United States 2026 · Parties and candidates · House, Texas 28
Henry Cuellar
Result: Won · 65.8% Unofficial count as of 6 November 2026.
Henry Cuellar’s FEC committees ran 91 paid political ads on Facebook and Instagram from 1 page between 8 September 2026 and 26 October 2026. Meta reports $84.6–113.5K of spend. That makes Henry Cuellar the 99th largest spender of the 1181 federal candidates with ads. Running for House, Texas 28. Party: Democrats.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
91
ads on 1 page
$99.1K
reported spend, range $84.6–113.5K
100%
of spend on federal races
$50
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$99.1K
91 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Henry Cuellar · $99.1K
- Federal races
- 100%
- Median spend per ad
- $50
- Attack ads, of text ads
- 7.6%
On Google and YouTubeSearch · YouTube · Display
$294.5–348K
14 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 3.2×
- Formats
- 14 video
- Impressions
- 7.7M–9.2M
- Targeting declared
- age on 12 ads · gender on 12 ads
- States named
- Texas
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| TEXANS FOR HENRY CUELLAR CONGRESSIONAL CAMPAIGN | 14 | 14 video | TX | 8 Sep | 4 Nov | $294.5–348K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 79 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Tano Tijerina$30.3K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 52%, Spanish 32%, English and Spanish 13%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| TEXANS FOR HENRY CUELLAR CONGRESSIONAL CAMPAIGN C00371302 | 91 | $99.1K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Tano Tijerina wants data centers to move in next door.
22 September 2026 · Henry Cuellar · $10–15K · 1M+ impressions · Attack · Ad Library
Before going to las piscas, my parents told us: get up early and work hard. So, I’m an early riser and work hard for our community. • Investing in our economy: For our small business owners, keeping our economy moving. • Investing in our education: For our parents, raising the next generation. • Protecting Medicare & Medicaid: For everyone that relies on healthcare and Social Security. You fight for your family. In Congress, I’ll never stop fighting for you.
8 September 2026 · Henry Cuellar · $10–15K · 800K+ impressions · Promotional · Ad LibrarySpanish
Tano Tijerina is desperate, attacking me to distract from the fact that he voted to raise his own pay while raising your taxes. The truth is, I have the privilege of representing you in Congress, bringing billions in investments, passing tax cuts, and lowering healthcare costs. Wake up early, work hard. That’s what I’ll do for you every day.
15 October 2026 · Henry Cuellar · $8–9K · 600K+ impressions · Attack · Ad Library
Tano Tijerina quiere construir un centro de datos aquí mismo.
22 September 2026 · Henry Cuellar · $7–8K · 500K+ impressions · Promotional · Ad LibrarySpanish
Antes de ir a las piscas, mis padres nos decían: levántense temprano y trabajen duro. Por eso madrugo y trabajo duro para nuestra comunidad. • Invertir en la economía: apoyando a los pequeños negocios. • Mejorar la educación: para el futuro de nuestros hijos. • Proteger el Seguro Social y Medicare: para quienes dependen de su salud y retiro. Luchas por tu familia. En el Congreso, yo seguiré luchando por ti.
8 September 2026 · Henry Cuellar · $7–8K · 500K+ impressions · Promotional · Ad LibrarySpanish
Experience matters. Seniority delivers results. Congressman Henry Cuellar has the experience and seniority to bring federal dollars home to Texas and deliver results for South Texas. With more than $2 billion delivered to his district, Cuellar is putting his experience to work for the families and communities he represents. Experience. Seniority. Results for Texas.
14 October 2026 · Henry Cuellar · $6–7K · 1M+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Henry Cuellar | 91 | $99.1K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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