United States 2026 · Every advertiser
Will of the People
This page ran 251 paid political ads on Facebook and Instagram between 23 September 2026 and 25 October 2026. Meta reports $91.8–127.3K of spend, which makes it the 649th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend was on the Democrats’ side. Race: State.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
On the FEC record
WILL OF THE PEOPLE PAC, a PAC (non-qualified). FEC committee C00858936 ↗
A registered committee with no independent expenditures and no party on its registration: the FEC record does not place it, and the side above is our model’s reading of the ads.
251
ads
$109.6K
reported spend, range $91.8–127.3K
9.6%
of spend on federal races
$150
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$109.6K
251 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Will of the People · $109.6K
- Federal races
- 9.6%
- Median spend per ad
- $150
- Attack ads, of text ads
- 66%
On Google and YouTubeSearch · YouTube · Display
$850.7K – $1M
110 ads from 2 verified advertiser accounts, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 8.6×
- Formats
- 81 video · 29 text
- Impressions
- 17.2M–20.1M
- Targeting declared
- age on 18 ads · gender on 18 ads
- States named
- Missouri, Arizona
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| Will Of The People | 79 | 63 video · 16 text | MO | 23 Sep | 4 Nov | $511.6–642.8K |
| Will of the People | 31 | 18 video · 13 text | AZ | 30 Sep | 4 Nov | $339.1–398.2K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 2 largest.
Spend by week the ad started
Tone
Share of the 248 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Jon Patterson$30.7K
- Melanie Stinnett$9.8K
- Brad Christ$5.8K
- Jeff Martin$4.1K
- Jerry Hickey$2.7K
- Bill Allen$2.3K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 9.6%, State 83%, Local 2.1%, No specific race 5.3%.
Spend by ad language: English 100%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
As Speaker of the MO House, Jon Patterson supported a tax on everything while cutting funding for schools and public safety.
16 October 2026 · Will of the People · $9–10K · 1M+ impressions · Attack · Ad Library
Republican State Senator Lincoln Hough donated his own money to support Betsy Fogle’s campaign.
24 October 2026 · Will of the People · $5–6K · 1M+ impressions · Promotional · Ad Library
Vote for Keri Ingle, the State Senate Candidate fighting for our communities and our wallets. ✅ Keri Ingle’s fighting for us.
20 October 2026 · Will of the People · $3–3.5K · 300K+ impressions · Promotional · Ad Library
Pay-More Jon Patterson supported a new tax on everything as Speaker of the MO House, leaving families with even less.
16 October 2026 · Will of the People · $2.5–3K · 200K+ impressions · Attack · Ad Library
Melanie Stinnett wanted to tax us for everything while giving breaks to her billionaire donors. 😞 She showed us who she is. Let’s vote her out.
24 October 2026 · Will of the People · $1.5–2K · 400K+ impressions · Attack · Ad Library
Philip Oehlerking gave tax breaks to billionaire donors while slashing school budgets & raising our costs. He needs to go.
22 October 2026 · Will of the People · $1.5–2K · 400K+ impressions · Attack · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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