United States 2026 · Parties and candidates · Senate, Minnesota
Michele Tafoya
Result: Lost · 43.6% Unofficial count as of 6 November 2026.
Michele Tafoya’s FEC committees ran 324 paid political ads on Facebook and Instagram from 2 pages between 4 May 2026 and 23 October 2026. Meta reports $276.5–356.4K of spend. That makes Michele Tafoya the 31st largest spender of the 1181 federal candidates with ads. Running for Senate, Minnesota. Party: Republicans.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
324
ads on 2 pages
$316.4K
reported spend, range $276.5–356.4K
97%
of spend on federal races
$250
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$316.4K
324 ads on 2 pages, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Michele Tafoya for Senate · $310.3K
- Federal races
- 97%
- Median spend per ad
- $250
- Attack ads, of text ads
- 38%
On Google and YouTubeSearch · YouTube · Display
$183.6–211.2K
8 ads from 2 verified advertiser accounts, Google’s ranges, 4 May 2026 to 3 November 2026
- Against Meta spend
- 0.6×
- Formats
- 4 video · 4 text
- Impressions
- 1.3M–1.4M
- Targeting declared
- age on 4 ads · gender on 4 ads
- States named
- Minnesota, Iowa, Wisconsin
- Last ad shown
- 3 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| TAFOYA FOR SENATE | 4 | 4 text | MN | 21 Jan | 3 Nov | $148.5–169.5K |
| Tafoya For Senate | 4 | 4 video | IA, MN, WI | 20 Jul | 12 Aug | $35.1–41.7K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 2 largest.
Spend by week the ad started
Tone
Share of the 313 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Peggy Flanagan$85.1K
- Far-left Democrats$16.5K
- Peggy Flanagan and Tim Walz$12.2K
- Adam Schwarze$5.9K
- failed politicians of MN$3.7K
- the Walz-Flanagan administration$3.5K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 97%, State 3.1%.
Spend by ad language: English 94%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| TAFOYA FOR SENATE C00935528 | 324 | $316.4K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Michele Tafoya here. If you could chip in 5 bucks to my campaign for US Senate, that would mean the world to us.
7 October 2026 · Michele Tafoya for Senate · $10–15K · 450K+ impressions · Promotional · Ad Library
Far-left Democrats didn't have the spine to stop the criminals who stole millions from Minnesotans. As your Senator, Michele Tafoya will: ✅ Pass tougher prison sentences ✅ Deport noncitizen fraudsters ✅ Strip federal funding from states that won't do audits
21 July 2026 · Michele Tafoya for Senate · $10–15K · 600K+ impressions · Attack · Ad Library
⏰ I have ONE FINAL 4th-quarter ask of you as the clock approaches zero here in Minnesota: Support this movement ONE last time!
20 October 2026 · Michele Tafoya for Senate · $9–10K · 300K+ impressions · Promotional · Ad Library
It’s Michele Tafoya. I'm humbly asking you to join the team. It'd mean the world to me!
7 October 2026 · Michele Tafoya for Senate · $8–9K · 250K+ impressions · Promotional · Ad Library
Hey, it’s Michele Tafoya! I’m on my way to my next campaign event to talk to voters, but we would love to have you on the team.
29 September 2026 · Michele Tafoya for Senate · $7–8K · 250K+ impressions · Promotional · Ad Library
You don't have to go far in Minnesota to see what Peggy Flanagan and Tim Walz have done to our state. We can do so much better than this. It's time to bring back common sense. Our chance to change Minnesota comes November 3rd. If you want a safer Minnesota, vote Michele Tafoya for U.S. Senate.
17 September 2026 · Michele Tafoya for Senate · $6–7K · 250K+ impressions · Attack · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Michele Tafoya for Senate | 308 | $310.3K |
| Team Tafoya War Room | 16 | $6.1K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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