Brazil 2026 · Data
Every candidate who bought an ad
9,928 candidates registered with the TSE bought at least one political ad on Meta. Each row sums every page the register attributes to the candidate; spend and impressions are Meta’s bracket midpoints in BRL. Newest snapshot 28 September 2026.
Download the full table as CSV · races by state: AC AL AP AM BA CE DF ES GO MA MT MS MG PA PB PR PE PI RJ RN RS RO RR SC SP SE TO
5 candidates · 1,821 ads · R$612.1K
| # | Candidate | Office | State | Party | Ads | Pages | Spend | Impressions | Last ad |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Joel Rodrigues | Governor | PI | PP | 598 | 1 | R$330.7K | ~106M | 2026-09-26 |
| 2 | Rafael Fonteles | Governor | PI | PT | 1,172 | 1 | R$269.2K | ~46.3M | 2026-09-26 |
| 3 | Dra. Lúcia Santos | Governor | PI | PSDB | 10 | 1 | R$6.9K | ~885.5K | 2026-09-26 |
| 4 | Elizeu Aguiar | Governor | PI | NOVO | 40 | 1 | R$5.3K | ~1.3M | 2026-09-24 |
| 5 | Geraldo Carvalho | Governor | PI | PSTU | 1 | 1 | R$50 | ~8.5K | 2025-07-14 |
Sorted by spend. A candidate appears once whatever the number of pages; pages the register cannot attribute (supporter pages, unregistered pre-candidates) are not here. The attribution layer is measured at 98.5% correct ids; see the methodology.