United States 2026 · Every advertiser

The Missouri Plan

This page ran 131 paid political ads on Facebook and Instagram between 6 May 2026 and 26 October 2026. Meta reports $12.1–25.9K of spend, which makes it the 2,717th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend took no side. Race: No specific race. Paid for by The Missouri Bar.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

131

ads

$19K

reported spend, range $12.1–25.9K

0.0%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

4 May
1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Promotional
3.1%
Informational
97%

Share of the 131 ads with text that our model classified. Attack ads name an opponent.

Topics

Electoral process & turnout
71%
Corruption & governance
61%
Other
5.3%
Candidate profile
2.3%
Rallies & events
1.5%
Education
0.8%

Spend by race: State 4.4%, Local 1.3%, No specific race 94%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Missouri's nonpartisan judicial performance reviews will be released very soon. Sign up to be notified when they are and to be a prepared voter in November! https://yourmissourijudges.org/email-subscription #MOPlan

    11 September 2026 · The Missouri Plan · $1–1.5K · 50K+ impressions · Informational · Ad Library

  • What makes a court system feel trustworthy? For Missouri, part of the answer is The Missouri Plan. It helps reduce political pressure by focusing on judicial qualifications and experience. #MOPlan #Court #Missouri

    23 September 2026 · The Missouri Plan · $900 – $999 · 50K+ impressions · Informational · Ad Library

  • Here’s how The Missouri Plan works: - Nominations are submitted. - A nonpartisan commission reviews applicants. - Qualified candidates are recommended to the governor. - Judges later face retention elections. This keeps the process focused on merit and public accountability. #MOPlan #Court #Missouri

    11 September 2026 · The Missouri Plan · $500 – $599 · 30K+ impressions · Informational · Ad Library

  • Fair courts matter to every Missourian. So does your vote for the nonpartisan judges who serve them. Missouri’s Non-Partisan Court Plan puts the decision to retain judges in voters’ hands. The 2026 judicial performance reviews are available for your own review, giving you a chance to learn about the judges on your Nov. 3 ballot, including those serving your area. Judicial reviews have helped voters make informed retention decisions since 1948. Read the reviews. Decide for yourself. And finish

    10 October 2026 · The Missouri Plan · $400 – $499 · 40K+ impressions · Informational · Ad Library

  • The Appellate Judicial Commission is accepting applications for judge of the Missouri Court of Appeals, Western District, to fill the vacancy created by the Aug. 1 retirement of Judge Anthony Rex Gabbert after more than three decades of judicial service. Citizens are encouraged to nominate well-qualified candidates for the commission’s consideration. The Missouri Constitution requires that a judge of the Missouri Court of Appeals be at least 30 years old, licensed to practice law in Missouri,

    13 August 2026 · The Missouri Plan · $400 – $499 · 30K+ impressions · Informational · Ad Library

  • Courts systems under The Missouri Plan are built on merit rather than politics. What does that mean for the public? It means a judicial system designed to be fair, independent, and accountable. #MOPlan #Court #Missouri

    9 September 2026 · The Missouri Plan · $300 – $399 · 35K+ impressions · Informational · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

The Missouri Plan: political ads on Facebook and Instagram before the 2026 US midterms · Vipima