United States 2026 · Parties and candidates · House, Michigan 7
Thomas Barrett
Result: Lost · 47.7% Unofficial count as of 6 November 2026.
Thomas Barrett’s FEC committees ran 123 paid political ads on Facebook and Instagram from 1 page between 19 August 2026 and 24 October 2026. Meta reports $96.5–130.7K of spend. That makes Thomas Barrett the 83rd largest spender of the 1181 federal candidates with ads. Running for House, Michigan 7. Party: Republicans.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
123
ads on 1 page
$113.6K
reported spend, range $96.5–130.7K
100%
of spend on federal races
$750
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$113.6K
123 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Tom Barrett · $113.6K
- Federal races
- 100%
- Median spend per ad
- $750
- Attack ads, of text ads
- 14%
On Google and YouTubeSearch · YouTube · Display
$158.5–194.7K
59 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 3 November 2026
- Against Meta spend
- 1.6×
- Formats
- 57 video · 2 text
- Impressions
- 4M–4.7M
- Targeting declared
- age on 57 ads · gender on 57 ads
- States named
- Michigan
- Last ad shown
- 3 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| TOM BARRETT FOR CONGRESS | 59 | 57 video · 2 text | MI | 19 Aug | 3 Nov | $158.5–194.7K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 123 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- William Lawrence$14.7K
- Will Lawrence$3.2K
- my opponent$2.6K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 100%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| TOM BARRETT FOR CONGRESS C00793976 | 123 | $113.6K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
People often ask me how I’m different from politicians. Well: 22 years in the Army… My truck is 21-years-old… I don’t trade stocks… And my only home is right here in Charlotte. I’m Tom Barrett and I’ll never let Washington change who I am.
30 September 2026 · Tom Barrett · $4.5–5K · 300K+ impressions · Promotional · Ad Library
Tom Barrett is fighting to: ✅ Hold health care insurers accountable ✅ Lower prescription drug costs ✅ Stop Wall Street from buying our homes ✅ Ban stock trading for members of Congress For Tom, it’s not about politics. It’s about doing what’s right. It’s about putting MICHIGAN FIRST.
19 August 2026 · Tom Barrett · $4.5–5K · 350K+ impressions · Promotional · Ad Library
Tom Barrett's kids are exposing his spending habits. 😂 He turns off every light, hunts for every bargain, and drives a car older than they are. Why? Because EVERY dollar counts—and Tom knows Mid-Michigan families feel the same way.
10 September 2026 · Tom Barrett · $4–4.5K · 400K+ impressions · Promotional · Ad Library
I spent 22 years in the Army defending our American way of life. I know the cost of war. That’s why I broke with my party in June and voted FOUR TIMES to end the Iran war. My opponent, William Lawrence? He called for “destroying the American way of life”. I’ll always defend it. 🇺🇸 Mid-Michigan: Vote Tom Barrett on November 3.
24 October 2026 · Tom Barrett · $3–3.5K · 125K+ impressions · Promotional · Ad Library
“I agree that we should have open borders and immediately legalize all the undocumented individuals, all 12 million of them.” —Will Lawrence His words. His agenda. Too radical for Michigan. MICHIGAN: Reject Radical William Lawrence on November 3rd. ❌
14 October 2026 · Tom Barrett · $3–3.5K · 150K+ impressions · Attack · Ad Library
“He cares and he delivers.” —Pastor Tracy, Lansing, MI Tom Barrett showed up, listened, and helped bring resources to change the lives of Lansing’s young people. Hear it from Pastor Tracy. ⬇️
14 October 2026 · Tom Barrett · $3–3.5K · 200K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Tom Barrett | 123 | $113.6K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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