United States 2026 · Every advertiser

Wisco Project 72

This page ran 16 paid political ads on Facebook and Instagram between 25 August 2026 and 26 October 2026. Meta reports $205.3–254.5K of spend, which makes it the 332nd largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend was on the Democrats’ side. Race: Federal. Paid for by WISCO PROJECT INC.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

On the FEC record

THE WISCO PROJECT PAC, a super PAC (independent expenditures only). FEC committee C00873901 ↗

Independent expenditures reported to the FEC through 1 November 2026: $453.8K supporting Democrats or opposing Republicans in a general election, $0 supporting Republicans or opposing Democrats in a general election, $419.7K unplaced (opposition outside a general election, which is a fight inside a party, or a target whose party the filing does not name). The side above follows this record, not the wording of the ads: at least 90% of the dollars it placed for or against a party’s candidates went one way.

16

ads

$229.9K

reported spend, range $205.3–254.5K

63%

of spend on federal races

$9K

median spend per ad

Meta and Google side by side

On MetaFacebook · Instagram

$229.9K

16 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026

Largest page
Wisco Project 72 · $229.9K
Federal races
63%
Median spend per ad
$9K
Attack ads, of text ads
40%

Ad Library

On Google and YouTubeSearch · YouTube · Display

$311.5–381.6K

38 ads from 2 verified advertiser accounts, Google’s ranges, 4 May 2026 to 3 November 2026

Against Meta spend
1.5×
Formats
38 video
Impressions
7M–8.1M
Targeting declared
age on 38 ads · gender on 38 ads
States named
Wisconsin
Last ad shown
3 Nov

Google Ads Transparency Center

Google advertiser accounts

AdvertiserAdsFormatsStatesFirst adLast adSpend
THE WISCO PROJECT PAC3131 videoWI14 Apr3 Nov$241.6–290.1K
WISCO PROJECT INC77 videoWI17 Sep3 Nov$69.9–91.5K

Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 2 largest.

Spend by week the ad started

7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
40%
Informational
60%

Share of the 15 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Derrick Van Orden$65K
  • Tom Tiffany$60K
  • Van Orden$18.8K

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Electoral process & turnout
60%
Corruption & governance
20%
Health
20%
Economy & cost of living
6.7%
Infrastructure & energy
6.7%

Spend by race: Federal 63%, No specific race 37%.

Spend by ad language: English 90%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Call Congressman Derrick Van Orden and tell him that it’s time to put down the AI and start regulating it.

    8 September 2026 · Wisco Project 72 · $60–70K · 1M+ impressions · Attack · Ad Library

  • Tom Tiffany knew that expanded mining would be bad for Wisconsin’s land and water, but he went forward with it anyway. Call him and tell him to stand up for Wisconsin.

    8 September 2026 · Wisco Project 72 · $30–35K · 1M+ impressions · Attack · Ad Library

  • Because of a federal law passed by Congressman Tom Tiffany, smokeshops across Wisconsin are being forced to shut down. Call him and tell him to undo the ban.

    23 September 2026 · Wisco Project 72 · $25–30K · 1M+ impressions · Attack · Ad Library

  • This election could come down to only a few votes. You have the power to decide the future. So go make a plan to vote.

    21 October 2026 · Wisco Project 72 · $20–25K · 1M+ impressions · Informational · Ad Library

  • Early voting starts on October 20th. Have you made a plan to vote? Check your registration and find your polling location here:

    8 October 2026 · Wisco Project 72 · $10–15K · 1M+ impressions · Informational · Ad Library

  • Wisconsin needs our hospitals - call Rep. Van Orden and tell him to protect our healthcare!

    27 August 2026 · Wisco Project 72 · $10–15K · 1M+ impressions · Attack · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

Wisco Project 72: political ads on Facebook and Instagram before the 2026 US midterms · Vipima