United States 2026 · Parties and candidates · Senate, West Virginia
Shelley Capito
Result: Won · 58.3% Unofficial count as of 6 November 2026.
Shelley Capito’s FEC committees ran 99 paid political ads on Facebook and Instagram from 1 page between 6 May 2026 and 26 October 2026. Meta reports $81.7–106.1K of spend. That makes Shelley Capito the 105th largest spender of the 1181 federal candidates with ads. Running for Senate, West Virginia. Party: Republicans.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
99
ads on 1 page
$93.9K
reported spend, range $81.7–106.1K
100%
of spend on federal races
$450
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$93.9K
99 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Shelley Moore Capito · $93.9K
- Federal races
- 100%
- Median spend per ad
- $450
- Attack ads, of text ads
- 0.0%
On Google and YouTubeSearch · YouTube · Display
$294.7–373K
49 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 3 November 2026
- Against Meta spend
- 3.6×
- Formats
- 49 video
- Impressions
- 19.9M–23.3M
- Targeting declared
- age on 49 ads · gender on 49 ads
- States named
- West Virginia
- Last ad shown
- 3 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| CAPITO FOR WEST VIRGINIA | 49 | 49 video | WV | 14 Apr | 3 Nov | $294.7–373K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 92 ads with text that our model classified. Attack ads name an opponent.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 98%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| CAPITO FOR WEST VIRGINIA C00539825 | 99 | $93.9K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Sen. Capito worked to secure funding for Lauren’s Wish, helping provide hope and a path to recovery from addiction.
12 October 2026 · Shelley Moore Capito · $5–6K · 500K+ impressions · Promotional · Ad Library
Miners’ pensions and health care were threatened. Senator Capito went to work to help protect their benefits.
11 October 2026 · Shelley Moore Capito · $5–6K · 300K+ impressions · Promotional · Ad Library
Proud to earn the endorsement of the NRA - National Rifle Association of America West Virginia’s Second Amendment rights are never up for debate, and I will always fight to protect the freedoms of our citizens and the traditions we cherish in the Mountain State.
14 September 2026 · Shelley Moore Capito · $4–4.5K · 350K+ impressions · Promotional · Ad Library
I’m honored to receive the general election endorsement from the United Mine Workers of America. I will never stop fighting for our West Virginia coal miners, the support they need, and the essential work they do for our people, our state, and our nation. Thankful to have our miners on our side!
17 September 2026 · Shelley Moore Capito · $3.5–4K · 300K+ impressions · Promotional · Ad Library
Senator Capito delivered tax relief, increased the Child Tax Credit, and helped West Virginia families keep more of their hard-earned money.
13 October 2026 · Shelley Moore Capito · $3–3.5K · 350K+ impressions · Promotional · Ad Library
West Virginia is special. Senator Capito fights to protect our freedoms and way of life. VOTE for Shelley Moore Capito.
26 October 2026 · Shelley Moore Capito · $2.5–3K · 300K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Shelley Moore Capito | 99 | $93.9K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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