United States 2026 · Parties and candidates · House, Wisconsin 6
Bradley Smith
Result: Lost · 43.3% Unofficial count as of 6 November 2026.
Bradley Smith’s FEC committees ran 55 paid political ads on Facebook and Instagram from 1 page between 24 May 2026 and 25 October 2026. Meta reports $5.8–12K of spend. That makes Bradley Smith the 528th largest spender of the 1181 federal candidates with ads. Running for House, Wisconsin 6. Party: Democrats.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
55
ads on 1 page
$8.9K
reported spend, range $5.8–12K
100%
of spend on federal races
$50
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$8.9K
55 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Brad Smith for Congress · $8.9K
- Federal races
- 100%
- Median spend per ad
- $50
- Attack ads, of text ads
- 13%
On Google and YouTubeSearch · YouTube · Display
$19–23.8K
11 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 2.4×
- Formats
- 9 video · 2 text
- Impressions
- 843K–975K
- Targeting declared
- age on 4 ads · gender on 4 ads
- States named
- Wisconsin
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| Citizens for Brad Smith | 11 | 9 video · 2 text | WI | 10 Oct | 4 Nov | $19–23.8K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 52 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Glenn Grothman$1.4K
- Glenn$50
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 96%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| CITIZENS FOR BRAD SMITH C00920231 | 55 | $8.9K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Brad Smith is a lifelong Wisconsinite, Army National Guard veteran, and small-business owner running for Congress to lower costs, make healthcare affordable, build pathways to good-paying careers, and protect Wisconsin families from rising energy costs and reckless data center development.
5 October 2026 · Brad Smith for Congress · $1–1.5K · 350K+ impressions · Promotional · Ad Library
Brad Smith is a lifelong Wisconsinite, veteran, and business leader whose story is rooted in rural traditions, hard work, and service to community and country.
8 July 2026 · Brad Smith for Congress · $1–1.5K · 350K+ impressions · Promotional · Ad Library
Glenn Grothman promised he would never cut Medicaid. Yet he supported legislation that cuts Medicaid funding and puts health care services at risk. Brad Smith believes health care is a right, not a privilege. Wisconsin families deserve affordable access to quality health care. It's time for representation that puts people first. Vote Brad Smith for Congress on November 3.
21 October 2026 · Brad Smith for Congress · $500 – $599 · 125K+ impressions · Attack · Ad Library
Glenn Grothman thinks Congress should do a little more for the wealthy. Brad Smith believes Congress should be focused on making life affordable for Wisconsin families. Wisconsin deserves representation that puts working families first. Vote Brad Smith for Congress on November 3.
21 October 2026 · Brad Smith for Congress · $500 – $599 · 125K+ impressions · Attack · Ad Library
The future of rural Wisconsin depends on the success of family farms. Brad Smith believes Wisconsin farmers deserve a level playing field, fair markets, and leaders who understand rural communities. He'll fight to protect family farms and support the policies that keep rural Wisconsin strong.
11 June 2026 · Brad Smith for Congress · $300 – $399 · 100K+ impressions · Promotional · Ad Library
Service before self. Wisconsin before politics. Brad Smith served in the Wisconsin National Guard, including a 14-month deployment to Kuwait in support of the Global War on Terror. Now, he’s running for Congress to fight for Wisconsin families and deliver real results for our communities.
25 May 2026 · Brad Smith for Congress · $300 – $399 · 100K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Brad Smith for Congress | 55 | $8.9K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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