Brazil 2026 · Candidates · PI

Dra. Lúcia Santos

Governor candidate, PSDB, number 45, Piauí. Registered as Lúcia Maria de Sousa Aguiar dos Santos, coalition “Federação”.

Ads from 12 April 2026 to 26 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

10

ads on 1 page

R$6.9K

reported spend, range R$5.6–8.2K

~885.5K

impressions delivered

40%

of ads in the under-R$100 bracket

Ads launched by month

Apr
Jul
Sep

4 of 10 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Health
60%
Economy and cost of living
40%
Candidate profile
40%
Jobs and youth
20%

Share of the 5 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
60%
Ask for a vote
20%
Instagram only
40%
Ran without disclaimer
1
Removed by Meta
0

Attack targets: Governo do Estado (2).

Pages

Page nameAdsSpend
Dra. Lúcia Santos10R$6.9K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Dra. Lúcia Santos: Meta ads before Brazil’s 2026 election · Vipima