impressions · Defensive · Ad Library

  • TEAM MARY: Alaska’s open primary election is on August 18, and we’ve got to reach as many voters as humanly possible before our first face off with incumbent Republican Senator Dan Sullivan. Traveling around our state isn’t easy, more than 80% of our communities can’t be reached by road, meaning my team and I rely on small planes, big planes, and boats to get to remote villages from the Aleutians to the Arctic. We need the resources right now to travel, keep our ads on TV, and ramp up our GOTV e

    4 August 2026 · Mary Peltola · $50–60K · 1M+ impressions · Promotional · Ad Library

  • Another DC super PAC aligned with the official campaign arm for Senate Republicans just announced a $6 million ad buy in the Last Frontier. If Alaska voters are watching TV or streaming anything, DC Republican super PACs are trying to take over their screens and drown us out with lies. They know Mary has what it takes to win, so they are doing everything in their power to try to stop this movement. We must fight back against these hyperpartisan attacks and make sure Alaskans hear the truth. Co

    25 June 2026 · Mary Peltola · $50–60K · 900K+ impressions · Attack · Ad Library

  • Dan Sullivan received nearly $10,000 from known Epstein associates shortly casting the deciding vote to keep the Epstein files hidden. It’s time to send Sullivan into retirement. Read more: sullivanblockedthefiles.com

    16 October 2026 · Sullivan Watch · $25–30K · 1M+ impressions · Attack · Ad Library

  • On October 14th, we close the books on our final FEC fundraising deadline of the campaign. When this deadline ends, we are legally required to report how much money we've raised and how many donations we've received since we launched our campaign. Everyone will be watching: the press, Dan Sullivan, and his DC Republican super PAC backers. They're looking to see how much grassroots enthusiasm there is to send Mary to the U.S. Senate, and these numbers are a huge part of that. Please contribute

    8 October 2026 · Mary Peltola · $25–30K · 600K+ impressions · Promotional · Ad Library

  • "Alaska Republican US Sen. Dan Sullivan received more than $10,000 in campaign donations from Epstein associates just months after voting to block the release of the Epstein Files." Read more: https://tinyurl.com/epstie

    17 August 2026 · Alaska Brief · $15–20K · 400K+ impressions · Attack · Ad Library

Pages that ran the ads

PageAdsSpend ($)
Mary Peltola763$1.4M
Sullivan Watch292$512.7K
Alaska Brief685$298.4K

Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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