United States 2026 · Parties and candidates · Senate, South Carolina
Darline Graham
Result: Lost · 46.7% Unofficial count as of 6 November 2026.
Darline Graham’s FEC committees ran 194 paid political ads on Facebook and Instagram from 1 page between 31 July 2026 and 26 October 2026. Meta reports $101.3–136.9K of spend. That makes Darline Graham the 75th largest spender of the 1181 federal candidates with ads. Running for Senate, South Carolina. Party: Republicans.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
194
ads on 1 page
$119.1K
reported spend, range $101.3–136.9K
100%
of spend on federal races
$50
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$119.1K
194 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Darline Graham · $119.1K
- Federal races
- 100%
- Median spend per ad
- $50
- Attack ads, of text ads
- 37%
On Google and YouTubeSearch · YouTube · Display
$142.3–180.4K
61 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 2 November 2026
- Against Meta spend
- 1.4×
- Formats
- 4 video · 57 text
- Impressions
- 1.5M–1.8M
- Targeting declared
- age on 1 ad · gender on 13 ads
- States named
- South Carolina
- Last ad shown
- 2 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| DARLINE FOR SENATE | 61 | 4 video · 57 text | SC | 21 Jul | 2 Nov | $142.3–180.4K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 194 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Democrats$11.8K
- Annie Andrews$10.2K
- My radical opponent$4K
- my Democrat opponent$4K
- Democrats and Hollywood$2.4K
- Ralph Norman$1.9K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 100%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| DARLINE FOR SENATE C00957308 | 194 | $119.1K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Not $100. Not $50. Just $5. That's what it takes to help Darline Graham rebuild her campaign after two grueling elections. Please help her beat the Radical Left in November by chipping in $5 today.
28 September 2026 · Darline Graham · $20–25K · 350K+ impressions · Promotional · Ad Library
Annie Andrews is misleading the people of South Carolina about her extreme radical, liberal record. We can’t afford to send her to the U.S. Senate. Reject Annie Andrews on or before Tue, Nov. 3!
22 October 2026 · Darline Graham · $7–8K · 600K+ impressions · Attack · Ad Library
Democrats want to BUY this seat. They’ve already poured over $20 million into defeating me. Only you can help us FIGHT BACK: LINK
9 October 2026 · Darline Graham · $6–7K · 100K+ impressions · Attack · Ad Library
Girls’ sports are for girls, and as your U.S. Senator, I will fight every day to keep it that way.
21 August 2026 · Darline Graham · $3.5–4K · 250K+ impressions · Promotional · Ad Library
As your Senator, I’ll always defend your right to bear arms and our Second Amendment. That’s why I’m proud to have the NRA’s endorsement. My radical opponent would be a disaster for South Carolina’s law-abiding gun owners. She made more as a paid spokesperson for a national PAC hell-bent on gutting the Second Amendment than she did as America’s worst pediatrician. I’m asking for your vote to keep defending our rights and keeping South Carolina free.
26 October 2026 · Darline Graham · $2–2.5K · 175K+ impressions · Attack · Ad Library
I’m grateful for Senator Ted Cruz’s support and joining us on the trail to remind voters just how crucial this election is. Senator Cruz is absolutely right. Your vote matters and this race will be close. Make your plan to vote and help defend our South Carolina values: darlinegraham.com/vote.
26 October 2026 · Darline Graham · $1.5–2K · 175K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Darline Graham | 194 | $119.1K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
Back to the United States report, both parties and every candidate or every advertiser.