United States 2026 · Parties and candidates · House, New York 17
Michael Lawler
Result: Lost · 47.1% Unofficial count as of 6 November 2026.
Michael Lawler’s FEC committees ran 133 paid political ads on Facebook and Instagram from 1 page between 19 May 2026 and 26 October 2026. Meta reports $104.5–132.6K of spend. That makes Michael Lawler the 76th largest spender of the 1181 federal candidates with ads. Running for House, New York 17. Party: Republicans.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
133
ads on 1 page
$118.5K
reported spend, range $104.5–132.6K
100%
of spend on federal races
$450
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$118.5K
133 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Mike Lawler · $118.5K
- Federal races
- 100%
- Median spend per ad
- $450
- Attack ads, of text ads
- 44%
On Google and YouTubeSearch · YouTube · Display
$349.4–442.8K
152 ads from 2 verified advertiser accounts, Google’s ranges, 4 May 2026 to 3 November 2026
- Against Meta spend
- 3.3×
- Formats
- 132 video · 20 text
- Impressions
- 15.5M–18.5M
- Targeting declared
- age on 94 ads · gender on 80 ads
- States named
- New York
- Last ad shown
- 3 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| LAWLER FOR CONGRESS, INC. | 132 | 132 video | NY | 10 Aug | 3 Nov | $341.8–430.8K |
| LAWLER FOR CONGRESS | 20 | 20 text | NY | 4 May | 3 Nov | $7.6–12K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 2 largest.
Spend by week the ad started
Tone
Share of the 117 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Cait Conley$25.9K
- Democrat Socialists like AOC$5.1K
- Beth Davidson$3.8K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 77%, Spanish 2.1%, Spanish and English 2.0%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| LAWLER FOR CONGRESS, INC. C00815415 | 133 | $118.5K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Show your support for Mike Lawler! Grab your official free yard sign today and help us win. 🇺🇸
10 July 2026 · Mike Lawler · $4.5–5K · 350K+ impressions · Promotional · Ad Library
Cait Conley is supported by Democratic Socialists like Brad Lander, AOC and Pramila Jayapal. They don’t share our values.
7 October 2026 · Mike Lawler · $3.5–4K · 200K+ impressions · Attack · Ad Library
“I am a Democrat. Mike Lawler is fighting for Medicare and Medicaid every single day. He saved us from the cuts.” --Brendel
2 September 2026 · Mike Lawler · $3.5–4K · 400K+ impressions · Promotional · Ad Library
Far left progressives like Beth Davidson are working to make Rockland County a sanctuary county for violent criminals and to stop police from coordinating with ICE.
18 June 2026 · Mike Lawler · $3–3.5K · 90K+ impressions · Attack · Ad Library
Mike Lawler strengthened the Medicaid program by increasing funding by 30% and delivering billions for local hospitals.
7 October 2026 · Mike Lawler · $2.5–3K · 200K+ impressions · Promotional · Ad Library
Cait Conley supports Kathy Hochul’s law making New York a sanctuary state allowing violent criminals back onto our streets.
7 October 2026 · Mike Lawler · $2.5–3K · 250K+ impressions · Attack · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Mike Lawler | 133 | $118.5K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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