United States 2026 · Parties and candidates · Senate, Ohio
Sherrod Brown
Result: Won · 50.0% Unofficial count as of 6 November 2026.
Sherrod Brown’s FEC committees ran 685 paid political ads on Facebook and Instagram from 1 page between 1 May 2026 and 26 October 2026. Meta reports $2–2.4M of spend. That makes Sherrod Brown the 7th largest spender of the 1181 federal candidates with ads. Running for Senate, Ohio. Party: Democrats.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
685
ads on 1 page
$2.2M
reported spend, range $2–2.4M
98%
of spend on federal races
$650
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$2.2M
685 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Sherrod Brown · $2.2M
- Federal races
- 98%
- Median spend per ad
- $650
- Attack ads, of text ads
- 55%
On Google and YouTubeSearch · YouTube · Display
$7.1–8.6M
1,733 ads from 2 verified advertiser accounts, Google’s ranges, 4 May 2026 to 3 November 2026
- Against Meta spend
- 3.6×
- Formats
- 1,664 video · 62 text · 7 image
- Impressions
- 226.5M+
- Targeting declared
- age on 1,446 ads · gender on 1,446 ads
- States named
- Ohio
- Last ad shown
- 3 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| Friends of Sherrod Brown | 1,703 | 1,654 video · 49 text | OH | 5 May | 3 Nov | $5.4–6.6M |
| Friends of Sherrod Brown | 30 | 10 video · 13 text · 7 image | OH | 16 Oct | 3 Nov | $1.7–1.9M |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 2 largest.
Spend by week the ad started
Tone
Share of the 581 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Jon Husted$208.6K
- Husted$191.7K
- GOP and dark-money PACs$121.6K
- billionaires$40.6K
- Trump & Republicans$35K
- The GOP and dark-money PACs$3.4K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 98%, State 2.3%.
Spend by ad language: English 84%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| FRIENDS OF SHERROD BROWN C00916288 | 685 | $2.2M |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Please watch and consider making a donation to Sherrod’s campaign today >>
21 October 2026 · Sherrod Brown · $90–100K · 1M+ impressions · Promotional · Ad Library
I’ll be transparent: We’re running very short of our fundraising goals this month. So today, I’m trying something new. I’m lowering my ask to just $1 in the hopes that every person reading this pitches in to help us catch up. If flipping Ohio and taking back the Senate are worth $1 to you, will you chip in?
21 July 2026 · Sherrod Brown · $80–90K · 1M+ impressions · Promotional · Ad Library
Asking urgently: Will you make a gift to help hit my $2M goal before our next end-of-month deadline – if, and only if, you can?
17 September 2026 · Sherrod Brown · $70–80K · 1M+ impressions · Promotional · Ad Library
Folks, this isn’t good. The GOP and dark-money PACs are pouring millions into Ohio to defeat me, and it looks like their attacks are working: New polling shows me 3 points down to Republican Jon Husted in this Senate race. Without your immediate grassroots support, I’ll have no chance to fight back and win. So please, will you chip in whatever you can today?
1 May 2026 · Sherrod Brown · $50–60K · 900K+ impressions · Attack · Ad Library
25 June 2026 · Sherrod Brown · $45–50K · 500K+ impressions · Ad Library
I’ll be radically transparent with you: We need to do something different today. Over the last 48 hours, our grassroots fundraising has taken a nosedive. Folks just aren’t chipping in as much as we thought they would – even though the latest poll of Ohio shows this race statistically tied and we urgently need more resources to surge ahead. So I’m going to try something out of the ordinary. I’m going to lower my ask to $1 in the hopes that every person reading this message donates to help us cl
17 September 2026 · Sherrod Brown · $40–45K · 700K+ impressions · Defensive · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Sherrod Brown | 685 | $2.2M |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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