United States 2026 · Parties and candidates · Senate, Texas
James Talarico
Result: Won · 55.1% Unofficial count as of 6 November 2026.
James Talarico’s FEC committees ran 546 paid political ads on Facebook and Instagram from 2 pages between 1 May 2026 and 26 October 2026. Meta reports $8.7–10.4M of spend. That makes James Talarico the largest spender of the 1181 federal candidates with ads. Running for Senate, Texas. Party: Democrats.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
546
ads on 2 pages
$9.6M
reported spend, range $8.7–10.4M
99%
of spend on federal races
$1.7K
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$9.6M
546 ads on 2 pages, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- James Talarico · $8.9M
- Federal races
- 99%
- Median spend per ad
- $1.7K
- Attack ads, of text ads
- 24%
On Google and YouTubeSearch · YouTube · Display
$12–14.6M
147 ads from 2 verified advertiser accounts, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 1.4×
- Formats
- 136 video · 5 text · 6 image
- Impressions
- 423.7M+
- Targeting declared
- age on 23 ads · gender on 23 ads
- States named
- Texas
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| TALARICO FOR TEXAS | 81 | 81 video | TX | 22 Jun | 4 Nov | $6.2–7.3M |
| Talarico For Texas | 66 | 55 video · 5 text · 6 image | TX | 1 Jan | 3 Nov | $5.7–7.3M |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 2 largest.
Spend by week the ad started
Tone
Share of the 336 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Ken Paxton$1.1M
- Donald Trump$162.5K
- Elon Musk$66.2K
- Elon Musk and MAGA Inc.$42.5K
- Trump's FCC$32.5K
- Trump and Ken Paxton$25K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 99%, State 0.6%.
Spend by ad language: English 49%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| TALARICO FOR TEXAS C00919084 | 546 | $9.6M |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
I’ll keep this quick. We need a huge number of donations today to flip this U.S. Senate seat in Texas. If everyone reading this right now made a contribution, we’d reach our goal in minutes. But I know not everyone can give right now, so if you care about taking back Texas AND can afford to chip in, then I need your support today. Thank you so much.
26 May 2026 · James Talarico · $450–500K · 1M+ impressions · Promotional · Ad Library
Tonight. Not tomorrow. Not later this week. Tonight. We need a huge number of donations today to keep our ads on the air and our organizers in the field. Ken Paxton’s dark money and billionaire donors are spending millions of dollars every single day to defeat our movement, and we can’t afford to fall behind. If we don’t hit our goals, we’ll have to start making cuts, so please chip in whatever you can.
10 October 2026 · James Talarico · $250–300K · 1M+ impressions · Attack · Ad Library
Ken Paxton was impeached by his own party for bribery. Ken Paxton is the most corrupt politician in Texas.
15 September 2026 · Team Talarico · $200–250K · 1M+ impressions · Attack · Ad Library
We’ve seen a dramatic slowdown in our fundraising, so I’m reaching out to humbly ask you to make a donation to our People Powered movement today. We have two ways to get back on track to our fundraising goal. We either need a lot more individual donations, or we need those who've given before to donate a larger amount than their last contribution. I wish I didn’t have to make that ask, but we need the resources to take on the megadonors and their puppet politicians who want to defeat this m
28 June 2026 · James Talarico · $150–175K · 1M+ impressions · Promotional · Ad Library
Ken Paxton was indicted for fraud. This is his mugshot. He is the most corrupt politician in Texas.
3 October 2026 · Team Talarico · $150–175K · 1M+ impressions · Attack · Ad Library
I just finished filming an interview with Jimmy Kimmel on his show, but you won’t see it on TV because of the FCC’s censorship efforts. Can you rush a $5 donation to help us overcome this and get our message out? Donald Trump is worried our movement is about to flip Texas. We are in the final stretch of this campaign, and we need to leave it all out on the field, so please contribute whatever you can today.
11 September 2026 · James Talarico · $150–175K · 1M+ impressions · Attack · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| James Talarico | 437 | $8.9M |
| Team Talarico | 109 | $633.5K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
Back to the United States report, both parties and every candidate or every advertiser.