United States 2026 · Parties and candidates · House, Texas 23
Brandon Herrera
Result: Lost · 44.0% Unofficial count as of 6 November 2026.
Brandon Herrera’s FEC committees ran 50 paid political ads on Facebook and Instagram from 1 page between 26 August 2026 and 27 October 2026. Meta reports $48.9–64K of spend. That makes Brandon Herrera the 164th largest spender of the 1181 federal candidates with ads. Running for House, Texas 23. Party: Republicans.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
50
ads on 1 page
$56.4K
reported spend, range $48.9–64K
100%
of spend on federal races
$850
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$56.4K
50 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Brandon Herrera For Congress · $56.4K
- Federal races
- 100%
- Median spend per ad
- $850
- Attack ads, of text ads
- 50%
On Google and YouTubeSearch · YouTube · Display
$78–92.7K
31 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 3 November 2026
- Against Meta spend
- 1.5×
- Formats
- 31 video
- Impressions
- 5.6M–6.5M
- Targeting declared
- age on 12 ads · gender on 12 ads
- States named
- Texas
- Last ad shown
- 3 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| BRANDON HERRERA FOR CONGRESS | 31 | 31 video | TX | 1 Oct | 3 Nov | $78–92.7K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 50 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Katy Stout$28.2K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 100%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| BRANDON HERRERA FOR CONGRESS C00844324 | 50 | $56.4K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Criminal defense lawyer fought to return a two-year-old girl to the parent who abused her. Katy can't be trusted with children, and she can't be trusted with your vote.
1 October 2026 · Brandon Herrera For Congress · $6–7K · 125K+ impressions · Attack · Ad Library
Katy Stout believes your children don't belong to you -- but they do belong at drag shows. Stout can't be trusted with our children and can't be trusted with our vote.
13 October 2026 · Brandon Herrera For Congress · $4.5–5K · 200K+ impressions · Attack · Ad Library
Support Brandon Herrera so we can keep Texas the best state to live, to start a business, and to raise a family.
13 October 2026 · Brandon Herrera For Congress · $3–3.5K · 175K+ impressions · Promotional · Ad Library
Brandon Herrera fought to stop unnecessary and destructive Big Bend border wall construction while maintaining a secure border through advanced technology. Brandon Herrera is the responsible Republican we need in Congress. Learn more at BrandonHerreraforCongress.com.
21 October 2026 · Brandon Herrera For Congress · $1.5–2K · 60K+ impressions · Promotional · Ad Library
Texas veterans support Brandon Herrera because he's been a leader for veterans' causes and will fight to keep our nation's promises to those who wore the uniform.
21 October 2026 · Brandon Herrera For Congress · $1–1.5K · 80K+ impressions · Promotional · Ad Library
My opponent Katy Stout just got caught red-handed LYING about Big Bend construction. Either she's clueless about Texas District 23, or she was just caught intentionally lying. Either way, it's just another of many reasons she's not qualified to lead.
26 August 2026 · Brandon Herrera For Congress · $1–1.5K · 90K+ impressions · Attack · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Brandon Herrera For Congress | 50 | $56.4K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
Back to the United States report, both parties and every candidate or every advertiser.