United States 2026 / By state / Maine
Maine · Midterm elections · 3 November 2026
Who paid to reach Maine voters
The Democratic side outspent the Republican side in Maine, $5.5M to $2.2M. The costliest race: U.S. Senate, at $6.2M. Susan Collins was the most-attacked name in the state.
Ads delivered from 4 May 2026 to 4 November 2026 · Results: unofficial count as of 6 November 2026
The races
Each race links to its candidates’ pages, with the unofficial count above its spend. Spend counts every ad about the race, the candidates’ own and outside groups’.
Democratic sideRepublican sideNo side (white figures)
U.S. Senate
Jackson vs Collins
$6.2M · 7,881 ads · 109 pages
- Troy Jackson$2.3M own
- Susan Collins$315.7K own
- Outside groups and others$3.6M
Largest pages
- Troy Jackson$2.3M
- Graham Platner$907.1K
- WinSenate$486.5K
Governor
Pingree vs Charles
$927.7K · 1,482 ads · 58 pages
Largest pages
- Maine Policy Updates$180K
- Troy Jackson Revealed$103.3K
- Bobby Charles$98.2K
U.S. House
House · 2 districts
$208.4K · 228 ads · 18 pages
- ME-2 · Paul Lepage$21.9K
- ME-1 · Ronald Russell$2.1K
- Ads naming no district$184.4K
Other statewide offices
$5K · 18 ads · 3 pages
- Troy Jackson$498 own
- Outside groups and others$4.5K
Largest pages
- NRSC$4.4K
- Maine Event $498
- Portland Post$99
State legislature
$569K · 2,322 ads · 179 pages
Largest pages
Ballot measures
$24.4K · 79 ads · 11 pages
Largest pages
Local races
$78.5K · 289 ads · 40 pages
Largest pages
U.S. House, district by district
2 districts with ads. A district is placed only when the ad names it, or the candidate’s FEC record does.
| District | Candidates with ads | Result | Largest page | Ads | Spend | Side |
|---|---|---|---|---|---|---|
| ME-2 | Paul Lepage, Matt Dunlap | Not yet called · 97.8% in | Governor Paul LePage | 47 | $21.9K | |
| ME-1 | Ronald Russell | Chellie Pingree D 65.9% | Ron Russell for Congress | 5 | $2.1K | |
| District not named | Troy Jackson Revealed | 176 | $184.4K |
Who paid
The pages that spent the most on Maine’s races; spend here is what each page spent in this state.
| # | Advertiser | Side | Race | Ads | Spend | Attack |
|---|---|---|---|---|---|---|
| 1 | Troy JacksonPaid for by Troy Jackson for Maine | Dem. | Senate | 4,698 | $2.3M | 55% |
| 2 | Graham PlatnerPaid for by GRAHAM FOR MAINE | Dem. | Senate | 242 | $907.1K | 15% |
| 3 | WinSenatePaid for by WINSENATE | Dem. | Senate | 36 | $486.5K | 100% |
| 4 | Maine Policy UpdatesPaid for by SLF PAC | Rep. | Governor | 203 | $346.8K | 40% |
| 5 | Susan CollinsPaid for by COLLINS FOR SENATOR | Rep. | Senate | 936 | $318.6K | 9.0% |
| 6 | One Nation | Rep. | Senate | 247 | $317.3K | 0.0% |
| 7 | Troy Jackson RevealedPaid for by SLF PAC | Rep. | Senate | 285 | $308.5K | 100% |
| 8 | NRSC | Rep. | Senate | 213 | $237.4K | 36% |
| 9 | Planned Parenthood ActionPaid for by Planned Parenthood Votes | Dem. | Senate | 21 | $212.5K | 100% |
| 10 | Progressive Turnout ProjectPaid for by PROGRESSIVE TURNOUT PROJECT | Dem. | Senate | 24 | $181.7K | 100% |
| 11 | Opportunity Action FundPaid for by OPPORTUNITY ACTION FUND | Dem. | Senate | 20 | $162K | 100% |
| 12 | Majority ForwardPaid for by MAJORITY FORWARD | Dem. | Senate | 53 | $160.3K | 100% |
| 13 | Working America | Dem. | Senate | 304 | $127.4K | 51% |
| 14 | Bobby CharlesPaid for by Bobby Charles for Maine Governor Campaign Committee | Rep. | Governor | 355 | $98.2K | 44% |
| 15 | National Nurses UnitedPaid for by NATIONAL NURSES UNITED FOR PATIENT PROTECTION | Dem. | Senate | 22 | $97.4K | 100% |
| 16 | Phony TroyPaid for by Pine Tree Results PAC | Rep. | Governor | 5 | $72.2K | 100% |
| 17 | America PAC | Rep. | Governor | 75 | $67.4K | 89% |
| 18 | Lead Maine Committee | Rep. | Senate | 103 | $67.2K | 58% |
| 19 | Planned Parenthood Maine Action FundPaid for by Planned Parenthood Maine Action Fund PAC | Dem. | Governor | 12 | $66K | 33% |
| 20 | CFFE PAC | Dem. | Senate | 8 | $58K | 100% |
| 21 | CFFE | Dem. | Senate | 4 | $50.2K | |
| 22 | Congressional Leadership FundPaid for by CONGRESSIONAL LEADERSHIP FUND | Rep. | House, district not named | 6 | $49.6K | 100% |
| 23 | Maine House Republicans CampaignPaid for by House Republican Fund | Rep. | Legislature | 66 | $47.8K | 89% |
| 24 | The Maine IndependentPaid for by The American Independent Foundation | Dem. | Senate | 9 | $46K | 56% |
| 25 | Working Families PartyPaid for by Working Families Party PAC | Dem. | Governor | 14 | $42.6K | 0.0% |
Every page with ads about Maine, with search and the CSV: the advertisers.
Who was attacked
| Target | Attack spend | Mostly by |
|---|---|---|
| Susan Collins | $2.6M | Democratic side |
| Troy Jackson | $625.6K | Republican side |
| Bobby Charles | $71.3K | Democratic side |
| Matt Dunlap | $60.6K | Republican side |
| Collins | $46.4K | Democratic side |
| Paul LePage | $30.6K | Democratic side |
| Graham Platner | $19.4K | Republican side |
| Donald Trump | $18K | Democratic side |
Google and YouTube
Google’s register holds 4,525 election ads from 88 verified advertisers aimed at Maine alone since 4 May 2026, worth $22.3–27.3M by Google’s ranges, and 947 more named the state among others. Democratic committees and their allies bought the most.
4,525
Google ads aimed at Maine alone
$22.3–27.3M
spent, by Google’s ranges
88
verified advertisers
51 / 49
% Dem. / Rep. side, of placed Google spend
| Advertiser | Side | Ads | Google spend |
|---|---|---|---|
| WINSENATE | Dem. | 378 | $3.5–4.1M |
| MAJORITY FORWARD FUND | Dem. | 97 | $2.4–2.9M |
| One Nation | Rep. | 508 | $2.3–2.8M |
| SLF PAC | Rep. | 734 | $2.2–2.8M |
| Troy Jackson for Maine | Dem. | 258 | $2.2–2.7M |
An ad counts for the state only when its targeting named no other; Google’s state split is cumulative since 2018 and is not used. Spend is a sum of Google’s per-ad ranges; a side comes from the advertiser’s FEC committee, or failing that from a web search of its verified name. No ad text is published, so Google ads are not placed in races.
A state’s page counts ads about its races and measures; the state comes from the ad’s text, page and payer, or the candidate’s FEC record. Ads about no single state are not here. Candidates are those whose FEC committees paid; state and local candidates appear through their pages.