United States 2026 / By state / Wisconsin
Wisconsin · Midterm elections · 3 November 2026
Who paid to reach Wisconsin voters
The Democratic side outspent the Republican side in Wisconsin, $4.5M to $4.1M. The costliest race: Governor, at $3.9M. David Crowley was the most-attacked name in the state.
Ads delivered from 4 May 2026 to 4 November 2026 · Results: unofficial count as of 6 November 2026
The races
Each race links to its candidates’ pages, with the unofficial count above its spend. Spend counts every ad about the race, the candidates’ own and outside groups’.
Democratic sideRepublican sideNo side (white figures)
U.S. Senate
Baldwin vs Deville
$34K · 555 ads · 7 pages
- Tammy Baldwin$17.7K own
- Katrina Deville$946 own
- Outside groups and others$15.3K
Largest pages
- Tammy Baldwin$17.7K
- Mandela Barnes$12.3K
- Democratic Party of Wisconsin$2.8K
Governor
Crowley vs Tiffany
$3.9M · 2,877 ads · 104 pages
Largest pages
- Tom Tiffany$1M
- AFP-Wisconsin$888.5K
- David Crowley$521.8K
U.S. House
House · 8 districts
$3M · 2,896 ads · 79 pages
- WI-7 · Frederic Clark$842.9K
- WI-3 · Rebecca Cooke$424.1K
- WI-1 · Mitchell Berman$166.2K
- 5 other districts, and ads naming none$1.6M
Other statewide offices
$234.4K · 535 ads · 19 pages
Largest pages
- Josh Kaul$60.7K
- Dylan For Wisconsin$55.7K
- Yee Leng Xiong$40.3K
State legislature
$1.4M · 2,607 ads · 174 pages
Largest pages
Ballot measures
- Question 1 · Prohibit the governor from using the partial veto to create or increase any tax or feePassedYes 50.7% · No 49.3%
- Question 2 · Prohibit the government from closing gatherings at places of worship during declared emergencies, including public health emergenciesFailedYes 48.0% · No 52.0%
- Question 3 · Prohibit the government from discriminating or granting preferential treatment based on race, sex, color, ethnicity, or national originPassedYes 56.4% · No 43.6%
$138.6K · 299 ads · 27 pages
Largest pages
Local races
$269.7K · 411 ads · 66 pages
Largest pages
U.S. House, district by district
8 districts with ads. A district is placed only when the ad names it, or the candidate’s FEC record does.
| District | Candidates with ads | Result | Largest page | Ads | Spend | Side |
|---|---|---|---|---|---|---|
| WI-7 | Frederic Clark, Michael Alfonso | Michael Alfonso R 56.4% | Tom Tiffany | 780 | $842.9K | |
| WI-3 | Rebecca Cooke, Derrick Van Orden | Rebecca Cooke D 52.4% | Cooke for Congress | 584 | $424.1K | |
| WI-1 | Mitchell Berman, Bryan Steil | Mitchell Berman D 52.0% | Mitchell Berman for Congress | 123 | $166.2K | |
| WI-6 | Bradley Smith, Glenn Grothman | Glenn Grothman R 52.8% | Brad Smith for Congress | 86 | $16.9K | |
| WI-4 | Gwen Moore | Gwen Moore D 80.0% | Gwen Moore for Congress | 9 | $14.3K | |
| WI-8 | Rick Crosson | Tony Wied R 53.9% | Mark Scheffler for Congress | 43 | $3.2K | |
| WI-5 | Scott Fitzgerald R 59.0% | Andy Beck for Wisconsin | 9 | $446 | ||
| WI-10 | Operation Swing State | 3 | $149 | |||
| District not named | A Better Wisconsin Together | 1,259 | $1.5M |
Who paid
The pages that spent the most on Wisconsin’s races; spend here is what each page spent in this state.
| # | Advertiser | Side | Race | Ads | Spend | Attack |
|---|---|---|---|---|---|---|
| 1 | Tom TiffanyPaid for by Tiffany for Wisconsin | Rep. | Governor | 951 | $1.7M | 53% |
| 2 | AFP-WisconsinPaid for by AMERICANS FOR PROSPERITY | Rep. | Governor | 123 | $960.1K | 16% |
| 3 | Wisconsin Ideas Project | Dem. | Legislature | 364 | $862.8K | 83% |
| 4 | David CrowleyPaid for by Crowley for Wisconsin | Dem. | Governor | 682 | $617.8K | 42% |
| 5 | Restoration of America | Rep. | Governor | 267 | $600K | 100% |
| 6 | A Better Wisconsin TogetherPaid for by A Better Wisconsin Together, Inc. | Dem. | House, district not named | 134 | $336.1K | 100% |
| 7 | Cooke for CongressPaid for by COOKE FOR CONGRESS | Dem. | House WI-3 | 157 | $319.1K | 51% |
| 8 | Half Court Political FundPaid for by HALF COURT POLITICAL FUND | Dem. | Legislature | 79 | $289.3K | 47% |
| 9 | Working America | Dem. | House, district not named | 292 | $244.4K | 70% |
| 10 | Restoration of America Pac | Rep. | Governor | 290 | $212.3K | 84% |
| 11 | The Wisco ProjectPaid for by THE WISCO PROJECT PAC | Dem. | House, district not named | 11 | $162.2K | 64% |
| 12 | Wisco Project 72Paid for by WISCO PROJECT INC | Dem. | House, district not named | 6 | $143.8K | 100% |
| 13 | Mitchell Berman for Congress | Dem. | House WI-1 | 57 | $115.2K | 20% |
| 14 | Fred Clark for WIPaid for by Fred Clark For Wisconsin | Dem. | House WI-7 | 258 | $101.1K | 19% |
| 15 | Community Action WisconsinPaid for by Community Action Wisconsin Incorporated | Dem. | Ballot measure | 13 | $91.9K | 69% |
| 16 | Republican Assembly Campaign Committee (RACC)Paid for by Republican Assembly Campaign Committee | Rep. | Legislature | 185 | $85.1K | 18% |
| 17 | Wisconsin Forward Fund | Dem. | Governor | 12 | $69.3K | 0.0% |
| 18 | Democratic Party of WisconsinPaid for by DEMOCRATIC PARTY OF WISCONSIN | Dem. | House, district not named | 409 | $64.8K | 46% |
| 19 | The LIBRE Initiative - WisconsinPaid for by The Libre Initiative | Rep. | Governor | 14 | $64.4K | 14% |
| 20 | Power to the Polls Action Fund | Dem. | House, district not named | 5 | $61.2K | 0.0% |
| 21 | Josh KaulPaid for by Josh Kaul for Attorney General | Dem. | Other statewide | 12 | $60.7K | 50% |
| 22 | The Wisconsin IndependentPaid for by The American Independent Foundation | Dem. | Local | 10 | $55.7K | 20% |
| 23 | Dylan For Wisconsin | Dem. | Other statewide | 377 | $55.7K | 2.9% |
| 24 | House Majority PACPaid for by HMP | Dem. | House, district not named | 8 | $55.2K | 100% |
| 25 | Charly Ray for WisconsinPaid for by Ray For Wisconsin | Dem. | Legislature | 123 | $49.1K | 18% |
Every page with ads about Wisconsin, with search and the CSV: the advertisers.
Who was attacked
| Target | Attack spend | Mostly by |
|---|---|---|
| David Crowley | $2.1M | Republican side |
| Tom Tiffany | $1.1M | Democratic side |
| Derrick Van Orden | $439.3K | Democratic side |
| Van Orden | $144.5K | Democratic side |
| Crowley | $85K | Republican side |
| Tiffany | $64.6K | Democratic side |
| Bryan Steil | $58.6K | Democratic side |
| Donald Trump | $50.4K | Democratic side |
Google and YouTube
Google’s register holds 3,039 election ads from 148 verified advertisers aimed at Wisconsin alone since 4 May 2026, worth $26.3–31.9M by Google’s ranges, and 1,114 more named the state among others. Democratic committees and their allies bought the most.
3,039
Google ads aimed at Wisconsin alone
$26.3–31.9M
spent, by Google’s ranges
148
verified advertisers
53 / 47
% Dem. / Rep. side, of placed Google spend
| Advertiser | Side | Ads | Google spend |
|---|---|---|---|
| Tiffany for Wisconsin | Rep. | 106 | $5.1–6M |
| WISCONSIN IDEAS PROJECT | Dem. | 143 | $2.1–2.5M |
| Right Direction Wisconsin PAC | Rep. | 58 | $2–2.3M |
| Crowley for Wisconsin | Dem. | 37 | $1.7–2M |
| HMP | Dem. | 59 | $1.3–1.6M |
An ad counts for the state only when its targeting named no other; Google’s state split is cumulative since 2018 and is not used. Spend is a sum of Google’s per-ad ranges; a side comes from the advertiser’s FEC committee, or failing that from a web search of its verified name. No ad text is published, so Google ads are not placed in races.
A state’s page counts ads about its races and measures; the state comes from the ad’s text, page and payer, or the candidate’s FEC record. Ads about no single state are not here. Candidates are those whose FEC committees paid; state and local candidates appear through their pages.