United States 2026 · Every advertiser

The Wisco Project

This page ran 11 paid political ads on Facebook and Instagram between 25 August 2026 and 20 October 2026. Meta reports $147–177.5K of spend, which makes it the 462nd largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend was on the Democrats’ side. Race: Federal. Paid for by THE WISCO PROJECT PAC.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

On the FEC record

THE WISCO PROJECT PAC, a super PAC (independent expenditures only). FEC committee C00873901 ↗

Independent expenditures reported to the FEC through 1 November 2026: $453.8K supporting Democrats or opposing Republicans in a general election, $0 supporting Republicans or opposing Democrats in a general election, $419.7K unplaced (opposition outside a general election, which is a fight inside a party, or a target whose party the filing does not name). The side above follows this record, not the wording of the ads: at least 90% of the dollars it placed for or against a party’s candidates went one way.

11

ads

$162.2K

reported spend, range $147–177.5K

95%

of spend on federal races

$9.5K

median spend per ad

Meta and Google side by side

On MetaFacebook · Instagram

$162.2K

11 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026

Largest page
The Wisco Project · $162.2K
Federal races
95%
Median spend per ad
$9.5K
Attack ads, of text ads
64%

Ad Library

On Google and YouTubeSearch · YouTube · Display

$311.5–381.6K

38 ads from 2 verified advertiser accounts, Google’s ranges, 4 May 2026 to 3 November 2026

Against Meta spend
2.1×
Formats
38 video
Impressions
7M–8.1M
Targeting declared
age on 38 ads · gender on 38 ads
States named
Wisconsin
Last ad shown
3 Nov

Google Ads Transparency Center

Google advertiser accounts

AdvertiserAdsFormatsStatesFirst adLast adSpend
THE WISCO PROJECT PAC3131 videoWI14 Apr3 Nov$241.6–290.1K
WISCO PROJECT INC77 videoWI17 Sep3 Nov$69.9–91.5K

Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 2 largest.

Spend by week the ad started

7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
64%
Promotional
36%

Share of the 11 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Bryan Steil$37.5K
  • Derrick Van Orden$35K
  • Derrick Van Orden and Tom Tiffany$32.5K
  • Tom Tiffany$7.5K

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Candidate profile
55%
Economy & cost of living
27%
Security, crime & immigration
27%
Electoral process & turnout
18%
Infrastructure & energy
9.1%

Spend by race: Federal 95%, State 4.6%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Tired of endless war? Then you’re probably tired of Bryan Steil. Vote Mitchell Berman to send this AIPAC backed congressman home. See the proof yourself:

    7 October 2026 · The Wisco Project · $35–40K · 1M+ impressions · Attack · Ad Library

  • Vote to send Derrick Van Orden and Tom Tiffany home this November.

    8 September 2026 · The Wisco Project · $30–35K · 1M+ impressions · Attack · Ad Library

  • Vote Rebecca Cooke for a representative who supports a data center moratorium, not corporate hand outs.

    8 September 2026 · The Wisco Project · $20–25K · 1M+ impressions · Promotional · Ad Library

  • Grew up on an Eau Claire dairy farm, endorsed by Bernie Sanders, she’s ready to Cooke for us in Congress. Vote Rebecca Cooke!

    23 September 2026 · The Wisco Project · $15–20K · 1M+ impressions · Promotional · Ad Library

  • Because of Derrick Van Orden, the answer is: ✅billionaire hand outs ✅bombs for Israel all while we are paying more. Had enough? Vote Rebecca Cooke.

    23 September 2026 · The Wisco Project · $10–15K · 1M+ impressions · Attack · Ad Library

  • Tariffs are ruining our bank accounts, and Derrick Van Orden just stood by.

    25 August 2026 · The Wisco Project · $9–10K · 1M+ impressions · Attack · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

The Wisco Project: political ads on Facebook and Instagram before the 2026 US midterms · Vipima