United States 2026 · Every advertiser

Beto O'Rourke

This page ran 4,312 paid political ads on Facebook and Instagram between 5 May 2026 and 26 October 2026. Meta reports $212–672.8K of spend, which makes it the 169th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend was on the Democrats’ side. Race: No specific race. Paid for by Powered By People .

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

On the FEC record

POWERED BY PEOPLE, a hybrid PAC with a non-contribution account (non-qualified). FEC committee C00731042 ↗

A registered committee with no independent expenditures and no party on its registration: the FEC record does not place it, and the side above is our model’s reading of the ads.

4,312

ads

$442.4K

reported spend, range $212–672.8K

13%

of spend on federal races

$50

median spend per ad

Meta and Google side by side

On MetaFacebook · Instagram

$442.4K

4,312 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026

Largest page
Beto O'Rourke · $442.4K
Federal races
13%
Median spend per ad
$50
Attack ads, of text ads
29%

Ad Library

On Google and YouTubeSearch · YouTube · Display

$2.7–3.6K

5 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 3 November 2026

Against Meta spend
0×
Formats
4 video · 1 text
Impressions
52K–61K
Targeting declared
no age or gender
States named
Texas
Last ad shown
3 Nov

Google Ads Transparency Center

Google advertiser accounts

AdvertiserAdsFormatsStatesFirst adLast adSpend
POWERED BY PEOPLE54 video · 1 textTX16 Sep3 Nov$2.7–3.6K

Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.

Spend by week the ad started

4 May
1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
29%
Promotional
68%
Informational
2.7%

Share of the 3,897 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Greg Abbott and the Trump administration$65.2K
  • Ken Paxton$54.9K
  • MAGA Attorney General Ken Paxton$18.7K
  • Donald Trump$16.5K
  • Texas officials$4.5K
  • Texas Republicans$2.4K

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Electoral process & turnout
99%
Rallies & events
33%
Corruption & governance
25%
Jobs & youth
4.8%
Candidate profile
3.3%
Economy & cost of living
0.9%
Security, crime & immigration
0.2%

Spend by race: Federal 13%, State 12%, No specific race 75%.

Spend by ad language: English 88%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Earlier this year, Governor Greg Abbott gave the entire Texas voter roll–all of our personal, privileged, and private information–to the Trump administration. We expect the administration to purge voters from the rolls to try to hold on to power. Our organization, Powered by People, is reaching out to these voters and matching their information against the voter files. If we find that they’ve been purged from the rolls, we’ll alert them and help them restore their voting rights ahead of the

    25 August 2026 · Beto O'Rourke · $15–20K · 175K+ impressions · Attack · Ad Library

  • We’re back in court against Ken Paxton. We’d rather be exclusively focused on reaching, registering, and turning out the voters who will deliver wins for Democrats up and down the ballot in November. But instead, we’re forced to raise and spend money to keep Powered by People and our critical voter registration and mobilization program from being shut down in Texas courts by MAGA Attorney General Ken Paxton. Election Day is only months away — and the deadline to register voters in Texas is

    14 May 2026 · Beto O'Rourke · $6–7K · 70K+ impressions · Attack · Ad Library

  • I lost to Ted Cruz in 2018 by 215,000 votes, or less than 3%. I started Powered by People afterwards to ensure that we win the next time we have a big chance in Texas. Imagine if our PXP volunteers were out there in 2015, 2016, 2017 doing the voter registration, voter turnout work we’ve been doing in 2024, 2025 and now 2026. I would be the junior Senator from Texas right now. Every day, all across Texas, our volunteers have been reaching, registering, and staying in touch with the voters who

    4 June 2026 · Beto O'Rourke · $5–6K · 90K+ impressions · Promotional · Ad Library

  • For the first time in fifty years, Democrats are competing for every seat on the ballot in Texas. We have a generational talent in James Talarico, and a deeply unpopular opponent in Ken Paxton. These are the conditions we want leading into November. Now, we need to make the most of them. Powered by People is on the ground working to register, recruit, and personally stay in touch with voters across Texas. In 2024, young voters who came through our program turned out at a rate of 79%. Witho

    30 July 2026 · Beto O'Rourke · $4.5–5K · 45K+ impressions · Promotional · Ad Library

  • I started Powered by People after I lost to Ted Cruz by less than 3% in 2018. It was built to ensure that the next time Democrats had a massive opportunity in Texas, we would have the infrastructure ready to win. Now is our chance. We have the corrupt Ken Paxton facing James Talarico in November, and this is our opportunity to finally flip a Texas Senate seat. Powered by People is putting in the work, day in and day out, to reach and register new voters who all too often have been left behin

    25 August 2026 · Beto O'Rourke · $4–4.5K · 60K+ impressions · Attack · Ad Library

  • 👋 Hey, it’s Beto. I’ve hit the road with Powered by People to register voters across every corner of Texas, and I need your help to meet as many Texans where they are as possible before Election Day. Every donation from grassroots supporters like you means more time on the road, more towns and college campuses visited, and more voters registered and ready to elect Democrats up and down the ballot this November. Can you chip in to keep our tank full?

    17 September 2026 · Beto O'Rourke · $3.5–4K · 60K+ impressions · Promotional · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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