United States 2026 · Parties and candidates · Senate, Wisconsin

Tammy Baldwin

Tammy Baldwin’s FEC committees ran 358 paid political ads on Facebook and Instagram from 1 page between 20 July 2026 and 25 October 2026. Meta reports $0 – $35.4K of spend. That makes Tammy Baldwin the 369th largest spender of the 1181 federal candidates with ads. Running for Senate, Wisconsin. Party: Democrats.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.

358

ads on 1 page

$17.7K

reported spend, range $0 – $35.4K

100%

of spend on federal races

$50

median spend per ad

Meta and Google side by side

On MetaFacebook · Instagram

$17.7K

358 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026

Largest page
Tammy Baldwin · $17.7K
Federal races
100%
Median spend per ad
$50
Attack ads, of text ads
20%

Ad Library

On Google and YouTubeSearch · YouTube · Display

$1–1.5K

1 ad from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 4 November 2026

Against Meta spend
0.1×
Formats
1 text
Impressions
5K–6K
Targeting declared
no age or gender
States named
national only
Last ad shown
4 Nov

Google Ads Transparency Center

Google advertiser accounts

AdvertiserAdsFormatsStatesFirst adLast adSpend
Tammy Baldwin for Senate11 textnational only21 Jul4 Nov$1–1.5K

Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.

Spend by week the ad started

3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
20%
Promotional
80%

Share of the 325 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Republicans$1.4K
  • National Republicans$1.2K
  • Republican leadership$594

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Electoral process & turnout
93%
Corruption & governance
16%
Rallies & events
8.0%
Candidate profile
7.4%
Infrastructure & energy
3.7%

Spend by race: Federal 100%.

Spend by ad language: English 91%.

FEC committees

FEC committeeAdsSpend ($)
TAMMY BALDWIN FOR SENATE C00326801358$17.7K

The committees whose ads count for the candidate, as the FEC names them.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Right now, organizers across Wisconsin are doing the work that will decide these close races: showing up, listening to voters, and building trust within communities. That’s the work we’re funding right now. Because when field offices are open, volunteers are trained, and relationships with voters are strong, Democrats up and down the ballot are ready to compete, and we don’t lose ground that takes years to win back. Will you chip in whatever you can today to keep this groundwork growing?

    23 October 2026 · Tammy Baldwin · $0 – $99 · 0+ impressions · Promotional · Ad Library

  • Tammy here. Election day is going to be here before we know it, and national Republicans are counting on super PACs and megadonors to carry them to the finish line. They’re betting that outside money will be enough to buy Wisconsin. But I’m betting on the work we started months ago. Our organizers have been training volunteers and earning trust in communities all across the state. Now, with time running out, they’re making the calls and knocking the doors that bring those voters to the polls.

    23 October 2026 · Tammy Baldwin · $0 – $99 · 100+ impressions · Promotional · Ad Library

  • Tammy Baldwin here. Election Day is just days away, and this is our last chance to make a difference. Every dollar we raise right now goes straight into the final push for Democrats: keeping organizers in the field, knocking doors, and getting voters to the polls in the races that will decide who holds power in Wisconsin. There’s no time left to make this up later. Once the polls close on November 3rd, it’s over. Will you pitch in $10 to our last-minute fund right now, before time runs out?

    23 October 2026 · Tammy Baldwin · $0 – $99 · 0+ impressions · Promotional · Ad Library

  • Tammy here. Some of the races that will decide who holds power in Wisconsin could come down to a few hundred votes. That’s not a scary thought. It’s a hopeful one, because it means every conversation at a door and every voter we help get to the polls can make the difference for candidates up and down the ballot. We cannot wake up on November 4th wondering if we could have done more. With Election Day just days away, will you chip in $15 to our last-minute fund for Democrats up and down the

    23 October 2026 · Tammy Baldwin · $0 – $99 · 0+ impressions · Promotional · Ad Library

  • ⬇︎ STOP SCROLLING: Tammy Baldwin needs your help ⬇︎

    25 September 2026 · Tammy Baldwin · $0 – $99 · 0+ impressions · Promotional · Ad Library

  • The strongest Democratic campaigns aren't built in October and torn down in November. They run on organizers who stick around, building trust with voters over years, not weeks, so that by the time an election rolls around, the groundwork is already there. You can see it in every seat we’ve flipped or held, in the Senate, the House, or the state legislature, and you’ll find that same thing: work that started months, sometimes years, before Election Day. That’s exactly what’s at risk when Democ

    24 September 2026 · Tammy Baldwin · $0 – $99 · 100+ impressions · Promotional · Ad Library

Pages that ran the ads

PageAdsSpend ($)
Tammy Baldwin358$17.7K

Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

Tammy Baldwin (Senate, Wisconsin): Facebook and Instagram ads in the 2026 midterms · Vipima