United States 2026 · Parties and candidates · House, California 48
Jim Desmond
Result: Lost · 40.6% Unofficial count as of 6 November 2026.
Jim Desmond’s FEC committees ran 75 paid political ads on Facebook and Instagram from 1 page between 12 September 2026 and 26 October 2026. Meta reports $64.4–86.3K of spend. That makes Jim Desmond the 127th largest spender of the 1181 federal candidates with ads. Running for House, California 48. Party: Republicans.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
75
ads on 1 page
$75.4K
reported spend, range $64.4–86.3K
100%
of spend on federal races
$850
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$75.4K
75 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Desmond for Congress · $75.4K
- Federal races
- 100%
- Median spend per ad
- $850
- Attack ads, of text ads
- 53%
On Google and YouTubeSearch · YouTube · Display
$247.5–308.3K
70 ads from 2 verified advertiser accounts, Google’s ranges, 4 May 2026 to 3 November 2026
- Against Meta spend
- 3.7×
- Formats
- 68 video · 2 text
- Impressions
- 14.7M–16.9M
- Targeting declared
- age on 69 ads · gender on 68 ads
- States named
- California
- Last ad shown
- 3 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| DESMOND FOR CONGRESS | 51 | 49 video · 2 text | CA | 11 Sep | 31 Oct | $145.7–184.1K |
| DESMOND FOR CONGRESS | 19 | 19 video | CA | 7 Oct | 3 Nov | $101.8–124.2K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 2 largest.
Spend by week the ad started
Tone
Share of the 73 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Marni Von Wilpert$20.5K
- Marni von Wilpert$6.9K
- my opponent$4K
- My opponent$1.7K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 95%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| DESMOND FOR CONGRESS C00895722 | 75 | $75.4K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Navy Veteran Jim Desmond spent his life serving our country. Now, he’s running to bring common sense to Congress.
16 September 2026 · Desmond for Congress · $5–6K · 500K+ impressions · Promotional · Ad Library
San Diego families are paying the price. Marni Von Wilpert voted to raise taxes and against affordable housing.
9 October 2026 · Desmond for Congress · $3–3.5K · 350K+ impressions · Attack · Ad Library
While Marni Von Wilpert looks out for special interests, taxpayers get stuck with the bill. You pay more, they make more.
14 October 2026 · Desmond for Congress · $2.5–3K · 450K+ impressions · Attack · Ad Library
My opponent doesn’t even live in the district she wants to represent. I do. I’ll fight for every single person in the 48th to lower costs and make our community even better, because this is my home.
26 October 2026 · Desmond for Congress · $2–2.5K · 150K+ impressions · Attack · Ad Library
Jim Desmond took an oath to serve in the Navy, and he never stopped fighting for us.
16 September 2026 · Desmond for Congress · $2–2.5K · 250K+ impressions · Promotional · Ad Library
I live here and I raised my family here. As Mayor and Supervisor I delivered on housing, roads, and public safety. Now I’m asking for the chance to do the same for you in Congress.
15 October 2026 · Desmond for Congress · $1.5–2K · 35K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Desmond for Congress | 75 | $75.4K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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