United States 2026 · Parties and candidates · House, Missouri 4
Jordan Herrera
Result: Lost · 35.9% Unofficial count as of 6 November 2026.
Jordan Herrera’s FEC committees ran 24 paid political ads on Facebook and Instagram from 1 page between 12 May 2026 and 26 October 2026. Meta reports $3.8–6.2K of spend. That makes Jordan Herrera the 659th largest spender of the 1181 federal candidates with ads. Running for House, Missouri 4. Party: Democrats.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
24
ads on 1 page
$5K
reported spend, range $3.8–6.2K
100%
of spend on federal races
$100
median spend per ad
Spend by week the ad started
Tone
Share of the 21 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Mark Alford$949
- Republicans$350
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 93%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| HERRERA FOR CONGRESS C00899161 | 24 | $5K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Republicans redrew Missouri's map to protect their majority. It may have opened a real opportunity instead. Missouri's 4th is now a real pickup opportunity. Chip in today to help Jordan Herrera compete here and help flip the House.
27 August 2026 · Herrera for Congress · $800 – $899 · 10K+ impressions · Promotional · Ad Library
“i used to care.” Mark Alford wrote that in reply to someone who said, “I used to respect you.” Help elect someone who cares. Donate to Jordan Herrera for Congress.
6 October 2026 · Herrera for Congress · $700 – $799 · 15K+ impressions · Attack · Ad Library
Jordan Herrera spent nearly 16 years in the U.S. Air Force. He has seen what service requires, and he believes Washington is failing the people who serve this country. Veterans should not be stuck waiting for care, and service members should have the resources and support they need. Jordan is running for Congress to demand better. Chip in today to help send him to Washington.
14 September 2026 · Herrera for Congress · $700 – $799 · 8K+ impressions · Promotional · Ad Library
998 donors since the primary. Just TWO away from 1,000! Jordan Herrera shares the latest campaign milestone, the $40,000 fundraising goal, and what's next as the campaign launches its first television and streaming commercial.
15 October 2026 · Herrera for Congress · $400 – $499 · 9K+ impressions · Promotional · Ad Library
Republicans redrew Missouri’s congressional map to protect their majority. But the new lines may have created a real pickup opportunity in Missouri’s 4th. If Democrats are going to flip the House, we have to compete in districts exactly like this one. Chip in today to help Jordan Herrera turn MO-04 blue.
21 August 2026 · Herrera for Congress · $300 – $399 · 8K+ impressions · Attack · Ad Library
KCUR invited Mark Alford and Jordan Herrera to debate. Alford declined. Jordan showed up. Jordan has served in uniform, in state and federal court, and as an Assistant Missouri Attorney General. He believes a seat in Congress belongs to the people, and candidates should answer to them. If you want a representative who will show up, answer to voters, and put country before party, chip in today.
10 September 2026 · Herrera for Congress · $200 – $299 · 6K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Herrera for Congress | 24 | $5K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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