United States 2026 · Every advertiser
James Talarico
This page ran 444 paid political ads on Facebook and Instagram between 1 May 2026 and 26 October 2026. Meta reports $8.3–9.9M of spend, which makes it the 2nd largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Democrats’ side. Race: Federal. Paid for by TALARICO FOR TEXAS. It belongs to James Talarico, whose page gathers all of their pages.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
On the FEC record
TALARICO FOR TEXAS, a Senate candidate’s committee. FEC committee C00919084 ↗
A candidate’s own committee: James Talarico, Democrat, running for the Senate in Texas. The side above is the candidate’s party on the FEC record.
444
ads
$9.1M
reported spend, range $8.3–9.9M
99%
of spend on federal races
$2.7K
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$9.1M
444 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- James Talarico · $9.1M
- Federal races
- 99%
- Median spend per ad
- $2.7K
- Attack ads, of text ads
- 11%
On Google and YouTubeSearch · YouTube · Display
$12–14.6M
147 ads from 2 verified advertiser accounts, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 1.5×
- Formats
- 136 video · 5 text · 6 image
- Impressions
- 423.7M+
- Targeting declared
- age on 23 ads · gender on 23 ads
- States named
- Texas
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| TALARICO FOR TEXAS | 81 | 81 video | TX | 22 Jun | 4 Nov | $6.2–7.3M |
| Talarico For Texas | 66 | 55 video · 5 text · 6 image | TX | 1 Jan | 3 Nov | $5.7–7.3M |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 2 largest.
Spend by week the ad started
Tone
Share of the 234 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Ken Paxton$576.7K
- Donald Trump$162.5K
- Elon Musk$66.2K
- Elon Musk and MAGA Inc.$42.5K
- Trump's FCC$32.5K
- Trump and Ken Paxton$25K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 99%, State 0.7%.
Spend by ad language: English 46%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
I’ll keep this quick. We need a huge number of donations today to flip this U.S. Senate seat in Texas. If everyone reading this right now made a contribution, we’d reach our goal in minutes. But I know not everyone can give right now, so if you care about taking back Texas AND can afford to chip in, then I need your support today. Thank you so much.
26 May 2026 · James Talarico · $450–500K · 1M+ impressions · Promotional · Ad Library
Tonight. Not tomorrow. Not later this week. Tonight. We need a huge number of donations today to keep our ads on the air and our organizers in the field. Ken Paxton’s dark money and billionaire donors are spending millions of dollars every single day to defeat our movement, and we can’t afford to fall behind. If we don’t hit our goals, we’ll have to start making cuts, so please chip in whatever you can.
10 October 2026 · James Talarico · $250–300K · 1M+ impressions · Attack · Ad Library
We’ve seen a dramatic slowdown in our fundraising, so I’m reaching out to humbly ask you to make a donation to our People Powered movement today. We have two ways to get back on track to our fundraising goal. We either need a lot more individual donations, or we need those who've given before to donate a larger amount than their last contribution. I wish I didn’t have to make that ask, but we need the resources to take on the megadonors and their puppet politicians who want to defeat this m
28 June 2026 · James Talarico · $150–175K · 1M+ impressions · Promotional · Ad Library
Team Ossoff and Team Talarico here. Please watch this video from Jon Ossoff and James Talarico and donate to support our campaigns and elect Democrats across Georgia and Texas.
18 September 2026 · James Talarico · $150–175K · 1M+ impressions · Promotional · Ad Library
I just finished filming an interview with Jimmy Kimmel on his show, but you won’t see it on TV because of the FCC’s censorship efforts. Can you rush a $5 donation to help us overcome this and get our message out? Donald Trump is worried our movement is about to flip Texas. We are in the final stretch of this campaign, and we need to leave it all out on the field, so please contribute whatever you can today.
11 September 2026 · James Talarico · $150–175K · 1M+ impressions · Attack · Ad Library
Hey, it’s James Talarico, and next week my team and I will have to make some tough budget decisions for this campaign. So I’m reaching out to ask if you can make a donation before we do. Asking for money is the worst part of running for office, but it’s necessary because I’m the only candidate in this race not taking a dime of corporate PAC money. So our campaign is completely funded by people, just like you, who want to win this Senate seat here in Texas and change this country. That’s why yo
5 October 2026 · James Talarico · $100–125K · 1M+ impressions · Promotional · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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