United States 2026 · Parties and candidates · House, Texas 34

Vicente Gonzalez

Result: Won · 55.6% Unofficial count as of 6 November 2026.

Vicente Gonzalez’s FEC committees ran 92 paid political ads on Facebook and Instagram from 1 page between 1 May 2026 and 26 October 2026. Meta reports $67.6–89.3K of spend. That makes Vicente Gonzalez the 121st largest spender of the 1181 federal candidates with ads. Running for House, Texas 34. Party: Democrats.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.

92

ads on 1 page

$78.5K

reported spend, range $67.6–89.3K

100%

of spend on federal races

$350

median spend per ad

Meta and Google side by side

On MetaFacebook · Instagram

$78.5K

92 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026

Largest page
U.S. Congressman Vicente Gonzalez 2026 · $78.5K
Federal races
100%
Median spend per ad
$350
Attack ads, of text ads
13%

Ad Library

On Google and YouTubeSearch · YouTube · Display

$15–20K

1 ad from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 4 November 2026

Against Meta spend
0.2×
Formats
1 text
Impressions
25K–30K
Targeting declared
no age or gender
States named
Texas
Last ad shown
4 Nov

Google Ads Transparency Center

Google advertiser accounts

AdvertiserAdsFormatsStatesFirst adLast adSpend
Vicente Gonzalez for Congress11 textTX7 Oct4 Nov$15–20K

Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.

Spend by week the ad started

4 May
1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
13%
Promotional
86%
Informational
1.1%

Share of the 91 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Eric Flores$3.4K
  • My opponent$550
  • Kino Flores$399
  • Eric Flores and Ken Paxton$250
  • Eric Flores & his dad 10% Kino$250

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Candidate profile
37%
Health
30%
Social protection
15%
Economy & cost of living
15%
Infrastructure & energy
8.8%
Electoral process & turnout
5.5%
Jobs & youth
4.4%
Corruption & governance
4.4%

Spend by race: Federal 100%.

Spend by ad language: English 95%, English and Spanish 4.4%, Spanish 0.8%.

FEC committees

FEC committeeAdsSpend ($)
VICENTE GONZALEZ FOR CONGRESS C0059265992$78.5K

The committees whose ads count for the candidate, as the FEC names them.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • South Texans paid into Social Security and Medicare their entire working lives. Vicente Gonzalez helped pass the Social Security Fairness Act and is fighting to protect the benefits they earned.

    2 September 2026 · U.S. Congressman Vicente Gonzalez 2026 · $10–15K · 800K+ impressions · Promotional · Ad Library

  • Since coming to Congress, Vicente Gonzalez has delivered millions for our community health centers, introduced legislation to lower the cost of prescription drugs, and made it easier for South Texans to access the care that they need when they need it. In 2021, Vicente voted for historic legislation to cap the cost of insulin at $35 and bring down the cost of medicines.

    22 September 2026 · U.S. Congressman Vicente Gonzalez 2026 · $4–4.5K · 500K+ impressions · Promotional · Ad Library

  • Vicente Gonzalez puts South Texas first. He works with both parties when it helps our communities and stands up to either one when they get it wrong.

    2 September 2026 · U.S. Congressman Vicente Gonzalez 2026 · $2.5–3K · 200K+ impressions · Promotional · Ad Library

  • Leadership means more than words. It means showing up, doing the work, and delivering outcomes that improve everyday life. Vicente remains committed to representing South Texas with integrity, experience, and purpose.

    12 October 2026 · U.S. Congressman Vicente Gonzalez 2026 · $2–2.5K · 250K+ impressions · Promotional · Ad Library

  • Eric Flores wanted Trump's endorsement. Now he has to outrun everything that comes with it.

    12 October 2026 · U.S. Congressman Vicente Gonzalez 2026 · $1–1.5K · 35K+ impressions · Attack · Ad LibrarySpanish

  • Vicente Gonzalez believes that people who work hard should be able to afford a stable and dignified life. Addressing affordability means focusing on practical solutions that reduce financial strain and help families keep more of what they earn.

    6 October 2026 · U.S. Congressman Vicente Gonzalez 2026 · $1–1.5K · 125K+ impressions · Promotional · Ad Library

Pages that ran the ads

Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

Vicente Gonzalez (House, Texas 34): Facebook and Instagram ads in the 2026 midterms · Vipima