United States 2026 · Parties and candidates
Republicans
Our model placed 132,476 paid political ads on the Republicans’ side, from 6,465 pages, between 30 April 2026 and 27 October 2026: the party’s own committees, its candidates, and the outside groups working for its side. Meta reports $102–135M of spend.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
132,476
ads on 6,465 pages
$119M
reported spend, range $102–135M
35%
of spend on federal races
$50
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$119M
132,476 ads on 6,465 pages, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Common Sense Voters Coalition · $13.1M
- Federal races
- 35%
- Median spend per ad
- $50
- Attack ads, of text ads
- 34%
On Google and YouTubeSearch · YouTube · Display
$348–422M
44,206 ads from 1,098 verified advertiser accounts, Google’s ranges, 4 May 2026 to 5 November 2026
- Against Meta spend
- 3.2×
- Formats
- 37,005 video · 2,064 text · 5,137 image
- Impressions
- 13B+
- Targeting declared
- age on 31,593 ads · gender on 27,956 ads
- States named
- Ohio, Alaska, Maine, Iowa, North Carolina, Michigan +45
- Last ad shown
- 5 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| SLF PAC | 3,055 | 3,031 video · 24 text | OH, AK, ME +11 | 10 Jun | 4 Nov | $31.7–38M |
| MAGA INC. | 4,020 | 2,250 video · 672 text · 1,098 image | FL, TX, OH +28 | 15 Oct | 4 Nov | $17.8–22.7M |
| CLF | 2,403 | 2,400 video · 3 text | MI, IA, TX +24 | 2 Sep | 4 Nov | $15.3–19M |
| TEXANS FOR GREG ABBOTT | 67 | 65 video · 2 text | TX | 11 Aug | 3 Nov | $12.9–15.6M |
| NO GOING BACK PAC INC. | 948 | 948 video | TX, MI, FL +22 | 10 Sep | 4 Nov | $12.7–15.5M |
| ONE NATION | 527 | 527 video | IA, NH, MA +5 | 4 May | 5 Nov | $11.3–13.4M |
| Jackson for Governor, Inc. | 802 | 783 video · 19 text | GA, FL | 2 Mar | 3 Nov | $11.3–13.6M |
| AMERICA PAC | 684 | 684 video | MI, TX, OH +14 | 24 Aug | 4 Nov | $8.3–9.9M |
| One Nation | 706 | 706 video | ME, AK, GA +1 | 29 Apr | 5 Nov | $8–9.5M |
| MAGA INC | 76 | 76 video | TX | 5 Sep | 3 Nov | $7.9–9.4M |
| Byron Donalds | 222 | 222 video | FL, AL, GA | 9 Sep | 3 Nov | $7.6–9.1M |
| TEXAS PAC | 161 | 160 video · 1 text | TX, OK, LA | 12 Sep | 3 Nov | $6.2–7.3M |
| NRSC | 712 | 699 video · 13 text | MI, ME, MN +7 | 26 Sep | 5 Nov | $6.1–7.5M |
| V-PAC: VICTORS, NOT VICTIMS | 106 | 85 video · 21 text | OH | 1 Sep | 3 Nov | $6–7M |
| Tiffany for Wisconsin | 106 | 102 video · 4 text | WI | 23 Nov | 3 Nov | $5.1–6M |
| AMERICANS FOR PROSPERITY ACTION INC | 310 | 310 video | OH, NH, IA +8 | 4 May | 4 Nov | $4.6–5.6M |
| VIVEK RAMASWAMY AND ROB MCCOLLEY FOR OHIO | 293 | 283 video · 10 text | OH | 13 Mar | 3 Nov | $4.6–5.5M |
| RGA RIGHT DIRECTION PAC | 123 | 122 video · 1 text | OH, KS, IA | 10 May | 3 Nov | $4–4.7M |
| AMERICAN ACTION NETWORK INC | 254 | 254 video | CA, TX, PA +16 | 19 May | 4 Sep | $3.7–4.5M |
| Friends of Byron Donalds PAC | 101 | 101 video | FL | 24 Mar | 3 Nov | $3.4–4M |
| CALIFORNIANS FOR THE PEOPLE | 23 | 22 video · 1 text | CA | 30 Apr | 2 Jun | $3.1–3.5M |
| SENATE LEADERSHIP FUND | 82 | 78 video · 4 text | KS | 3 Oct | 3 Nov | $2.1–2.5M |
| Lahn for Governor | 217 | 216 video · 1 text | IA | 22 Apr | 3 Nov | $2.1–2.5M |
| BETTER NEVADA PAC & CHRISSIE HASTIE | 106 | 106 video | NV | 10 Apr | 4 Nov | $2–2.4M |
| TURNING POINT PAC INC. | 116 | 63 video · 18 text · 35 image | AZ | 12 Aug | 4 Nov | $2–2.3M |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 25 largest.
Spend by week the ad started
Tone
Share of the 118,471 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Democrats$3.3M
- Sherrod Brown$2.3M
- David Crowley$2.1M
- Katie Hobbs$2M
- James Talarico$1.9M
- Amy Acton$1.3M
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 35%, State 35%, Ballot measures 0.3%, Local 2.9%, No specific race 27%.
Spend by ad language: English 84%, Spanish 0.7%.
Candidates on this side
| Name | Seat | Ads | Spend ($) |
|---|---|---|---|
| Tom Tiffany | House, Wisconsin 7 | 951 | $1.7M |
| Brandon Gill | House, Texas 26 | 781 | $1.6M |
| Anthony Constantino | House, New York 21 | 1,695 | $725.8K |
| Ashley Moody | Senate, Florida | 79 | $592.7K |
| Susan Collins | Senate, Maine | 936 | $318.6K |
| Michele Tafoya | Senate, Minnesota | 324 | $316.4K |
| Brian Fitzpatrick | House, Pennsylvania 1 | 182 | $264.6K |
| John Kennedy | Senate, Louisiana | 141 | $239.6K |
| Rafael Cruz | Senate, Texas | 33 | $215.8K |
| Michael Carbonara | House, Florida 22 | 655 | $213.9K |
| John Deaton | Senate, Massachusetts | 382 | $198.9K |
| Jeff Van Drew | House, New Jersey 2 | 31 | $194.9K |
| Ashley Arenholz | Senate, Iowa | 70 | $165.6K |
| Nicholas Begich III | House, Alaska at-large | 83 | $149.9K |
| Roger Marshall | Senate, Kansas | 46 | $144.8K |
| Michael Collins Jr. | Senate, Georgia | 114 | $142.3K |
| Bill Hagerty | Senate, Tennessee | 175 | $142.1K |
| John Rose | House, Tennessee 6 | 400 | $141.1K |
| Tim Burchett | House, Tennessee 2 | 278 | $135.5K |
| Zach Nunn | House, Iowa 3 | 191 | $124.9K |
| Darline Graham | Senate, South Carolina | 194 | $119.1K |
| Michael Lawler | House, New York 17 | 133 | $118.5K |
| John Fleming Jr. | Senate, Louisiana | 101 | $115.7K |
| Michael Crane | House, Georgia 3 | 125 | $113.8K |
| Thomas Barrett | House, Michigan 7 | 123 | $113.6K |
| Thomas Cotton | Senate, Arkansas | 54 | $111.4K |
| John Cornyn | Senate, Texas | 31 | $105K |
| Laurie Buckhout | House, North Carolina 1 | 147 | $98.1K |
| Shelley Capito | Senate, West Virginia | 99 | $93.9K |
| Jared Hudson | Senate, Alabama | 599 | $79.1K |
| Alexandra Mealer | House, Texas 9 | 198 | $79K |
| Scott Perry | House, Pennsylvania 10 | 15 | $76K |
| Maria Salazar | House, Florida 27 | 34 | $75.7K |
| Jim Desmond | House, California 48 | 75 | $75.4K |
| James Oberweis | House, Florida 19 | 14 | $72.7K |
| Anthony Dilorenzo | House, New Hampshire 1 | 27 | $71.2K |
| Jon Husted | Senate, Ohio | 62 | $70.4K |
| John Trobough | House, Arizona 1 | 123 | $67.4K |
| Robert Wittman | House, Virginia 1 | 29 | $66.4K |
| Jennifer Kiggans | House, Virginia 2 | 308 | $66.2K |
| Michael Rogers | Senate, Michigan | 14 | $64.6K |
| Felix Moore | Senate, Alabama | 213 | $60K |
| James Hill | House, Arkansas 2 | 76 | $59.6K |
| Daniel Keenan | House, Arizona 5 | 94 | $57.6K |
| Brandon Herrera | House, Texas 23 | 50 | $56.4K |
| Mike Lipetri | House, New York 3 | 41 | $56.3K |
| Peter Stauber | House, Minnesota 8 | 85 | $54.4K |
| Zuhdi Jasser | House, Arizona 4 | 28 | $53.5K |
| Marshall Sanford | Senate, South Carolina | 13 | $50.6K |
| William Warner | House, Tennessee 9 | 59 | $49.5K |
| Nicole Malliotakis | House, New York 11 | 32 | $47.6K |
| Elizabeth Van Duyne | House, Texas 24 | 30 | $45.8K |
| Russell Fry | Senate, South Carolina | 56 | $45.3K |
| Madison Cawthorn | House, Florida 19 | 55 | $44.9K |
| Joe Strada | House, Florida 11 | 40 | $42.9K |
| Blake Miguez | House, Louisiana 6 | 36 | $42.1K |
| August Pfluger II | House, Texas 11 | 108 | $41.5K |
| Charlie Hatcher | House, Tennessee 5 | 111 | $41.3K |
| Martin Young | House, Pennsylvania 6 | 41 | $41K |
| Ryan Elijah | House, Florida 7 | 57 | $41K |
Candidates of the party whose own committees ran ads, largest first; their ads are counted in the figures above. 409 more are on the parties and candidates page.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
You’re invited: Election Day, Tuesday, November 3. Don’t hit Decline or Tentative. Accept and make your plan to vote.
18 October 2026 · America PAC · $400–450K · 1M+ impressions · Informational · Ad Library
It's the two-minute warning and James Talarico is in the red zone. You're the last line of defense. STOP him!
20 September 2026 · America PAC · $400–450K · 1M+ impressions · Attack · Ad Library
You deserve a voice in Washington that won't cower to nasty names or threats. I'm working hard to be that voice for you -- for my kids, and for the America we all remember and want to survive.
18 August 2026 · Brandon Gill · $200–250K · 1M+ impressions · Promotional · Ad Library
Gina Hinojosa peddles higher taxes. High Tax Hinojosa voted 40 times for higher property taxes and thinks Texas is MISSING a state income tax.
20 October 2026 · Greg Abbott · $200–250K · 1M+ impressions · Attack · Ad Library
The 2026 midterms will be won or lost in the streets. Democrats are flooding resources into their ground game—but we can fight back. Every day we wait, we fall further behind. Your donation puts boots on the ground, reaching voters and securing ballots.
6 May 2026 · Turning Point PAC · $200–250K · 1M+ impressions · Attack · Ad Library
The midterms are all or nothing. If the Left loses this November, they'll be out of power for at least a decade. In Arizona, Nevada, and New Hampshire, polling is within the margin of error. When races are that close, turnout decides them. $50 trains and deploys one Turning Point Action ballot chaser in a battleground state. That chaser banks at least 10 conservative ballots a day, every day voting is open. Over the voting window, that's hundreds of ballots from voters who would have stayed
6 October 2026 · Turning Point Action · $200–250K · 1M+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Common Sense Voters Coalition | 8,236 | $13.1M |
| America PAC | 1,444 | $6.8M |
| Turning Point PAC | 1,593 | $4.1M |
| One Nation | 1,683 | $3.6M |
| Vivek Ramaswamy | 2,244 | $2.8M |
| Texas PAC | 1,836 | $2.1M |
| Energy Citizens | 4,063 | $2M |
| Dan Patrick | 1,405 | $1.9M |
| Bruce Blakeman for Governor - Make New York Affordable | 329 | $1.9M |
| Tom Tiffany | 951 | $1.7M |
| Brandon Gill | 781 | $1.6M |
| Sherrod Brown Let Us Down | 507 | $1.6M |
| Republicans | 2,094 | $1.6M |
| AFP Action | 604 | $1.4M |
| Senate Leadership Fund | 863 | $1.4M |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
Back to the United States report, both parties and every candidate or every advertiser.