United States 2026 · Parties and candidates · House, Wisconsin 1
Bryan Steil
Result: Lost · 48.0% Unofficial count as of 6 November 2026.
Bryan Steil’s FEC committees ran 40 paid political ads on Facebook and Instagram from 1 page between 17 August 2026 and 26 October 2026. Meta reports $34.1–42.7K of spend. That makes Bryan Steil the 219th largest spender of the 1181 federal candidates with ads. Running for House, Wisconsin 1. Party: Republicans.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
40
ads on 1 page
$38.4K
reported spend, range $34.1–42.7K
100%
of spend on federal races
$50
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$38.4K
40 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Bryan Steil · $38.4K
- Federal races
- 100%
- Median spend per ad
- $50
- Attack ads, of text ads
- 10%
On Google and YouTubeSearch · YouTube · Display
$355.5–447.3K
118 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 10.5×
- Formats
- 117 video · 1 text
- Impressions
- 11.2M–13.1M
- Targeting declared
- age on 117 ads · gender on 117 ads
- States named
- Wisconsin
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| STEIL FOR WISCONSIN, INC. | 118 | 117 video · 1 text | WI | 12 Aug | 4 Nov | $355.5–447.3K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 40 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Mitchell Berman$1.8K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%, State 0.1%.
Spend by ad language: English 100%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| STEIL FOR WISCONSIN, INC. C00677286 | 40 | $38.4K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Thanks to Bryan Steil, our taxes are lower and critical programs like Social Security and Medicare will always be protected. Learn more at BryanSteil.com!
7 September 2026 · Bryan Steil · $9–10K · 700K+ impressions · Promotional · Ad Library
Bryan Steil is working for you to reduce taxes, lower costs, and protect Social Security. Click here to learn more!
17 August 2026 · Bryan Steil · $3.5–4K · 250K+ impressions · Promotional · Ad Library
Bryan Steil led the bipartisan effort to pass legislation banning members of Congress from trading stocks. He is always working for you and delivering results. Click here to learn more!
29 September 2026 · Bryan Steil · $3–3.5K · 200K+ impressions · Promotional · Ad Library
Bryan Steil fought for and secured funds to ensure Milwaukee residents got clean drinking water. He is always working for you and delivering results. Click here to learn more!
13 October 2026 · Bryan Steil · $2.5–3K · 175K+ impressions · Promotional · Ad Library
Bryan Steil fought for and secured historic healthcare funding for Wisconsin families. He is always working for you and delivering results. Click here to learn more!
13 October 2026 · Bryan Steil · $1.5–2K · 100K+ impressions · Promotional · Ad Library
Kenosha County Sheriff Dave Zoerner: "Mitchell Berman would put our families in danger." Protect our community. Oppose Mitchell Berman on November 3rd!
23 October 2026 · Bryan Steil · $700 – $799 · 50K+ impressions · Attack · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Bryan Steil | 40 | $38.4K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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