United States 2026 / By state / Missouri
Missouri · Midterm elections · 3 November 2026
Who paid to reach Missouri voters
Most of the money on Missouri’s races took no side. The costliest race: Ballot measures, at $1.9M. politicians was the most-attacked name in the state.
Ads delivered from 4 May 2026 to 4 November 2026 · Results: unofficial count as of 6 November 2026
The races
Each race links to its candidates’ pages, with the unofficial count above its spend. Spend counts every ad about the race, the candidates’ own and outside groups’.
Democratic sideRepublican sideNo side (white figures)
U.S. Senate
$24.4K · 15 ads · 9 pages
Largest pages
U.S. House
House · 8 districts
$288.1K · 1,124 ads · 24 pages
- MO-2 · Frederick Wellman$92.7K
- MO-5 · Emanuel Cleaver II$67.4K
- MO-7 · Missi Hesketh$26.3K
- 5 other districts, and ads naming none$101.7K
Other statewide offices
$3.9K · 31 ads · 9 pages
Largest pages
State legislature
$583.9K · 2,068 ads · 183 pages
- Raymond Reed$897 own
- Outside groups and others$583K
Largest pages
Ballot measures
- Amendment 3 · Prohibit abortion in most cases, and prohibit gender transition procedures for minors under eighteenFailedYes 45.2% · No 54.8%
- Amendment 6 · Prohibit the legislature from repealing or amending a citizen initiative unless at least 80% of both the House and Senate vote to refer a proposed...PassedYes 59.9% · No 40.1%
- Amendment 7 · Create a permanent public endowment fund managed by the state to generate revenue, and use the earnings to eliminate state-imposed taxes when...FailedYes 39.5% · No 60.5%
- Amendment 8 · Require the election of county sheriffsPassedYes 51.0% · No 49.0%
- Proposition A · Uphold House Bill 1, which provided for new congressional districts ("yes" upholds, and "no" repeals)FailedYes 38.2% · No 61.8%
$1.9M · 1,467 ads · 77 pages
Largest pages
- Missouri Promise$702.7K
- NO on 3 - Stop the Ban Missouri$266.2K
- Yes on 6 - MO$178.5K
Local races
$158K · 937 ads · 129 pages
Largest pages
- Jake Zimmerman for County Executive$36.4K
- Missouri C PAC$11.3K
- Vote Mike Elam$8.9K
U.S. House, district by district
8 districts with ads. A district is placed only when the ad names it, or the candidate’s FEC record does.
| District | Candidates with ads | Result | Largest page | Ads | Spend | Side |
|---|---|---|---|---|---|---|
| MO-2 | Frederick Wellman, Ann Wagner | Fred Wellman D 51.1% | Wellman For MO | 494 | $92.7K | |
| MO-5 | Emanuel Cleaver II, Richard Brattin | Emanuel Cleaver D 69.5% | Cleaver for Congress | 115 | $67.4K | |
| MO-7 | Missi Hesketh, Eric Burlison | Eric Burlison R 62.2% | Missi Hesketh for Congress | 237 | $26.3K | |
| MO-8 | Jason Smith | Jason Smith R 67.7% | Jason Smith | 47 | $16.1K | |
| MO-1 | Wesley Bell | Wesley Bell D 81.5% | Wesley Bell for Congress | 13 | $9.7K | |
| MO-6 | Josh Smead | Chris Stigall R 58.7% | Nathan Willett for Missouri | 69 | $7.8K | |
| MO-4 | Jordan Herrera | Mark Alford R 61.2% | Herrera for Congress | 24 | $5K | |
| MO-3 | Robert Onder Jr. | Bob Onder R 52.9% | Fraser For Congress | 16 | $3.3K | |
| District not named | Will of the People | 109 | $59.7K |
Who paid
The pages that spent the most on Missouri’s races; spend here is what each page spent in this state.
| # | Advertiser | Side | Race | Ads | Spend | Attack |
|---|---|---|---|---|---|---|
| 1 | Missouri Promise | None | Ballot measure | 510 | $702.7K | 35% |
| 2 | NO on 3 - Stop the Ban MissouriPaid for by Stop the Ban | None | Ballot measure | 338 | $266.2K | 91% |
| 3 | Yes on 6 - MOPaid for by Yes on Amendment 6 | None | Ballot measure | 17 | $178.5K | 0.0% |
| 4 | Missourians Know BestPaid for by Missourians Know Best Fund | None | Ballot measure | 27 | $129.1K | 0.0% |
| 5 | No Everything Tax, No on Amendment 5Paid for by No Everything Tax | None | Ballot measure | 14 | $104.1K | 100% |
| 6 | Protect Majority Rule Missouri | None | Ballot measure | 85 | $101.8K | 100% |
| 7 | Her Health, Her FuturePaid for by Her Health Her Future | None | Ballot measure | 24 | $94.4K | 9.1% |
| 8 | Will of the People | Dem. | Legislature | 143 | $85.8K | 96% |
| 9 | Citizens for a Better Government | Rep. | Legislature | 225 | $81.2K | 35% |
| 10 | Wellman For MOPaid for by WELLMAN FOR MISSOURI | Dem. | House MO-2 | 440 | $70.7K | 49% |
| 11 | Let Missouri DecidePaid for by Health Forward Foundation | None | Ballot measure | 3 | $57.5K | |
| 12 | MO ProtectsPaid for by MO PROTECT PAC | None | Ballot measure | 17 | $47.1K | 100% |
| 13 | Jake Zimmerman for County ExecutivePaid for by Citizens for Jake Zimmerman | Dem. | Local | 60 | $36.4K | 0.0% |
| 14 | Cleaver for CongressPaid for by Cleaver For Congress | Dem. | House MO-5 | 41 | $32.6K | 0.0% |
| 15 | Americans For Prosperity - MissouriPaid for by AMERICANS FOR PROSPERITY | Rep. | Legislature | 97 | $28.2K | 1.0% |
| 16 | Students for Life of AmericaPaid for by STUDENTS FOR LIFE OF AMERICA INC. | None | Ballot measure | 12 | $27.8K | 67% |
| 17 | Forward PAC MOPaid for by Forward PAC | Dem. | Legislature | 24 | $23.6K | 29% |
| 18 | Heart of SGF PAC | Rep. | Legislature | 9 | $23.3K | 33% |
| 19 | Missouri Jobs with Justice Voter Action | Dem. | Legislature | 80 | $21.4K | 100% |
| 20 | Tracy McCreeryPaid for by McCreery For Missouri | Dem. | Legislature | 12 | $21.2K | 0.0% |
| 21 | Rick Brattin for CongressPaid for by RICK BRATTIN FOR CONGRESS | Rep. | House MO-5 | 17 | $20K | 0.0% |
| 22 | Missi Hesketh for CongressPaid for by Committee to Elect Missi Hesketh for Congress | Dem. | House MO-7 | 148 | $20K | 29% |
| 23 | Best Start for Kids STL | None | Ballot measure | 3 | $18.2K | |
| 24 | IMEU Policy Project | Rep. | Senate | 1 | $17.5K | |
| 25 | People Not Politicians MOPaid for by People Not Politicians | None | Ballot measure | 4 | $16.8K |
Every page with ads about Missouri, with search and the CSV: the advertisers.
Who was attacked
| Target | Attack spend | Mostly by |
|---|---|---|
| politicians | $111.4K | No side |
| Bernie Sanders, AOC, and the Mid-Missouri DSA | $73.2K | Republican side |
| Big corporations | $40.1K | No side |
| Jon Patterson | $30.9K | Democratic side |
| Gov. Kehoe | $28.2K | No side |
| No on 5 | $22.5K | No side |
| Wesley Bell | $17.5K | Republican side |
| Betsy Fogle | $15.1K | Republican side |
Google and YouTube
Google’s register holds 1,869 election ads from 168 verified advertisers aimed at Missouri alone since 4 May 2026, worth $6.3–7.8M by Google’s ranges, and 1,061 more named the state among others. Most of it came from advertisers with no FEC record: ballot measures, state races and companies.
1,869
Google ads aimed at Missouri alone
$6.3–7.8M
spent, by Google’s ranges
168
verified advertisers
56 / 44
% Dem. / Rep. side, of placed Google spend
| Advertiser | Side | Ads | Google spend |
|---|---|---|---|
| Stop the Ban | None | 258 | $1.1–1.3M |
| PEOPLE NOT POLITICIANS | None | 9 | $760–895K |
| Will Of The People | Dem. | 79 | $511.6–642.8K |
| Protect Majority Rule Missouri | None | 19 | $367.5–427.5K |
| Citizens for a Better Government | Rep. | 391 | $308.9–404.3K |
An ad counts for the state only when its targeting named no other; Google’s state split is cumulative since 2018 and is not used. Spend is a sum of Google’s per-ad ranges; a side comes from the advertiser’s FEC committee, or failing that from a web search of its verified name. No ad text is published, so Google ads are not placed in races.
A state’s page counts ads about its races and measures; the state comes from the ad’s text, page and payer, or the candidate’s FEC record. Ads about no single state are not here. Candidates are those whose FEC committees paid; state and local candidates appear through their pages.