United States 2026 / By state / Texas
Texas · Midterm elections · 3 November 2026
Who paid to reach Texas voters
The Democratic side outspent the Republican side in Texas, $16.6M to $12.1M. The costliest race: U.S. Senate, at $13.5M. Ken Paxton was the most-attacked name in the state.
Ads delivered from 4 May 2026 to 4 November 2026 · Results: unofficial count as of 6 November 2026
The races
Each race links to its candidates’ pages, with the unofficial count above its spend. Spend counts every ad about the race, the candidates’ own and outside groups’.
Democratic sideRepublican sideNo side (white figures)
U.S. Senate
Talarico vs Paxton
$13.5M · 3,816 ads · 111 pages
- James Talarico$9.5M own
- Outside groups and others$4M
Largest pages
- James Talarico$9M
- Texas PAC$1.5M
- America PAC$1M
Governor
Hinojosa vs Abbott
$4.3M · 7,231 ads · 56 pages
Largest pages
- Rep. Gina Hinojosa$2.8M
- Texas Forever$676K
- Greg Abbott$552.7K
U.S. House
House · 34 districts
$3.4M · 4,957 ads · 66 pages
- TX-26 · Brandon Gill$1.6M
- TX-15 · Bobby Pulido$194K
- TX-34 · Vicente Gonzalez$109.2K
- 31 other districts, and ads naming none$1.5M
Other statewide offices
$4.5M · 4,296 ads · 88 pages
- James Talarico$61.9K own
- Outside groups and others$4.4M
Largest pages
- Dan Patrick$1.9M
- Texas PAC$393.3K
- Republican Attorneys General Association$384.5K
State legislature
$2.2M · 7,241 ads · 228 pages
- Sandeep Srivastava$3.7K own
- Roland Gutierrez$150 own
- Outside groups and others$2.2M
Largest pages
Ballot measures
$317.4K · 2,351 ads · 70 pages
Largest pages
Local races
$2M · 7,420 ads · 580 pages
Largest pages
- Judicial Fairness PAC$218.6K
- Stop Houston Murders PAC$179.5K
- Vote Downballot$89.2K
U.S. House, district by district
34 districts with ads. A district is placed only when the ad names it, or the candidate’s FEC record does.
Who paid
The pages that spent the most on Texas’s races; spend here is what each page spent in this state.
| # | Advertiser | Side | Race | Ads | Spend | Attack |
|---|---|---|---|---|---|---|
| 1 | James TalaricoPaid for by TALARICO FOR TEXAS | Dem. | Senate | 444 | $9.1M | 11% |
| 2 | Rep. Gina HinojosaPaid for by Gina Hinojosa Campaign | Dem. | Governor | 8,499 | $3.1M | 57% |
| 3 | Dan PatrickPaid for by Texans For Dan Patrick | Rep. | Other statewide | 1,405 | $1.9M | 3.2% |
| 4 | Texas PAC | Rep. | Senate | 1,476 | $1.9M | 97% |
| 5 | Brandon GillPaid for by Brandon Gill for Texas | Rep. | House TX-26 | 781 | $1.6M | 14% |
| 6 | America PAC | Rep. | Senate | 56 | $1.1M | 83% |
| 7 | Texas Forever | Dem. | Governor | 129 | $1M | 88% |
| 8 | Team TalaricoPaid for by TALARICO FOR TEXAS | Dem. | Senate | 109 | $633.5K | 50% |
| 9 | Greg AbbottPaid for by Texans for Greg Abbott | Rep. | Governor | 66 | $552.7K | 53% |
| 10 | Ken PaxtonPaid for by Ken Paxton Campaign | Rep. | Senate | 64 | $425.1K | 26% |
| 11 | Republican Attorneys General AssociationPaid for by REPUBLICAN ATTORNEYS GENERAL ASSOCIATION | Rep. | Other statewide | 8 | $384.5K | 0.0% |
| 12 | Don HuffinesPaid for by Don Huffines Campaign | Rep. | Other statewide | 231 | $322.1K | 2.6% |
| 13 | Judicial Fairness PAC | Rep. | Local | 147 | $218.6K | 43% |
| 14 | Ted CruzPaid for by TED CRUZ FOR SENATE | Rep. | Senate | 33 | $215.8K | 0.0% |
| 15 | Stop Houston Murders PAC | Rep. | Local | 268 | $179.5K | 100% |
| 16 | Bobby Pulido for Texas | Dem. | House TX-15 | 1,222 | $146K | 20% |
| 17 | Congressional Leadership FundPaid for by CONGRESSIONAL LEADERSHIP FUND | Rep. | House, district not named | 29 | $143.4K | 93% |
| 18 | Bo French for Texas Railroad CommissionerPaid for by Bo French Campaign | Rep. | Other statewide | 20 | $127.4K | 61% |
| 19 | Clayton TuckerPaid for by Tucker for Texas | Dem. | Other statewide | 130 | $126.7K | 30% |
| 20 | Judge Kristen Hawkins | Dem. | Other statewide | 1,330 | $122.5K | 0.0% |
| 21 | Texas Policy VoicePaid for by GOPAC Education Fund Inc | Dem. | Other statewide | 46 | $107.9K | 100% |
| 22 | Beto O'RourkePaid for by Powered By People | Dem. | Senate | 1,269 | $104.1K | 38% |
| 23 | Henry CuellarPaid for by TEXANS FOR HENRY CUELLAR CONGRESSIONAL CAMPAIGN | Dem. | House TX-28 | 91 | $99.1K | 7.6% |
| 24 | Leigh Wambsganss for Texas SenatePaid for by Leigh Wambsganss Campaign | Rep. | Legislature | 515 | $96.2K | 0.0% |
| 25 | Justice Brett BusbyPaid for by Brett Busby Campaign | Rep. | Other statewide | 77 | $94.4K | 0.0% |
Every page with ads about Texas, with search and the CSV: the advertisers.
Who was attacked
| Target | Attack spend | Mostly by |
|---|---|---|
| Ken Paxton | $2.3M | Democratic side |
| James Talarico | $1.9M | Republican side |
| Greg Abbott | $1.2M | Democratic side |
| Gina Hinojosa | $512.2K | Republican side |
| Abbott | $372.8K | Democratic side |
| Democratic judges | $275K | Republican side |
| Donald Trump | $187.9K | Democratic side |
| Talarico | $80.2K | Republican side |
Google and YouTube
Google’s register holds 5,352 election ads from 313 verified advertisers aimed at Texas alone since 4 May 2026, worth $84–101M by Google’s ranges, and 1,305 more named the state among others. Republican committees and their allies bought the most.
5,352
Google ads aimed at Texas alone
$84–101M
spent, by Google’s ranges
313
verified advertisers
42 / 58
% Dem. / Rep. side, of placed Google spend
| Advertiser | Side | Ads | Google spend |
|---|---|---|---|
| TEXANS FOR GREG ABBOTT | Rep. | 67 | $12.9–15.6M |
| MAGA INC | Rep. | 76 | $7.9–9.4M |
| TEXAS FOREVER | Dem. | 110 | $6.6–7.8M |
| AMERICA PAC | Rep. | 120 | $6.3–7.4M |
| TALARICO FOR TEXAS | Dem. | 81 | $6.2–7.3M |
An ad counts for the state only when its targeting named no other; Google’s state split is cumulative since 2018 and is not used. Spend is a sum of Google’s per-ad ranges; a side comes from the advertiser’s FEC committee, or failing that from a web search of its verified name. No ad text is published, so Google ads are not placed in races.
A state’s page counts ads about its races and measures; the state comes from the ad’s text, page and payer, or the candidate’s FEC record. Ads about no single state are not here. Candidates are those whose FEC committees paid; state and local candidates appear through their pages.