United States 2026 · Parties and candidates · Senate, Michigan
Michael Rogers
Result: Lost · 45.5% Unofficial count as of 6 November 2026.
Michael Rogers’s FEC committees ran 14 paid political ads on Facebook and Instagram from 1 page between 14 May 2026 and 12 October 2026. Meta reports $56.7–72.6K of spend. That makes Michael Rogers the 149th largest spender of the 1181 federal candidates with ads. Running for Senate, Michigan. Party: Republicans.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
14
ads on 1 page
$64.6K
reported spend, range $56.7–72.6K
100%
of spend on federal races
$2.5K
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$64.6K
14 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Mike Rogers · $64.6K
- Federal races
- 100%
- Median spend per ad
- $2.5K
- Attack ads, of text ads
- 0.0%
On Google and YouTubeSearch · YouTube · Display
$1.3–1.6M
688 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 22.2×
- Formats
- 685 video · 3 text
- Impressions
- 44.9M–52.7M
- Targeting declared
- age on 676 ads · gender on 676 ads
- States named
- Michigan, Indiana, Minnesota, Ohio, Wisconsin
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| ROGERS FOR SENATE | 688 | 685 video · 3 text | MI, IN, MN +2 | 14 Apr | 4 Nov | $1.3–1.6M |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 9 ads with text that our model classified. Attack ads name an opponent.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 75%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| ROGERS FOR SENATE C00849810 | 14 | $64.6K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
I will take on Big Pharma, I will take on insurers, I will take on hospital monopolies.
15 September 2026 · Mike Rogers · $15–20K · 1M+ impressions · Promotional · Ad Library
🚨PRESCRIPTION DRUGS ARE TOO EXPENSIVE🚨 Just across the river, Canadians are paying a fraction of the cost for their prescriptions than we are in Michigan. Our system is broken — in the Senate, I’ll fight to fix it. Let’s Get to Work!
30 July 2026 · Mike Rogers · $10–15K · 350K+ impressions · Promotional · Ad Library
Breast Cancer is the second leading cancer killing women
21 September 2026 · Mike Rogers · $9–10K · 400K+ impressions · Promotional · Ad Library
This content was removed because it didn't follow our Advertising Standards.
21 September 2026 · Mike Rogers · $5–6K · 250K+ impressions · Ad Library
Mike Rogers isn’t just competing in Michigan — he’s SURGING. New polling proves voters are rallying behind his message and ready for new leadership.
14 May 2026 · Mike Rogers · $0 – $99 · 3K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Mike Rogers | 14 | $64.6K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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