United States 2026 · Parties and candidates · Senate, Arkansas
Thomas Cotton
Result: Won · 54.3% Unofficial count as of 6 November 2026.
Thomas Cotton’s FEC committees ran 54 paid political ads on Facebook and Instagram from 1 page between 12 August 2026 and 26 October 2026. Meta reports $100.3–122.4K of spend. That makes Thomas Cotton the 86th largest spender of the 1181 federal candidates with ads. Running for Senate, Arkansas. Party: Republicans.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
54
ads on 1 page
$111.4K
reported spend, range $100.3–122.4K
92%
of spend on federal races
$400
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$111.4K
54 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Tom Cotton · $111.4K
- Federal races
- 92%
- Median spend per ad
- $400
- Attack ads, of text ads
- 56%
On Google and YouTubeSearch · YouTube · Display
$798.6–956.8K
38 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 7.9×
- Formats
- 36 video · 2 text
- Impressions
- 44M–51.6M
- Targeting declared
- age on 36 ads · gender on 36 ads
- States named
- Arkansas, Louisiana, Missouri, Tennessee
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| COTTON FOR SENATE, INC. | 38 | 36 video · 2 text | AR, LA, MO +1 | 12 Aug | 4 Nov | $798.6–956.8K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 54 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Hallie Shoffner$85.7K
- Democrat Hallie Shoffner$499
- Joe Biden and Democrats$250
- the left$50
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 92%, State 7.6%.
Spend by ad language: English 100%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| COTTON FOR SENATE, INC. C00499988 | 54 | $111.4K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Democrat Hallie Shoffner in her own words. Hallie Shoffner puts illegal immigrants ahead of Americans. And she admits it. Hallie Shoffner is far too liberal for Arkansas.
25 September 2026 · Tom Cotton · $10–15K · 200K+ impressions · Attack · Ad Library
𝐋𝐢𝐛𝐞𝐫𝐚𝐥 𝐇𝐚𝐥𝐥𝐢𝐞 𝐒𝐡𝐨𝐟𝐟𝐧𝐞𝐫 𝐢𝐬 𝐭𝐨𝐨 𝐞𝐱𝐭𝐫𝐞𝐦𝐞 𝐟𝐨𝐫 𝐀𝐫𝐤𝐚𝐧𝐬𝐚𝐬. Shoffner wants to replace Arkansas workers with illegal immigrants and supports a national energy tax. Vote to keep Arkansas conservative. Vote Tom Cotton by November 3.
24 October 2026 · Tom Cotton · $8–9K · 200K+ impressions · Attack · Ad Library
Hallie Shoffner donated to Kamala Harris 25 times. Hallie Shoffner supports an energy tax that would crush Arkansas farmers and ranchers. Hallie Shoffner wants to defund ICE. These are her own words. Democrat Hallie Shoffner is too liberal for Arkansas.
9 September 2026 · Tom Cotton · $8–9K · 200K+ impressions · Attack · Ad Library
Tom Cotton fought to keep America safe. Now, he’s making Arkansas the defense capital of America. Cotton is fighting for YOU, a proud America, and a stronger military. Vote Tom Cotton for Senate.
8 October 2026 · Tom Cotton · $6–7K · 250K+ impressions · Promotional · Ad Library
🚨Liberal Hallie Shoffner values illegal aliens more than Americans. In her own words: “𝑾𝒆’𝒅 𝒕𝒓𝒂𝒅𝒆 𝒇𝒊𝒗𝒆 𝑨𝒎𝒆𝒓𝒊𝒄𝒂𝒏𝒔 𝒇𝒐𝒓 𝒋𝒖𝒔𝒕 𝒐𝒏𝒆 𝒐𝒇 𝒕𝒉𝒆𝒎.” Democrat Hallie Shoffner is far too liberal for Arkansas. Vote Tom Cotton for Senate by November 3.
8 October 2026 · Tom Cotton · $5–6K · 125K+ impressions · Attack · Ad Library
Liberal Democrat Hallie Shoffner admitted she wants to defund ICE and said she doesn’t care if illegal aliens have documents. Shoffner is too liberal for Arkansas. Senator Tom Cotton made Arkansas safer: ✅ Hired 3,000 new border agents ✅ Locked down our southern border Tom Cotton fights for a safer Arkansas.
12 August 2026 · Tom Cotton · $5–6K · 250K+ impressions · Attack · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Tom Cotton | 54 | $111.4K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
Back to the United States report, both parties and every candidate or every advertiser.