United States 2026 · Every advertiser

AFP-Wisconsin

This page ran 124 paid political ads on Facebook and Instagram between 1 May 2026 and 19 October 2026. Meta reports $863.8K – $1.1M of spend, which makes it the 64th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend was on the Republicans’ side. Race: State. Paid for by AMERICANS FOR PROSPERITY.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

On the FEC record

AMERICANS FOR PROSPERITY, an independent expenditor. FEC committee C90013285 ↗

A registered committee with no independent expenditures and no party on its registration: the FEC record does not place it, and the side above is our model’s reading of the ads.

124

ads

$960.1K

reported spend, range $863.8K – $1.1M

0.0%

of spend on federal races

$1.2K

median spend per ad

Meta and Google side by side

On MetaFacebook · Instagram

$960.1K

124 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026

Largest page
AFP-Wisconsin · $960.1K
Federal races
0.0%
Median spend per ad
$1.2K
Attack ads, of text ads
16%

Ad Library

On Google and YouTubeSearch · YouTube · Display

$1.6–2M

144 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 4 November 2026

Against Meta spend
1.9×
Formats
141 video · 3 text
Impressions
124.1M+
Targeting declared
age on 137 ads · gender on 137 ads
States named
Colorado, Michigan, Iowa, Texas, Arizona, Pennsylvania +31
Last ad shown
4 Nov

Google Ads Transparency Center

Google advertiser accounts

AdvertiserAdsFormatsStatesFirst adLast adSpend
AMERICANS FOR PROSPERITY144141 video · 3 textCO, MI, IA +3422 Apr4 Nov$1.6–2M

Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.

Spend by week the ad started

4 May
1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
16%
Promotional
84%

Share of the 124 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • David Crowley$120.7K
  • Crowley$11.2K
  • Jeff Smith$3.2K
  • Robyn Vining$1.7K
  • Ryan Spaude$1.3K

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Economy & cost of living
91%
Candidate profile
11%
Health
8.1%
Jobs & youth
7.3%
Infrastructure & energy
5.6%
Security, crime & immigration
4.0%
Corruption & governance
3.2%
Electoral process & turnout
1.6%

Spend by race: State 100%, No specific race 0.0%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Tom Tiffany is a devoted advocate who will prioritize lowering the cost of living, tax reform, and the creation of jobs.

    2 September 2026 · AFP-Wisconsin · $50–60K · 1M+ impressions · Promotional · Ad Library

  • The only way to end the 400 year property tax hike is electing Tom Tiffany. Tom will bring fiscal responsibility and lower taxes.

    2 July 2026 · AFP-Wisconsin · $50–60K · 1M+ impressions · Promotional · Ad Library

  • Tom Tiffany will fight to protect your paycheck and make Wisconsin affordable again for every family.

    15 October 2026 · AFP-Wisconsin · $45–50K · 1M+ impressions · Promotional · Ad Library

  • Tom Tiffany will work to lower property taxes and ensure Wisconsin is affordable. He's ready to make life easier for our families.

    3 June 2026 · AFP-Wisconsin · $45–50K · 1M+ impressions · Promotional · Ad Library

  • David Crowley has a track record of increasing property and sales taxes. Crowley would do more of the same in Madison.

    1 October 2026 · AFP-Wisconsin · $20–25K · 1M+ impressions · Attack · Ad Library

  • David Crowley will make life more expensive. Higher taxes and energy bills mean families will be paying more.

    2 September 2026 · AFP-Wisconsin · $20–25K · 1M+ impressions · Attack · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

AFP-Wisconsin: political ads on Facebook and Instagram before the 2026 US midterms · Vipima