United States 2026 / By state / South Carolina
South Carolina · Midterm elections · 3 November 2026
Who paid to reach South Carolina voters
The Democratic side outspent the Republican side in South Carolina, $3.1M to $2M. The costliest race: U.S. Senate, at $3.4M. Lindsey Graham was the most-attacked name in the state.
Ads delivered from 4 May 2026 to 4 November 2026 · Results: unofficial count as of 6 November 2026
The races
Each race links to its candidates’ pages, with the unofficial count above its spend. Spend counts every ad about the race, the candidates’ own and outside groups’.
Democratic sideRepublican sideNo side (white figures)
U.S. Senate
Andrews vs Graham
$3.4M · 6,070 ads · 33 pages
- Annie Andrews$2.6M own
- Darline Graham$119.1K own
- Outside groups and others$702.8K
Largest pages
- Dr. Annie Andrews$2.6M
- Senate Leadership Fund$208.4K
- 314 Action$141.6K
Governor
Wilson vs Johnson
$303K · 447 ads · 32 pages
Largest pages
U.S. House
House · 8 districts
$1M · 1,001 ads · 25 pages
- SC-1 · Nancy Lacore$120.5K
- SC-7 · John Vincent$72.5K
- SC-5 · Wes Climer$31.6K
- 5 other districts, and ads naming none$803.3K
Other statewide offices
$238.4K · 553 ads · 21 pages
Largest pages
State legislature
$210.6K · 905 ads · 128 pages
Largest pages
Ballot measures
$75.5K · 179 ads · 11 pages
Largest pages
- Yes for CHS$21.4K
- Vote Yes GVL$18.7K
- A Better Charleston County$13.4K
Local races
$164.1K · 851 ads · 123 pages
Largest pages
U.S. House, district by district
8 districts with ads. A district is placed only when the ad names it, or the candidate’s FEC record does.
| District | Candidates with ads | Result | Largest page | Ads | Spend | Side |
|---|---|---|---|---|---|---|
| SC-1 | Nancy Lacore, Jenny Honeycutt | Not yet called · 98.9% in | Nancy Lacore | 386 | $120.5K | |
| SC-7 | John Vincent, Russell Fry | Russell Fry R 56.7% | John Vincent For Congress | 151 | $72.5K | |
| SC-5 | Wes Climer, Mallory Dittmer | Wes Climer R 52.8% | Wes Climer | 57 | $31.6K | |
| SC-3 | Sheri Biggs | Sheri Biggs R 63.7% | Eunice for SC | 40 | $13.1K | |
| SC-4 | William Timmons R 51.7% | Robert E Lee for Congress SC-D4 | 38 | $6.6K | ||
| SC-11 | Alliance For Lowcountry Balance | 1 | $1.7K | |||
| SC-2 | Zyon Khalifa, Joe Wilson | Not yet called · 99.0% in | Hamp Redmond for U.S. Congress | 13 | $1.6K | |
| SC-6 | Jim Clyburn D 69.3% | Rep. Luke Rankin | 4 | $798 | ||
| District not named | Security is Strength PAC | 311 | $779.5K |
Who paid
The pages that spent the most on South Carolina’s races; spend here is what each page spent in this state.
| # | Advertiser | Side | Race | Ads | Spend | Attack |
|---|---|---|---|---|---|---|
| 1 | Dr. Annie AndrewsPaid for by DR. ANNIE ANDREWS FOR SENATE | Dem. | Senate | 4,813 | $2.6M | 39% |
| 2 | Security is Strength PACPaid for by SECURITY IS STRENGTH PAC | Rep. | House, district not named | 91 | $680.9K | 85% |
| 3 | Palmetto Action | Rep. | House, district not named | 310 | $216.9K | 94% |
| 4 | Senate Leadership FundPaid for by SLF PAC | Rep. | Senate | 187 | $208.4K | 100% |
| 5 | 314 ActionPaid for by 314 ACTION FUND | Dem. | Senate | 489 | $145.6K | 22% |
| 6 | Darline GrahamPaid for by Darline for Senate | Rep. | Senate | 194 | $119.1K | 37% |
| 7 | Government That Works PAC | Dem. | House, district not named | 15 | $90.3K | 100% |
| 8 | John Vincent For CongressPaid for by JOHN VINCENT FOR CONGRESS | Dem. | House SC-7 | 130 | $69.5K | 13% |
| 9 | Nancy LacorePaid for by Nancy Lacore for Congress | Dem. | House SC-1 | 170 | $65.3K | 10% |
| 10 | David StumboPaid for by David Stumbo for SC Attorney General | Rep. | Other statewide | 128 | $59.1K | 0.0% |
| 11 | Stephen GoldfinchPaid for by Goldfinch for Attorney General | Rep. | Other statewide | 133 | $56.4K | 20% |
| 12 | Jermaine Johnson For South CarolinaPaid for by Jermaine Johnson for Governor | Dem. | Governor | 53 | $54K | 44% |
| 13 | Mark SanfordPaid for by SANFORD FOR SENATE | Rep. | Senate | 13 | $50.6K | 0.0% |
| 14 | Winning For WomenPaid for by WFW Action Fund, Inc. | Rep. | House, district not named | 10 | $48.7K | 0.0% |
| 15 | Russell FryPaid for by FRY FOR CONGRESS | Rep. | Senate | 77 | $48.3K | 6.5% |
| 16 | Alliance For Lowcountry BalancePaid for by ALLIANCE FOR LOWCOUNTRY BALANCE | None | Local | 15 | $35.2K | 27% |
| 17 | Alan WilsonPaid for by Wilson for SC | Rep. | Governor | 145 | $34.1K | 2.9% |
| 18 | Cody Simpson for SC Commissioner of AgriculturePaid for by Cody for SC | Rep. | Other statewide | 69 | $32.4K | 4.3% |
| 19 | SC Constitutional ConservativesPaid for by Constitutional Conservatives | Rep. | Other statewide | 40 | $28.7K | 2.5% |
| 20 | Wes ClimerPaid for by Climer for Congress | Rep. | House SC-5 | 26 | $25.1K | 3.8% |
| 21 | Freedom Caucus FundPaid for by House Freedom Action | Rep. | Governor | 49 | $24.9K | 47% |
| 22 | Pamela EvettePaid for by Evette for Governor | Rep. | Governor | 18 | $24.4K | 5.6% |
| 23 | Free American Fund | Rep. | Other statewide | 38 | $22.6K | 32% |
| 24 | Invest in Tomorrow CoalitionPaid for by Invest in Tomorrow Coalition PAC | Dem. | House, district not named | 1 | $22.5K | |
| 25 | Yes for CHS | None | Ballot measure | 59 | $21.4K | 0.0% |
Every page with ads about South Carolina, with search and the CSV: the advertisers.
Who was attacked
| Target | Attack spend | Mostly by |
|---|---|---|
| Lindsey Graham | $414.3K | Democratic side |
| Annie Andrews | $329.4K | Republican side |
| Ralph Norman | $219.5K | Republican side |
| Darline Graham | $153.5K | Democratic side |
| Mark Lynch | $129.5K | Republican side |
| Russell Fry | $99.2K | Republican side |
| MAGA | $44K | Democratic side |
| MARK LYNCH | $30.5K | Republican side |
Google and YouTube
Google’s register holds 1,708 election ads from 123 verified advertisers aimed at South Carolina alone since 4 May 2026, worth $11.7–14.3M by Google’s ranges, and 971 more named the state among others. Republican committees and their allies bought the most.
1,708
Google ads aimed at South Carolina alone
$11.7–14.3M
spent, by Google’s ranges
123
verified advertisers
35 / 65
% Dem. / Rep. side, of placed Google spend
| Advertiser | Side | Ads | Google spend |
|---|---|---|---|
| One Nation | Rep. | 17 | $1.5–1.7M |
| SLF PAC | Rep. | 31 | $1.3–1.5M |
| THE EDGE ACTION FUND | Dem. | 66 | $1–1.2M |
| WINSENATE | Dem. | 2 | $625–700K |
| DR. ANNIE ANDREWS FOR SENATE | Dem. | 199 | $620–779.2K |
An ad counts for the state only when its targeting named no other; Google’s state split is cumulative since 2018 and is not used. Spend is a sum of Google’s per-ad ranges; a side comes from the advertiser’s FEC committee, or failing that from a web search of its verified name. No ad text is published, so Google ads are not placed in races.
A state’s page counts ads about its races and measures; the state comes from the ad’s text, page and payer, or the candidate’s FEC record. Ads about no single state are not here. Candidates are those whose FEC committees paid; state and local candidates appear through their pages.