Brazil 2026 · Candidates · PI

Joel Rodrigues

Governor candidate, PP, number 11, Piauí. Registered as Joel Rodrigues da Silva, coalition “Juntos Pelo Piauí”.

Ads from 31 December 2024 to 26 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

598

ads on 1 page

R$330.7K

reported spend, range R$283.6–377.8K

~106M

impressions delivered

22%

of ads in the under-R$100 bracket

Ads launched by month

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277 of 598 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
40%
Rallies and events
26%
Health
21%
Infrastructure
16%
Other
12%
Education
5.9%
Security and rule of law
3.6%
Jobs and youth
3.4%

Share of the 505 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
8.9%
Ask for a vote
22%
Instagram only
44%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Governador (6), O Governo (3), Governo do Estado (1), Ministro Wellington Dias (1), Lula (1).

Pages

Page nameAdsSpend
Joel Rodrigues598R$330.7K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Joel Rodrigues: Meta ads before Brazil’s 2026 election · Vipima