United States 2026 · Parties and candidates · Senate, Massachusetts
John Deaton
John Deaton’s FEC committees ran 382 paid political ads on Facebook and Instagram from 1 page between 1 May 2026 and 26 October 2026. Meta reports $173–224.8K of spend. That makes John Deaton the 49th largest spender of the 1181 federal candidates with ads. Running for Senate, Massachusetts. Party: Republicans.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
382
ads on 1 page
$198.9K
reported spend, range $173–224.8K
99%
of spend on federal races
$450
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$198.9K
382 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- John Deaton for US Senate · $198.9K
- Federal races
- 99%
- Median spend per ad
- $450
- Attack ads, of text ads
- 91%
On Google and YouTubeSearch · YouTube · Display
$8.5–9.7K
4 ads from 2 verified advertiser accounts, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 0×
- Formats
- 4 video
- Impressions
- 600K–720K
- Targeting declared
- no age or gender
- States named
- Massachusetts
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| John Deaton For Senate Inc | 2 | 2 video | MA | 30 Oct | 4 Nov | $8.5–9.5K |
| JOHN DEATON FOR SENATE INC. | 2 | 2 video | national only | 6 May | 15 May | $0 – $200 |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 2 largest.
Spend by week the ad started
Tone
Share of the 382 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Ed Markey$168.2K
- one-party rule in Massachusetts$3.6K
- Ed & Seth$1.7K
- Moulton and Ed Markey$1.7K
- Beacon Hill$1.2K
- career politicians$650
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 99%, State 0.6%.
Spend by ad language: English 100%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| JOHN DEATON FOR SENATE INC. C00870337 | 382 | $198.9K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
50 years is too long. Ed Markey has spent over five decades in Washington while working families struggle to pay their bills and young people can't afford homes. I've fought through poverty, served in the Marines, beaten cancer, and built a business. It's time for a fighter in Washington. Vote John Deaton November 3rd!
26 October 2026 · John Deaton for US Senate · $4–4.5K · 700K+ impressions · Attack · Ad Library
Student loan debt is crushing the next generation. My plan ends compound interest, introduces a Pay-As-You-Work program, and holds colleges accountable when students default. It's time to lower tuition, end crushing debt, and give young Americans a fighting chance. Vote John Deaton November 3rd!
26 October 2026 · John Deaton for US Senate · $2.5–3K · 500K+ impressions · Promotional · Ad Library
Malden, it’s almost time to vote. Tired of the same old status quo? Ed Markey has been in office for 53 years, while health care, electric bills, grocery bills, housing costs, and the overall cost of living keep climbing. Massachusetts deserves a new direction. It’s time for change. Vote John Deaton for U.S. Senate.
22 September 2026 · John Deaton for US Senate · $2–2.5K · 125K+ impressions · Attack · Ad Library
Lowell, it’s almost time to vote. Tired of the same old status quo? Ed Markey has been in office for 53 years, while health care, electric bills, grocery bills, housing costs, and the overall cost of living keep climbing. Massachusetts deserves a new direction. It’s time for change. Vote John Deaton for U.S. Senate.
22 September 2026 · John Deaton for US Senate · $2–2.5K · 150K+ impressions · Attack · Ad Library
Lawrence, it’s almost time to vote. Tired of the same old status quo? Ed Markey has been in office for 53 years, while health care, electric bills, grocery bills, housing costs, and the overall cost of living keep climbing. Massachusetts deserves a new direction. It’s time for change. Vote John Deaton for U.S. Senate.
22 September 2026 · John Deaton for US Senate · $2–2.5K · 150K+ impressions · Attack · Ad Library
Haverhill, it’s almost time to vote. Tired of the same old status quo? Ed Markey has been in office for 53 years, while health care, electric bills, grocery bills, housing costs, and the overall cost of living keep climbing. Massachusetts deserves a new direction. It’s time for change. Vote John Deaton for U.S. Senate.
22 September 2026 · John Deaton for US Senate · $2–2.5K · 100K+ impressions · Attack · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| John Deaton for US Senate | 382 | $198.9K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
Back to the United States report, both parties and every candidate or every advertiser.