United States 2026 · Every advertiser
Palmetto Action
This page ran 331 paid political ads on Facebook and Instagram between 23 May 2026 and 22 August 2026. Meta reports $201.9–267.1K of spend, which makes it the 321st largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend was on the Republicans’ side. Race: Federal.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
On the FEC record
PALMETTO ACTION, a super PAC (independent expenditures only). FEC committee C00950600 ↗
Independent expenditures reported to the FEC through 1 November 2026: $0 supporting Democrats or opposing Republicans in a general election, $801.1K supporting Republicans or opposing Democrats in a general election, $6.7M unplaced (opposition outside a general election, which is a fight inside a party, or a target whose party the filing does not name). The side above follows this record, not the wording of the ads: at least 90% of the dollars it placed for or against a party’s candidates went one way.
331
ads
$234.5K
reported spend, range $201.9–267.1K
83%
of spend on federal races
$250
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$234.5K
331 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Palmetto Action · $234.5K
- Federal races
- 83%
- Median spend per ad
- $250
- Attack ads, of text ads
- 94%
On Google and YouTubeSearch · YouTube · Display
$1–1.2M
79 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 25 August 2026
- Against Meta spend
- 4.7×
- Formats
- 78 video · 1 text
- Impressions
- 42.5M–49.1M
- Targeting declared
- age on 78 ads · gender on 78 ads
- States named
- North Carolina, South Carolina, Georgia
- Last ad shown
- 25 Aug
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| Palmetto Action | 79 | 78 video · 1 text | NC, SC, GA | 22 May | 25 Aug | $1–1.2M |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 277 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Ralph Norman$79.5K
- Mark Lynch$76.2K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 83%, State 10.0%, No specific race 7.5%.
Spend by ad language: English 74%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
𝗦𝗢𝗨𝗧𝗛 𝗖𝗔𝗥𝗢𝗟𝗜𝗡𝗔 𝗥𝗘𝗣𝗨𝗕𝗟𝗜𝗖𝗔𝗡𝗦: 𝗗𝗮𝗿𝗹𝗶𝗻𝗲 𝗚𝗿𝗮𝗵𝗮𝗺 𝗶𝘀 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 𝗧𝗿𝘂𝗺𝗽’𝘀 𝗰𝗵𝗼𝗶𝗰𝗲 𝗳𝗼𝗿 𝗦𝗲𝗻𝗮𝘁𝗲. Darline is not a politician. She's a mother, a wife, and a strong conservative who will fight for South Carolina's values and stand with President Trump 🌴 🇺🇸.
7 August 2026 · Palmetto Action · $9–10K · 400K+ impressions · Promotional · Ad Library
Norman is BAD for SC.
21 August 2026 · Palmetto Action · $7–8K · 700K+ impressions · Ad Library
𝐌𝐀𝐑𝐊 𝐋𝐘𝐍𝐂𝐇'𝐒 𝐑𝐀𝐏 𝐒𝐇𝐄𝐄𝐓: ❌ Four DUIs. ❌ A hit and run arrest. ❌ Cocaine trafficking conviction. This is who’s running to be your U.S. Senator from South Carolina. 𝐑𝐄𝐉𝐄𝐂𝐓 𝐜𝐨𝐧𝐯𝐢𝐜𝐭𝐞𝐝 𝐜𝐫𝐢𝐦𝐢𝐧𝐚𝐥 𝐌𝐚𝐫𝐤 𝐋𝐲𝐧𝐜𝐡.
23 May 2026 · Palmetto Action · $6–7K · 250K+ impressions · Attack · Ad Library
𝘾𝙖𝙧𝙚𝙚𝙧 𝙥𝙤𝙡𝙞𝙩𝙞𝙘𝙞𝙖𝙣 𝙍𝙖𝙡𝙥𝙝 𝙉𝙤𝙧𝙢𝙖𝙣 𝙘𝙖𝙣’𝙩 𝙗𝙚 𝙩𝙧𝙪𝙨𝙩𝙚𝙙 𝙩𝙤 𝙨𝙩𝙖𝙣𝙙 𝙪𝙥 𝙛𝙤𝙧 𝙎𝙤𝙪𝙩𝙝 𝘾𝙖𝙧𝙤𝙡𝙞𝙣𝙖. Norman went AGAINST President Trump on tax cuts and border security. Ralph Norman is BAD for South Carolina.
21 August 2026 · Palmetto Action · $4–4.5K · 175K+ impressions · Attack · Ad Library
Ralph Norman is one of the richest members of Congress, yet South Carolinians are the ones paying the price. ❌His businesses took $300,000 in COVID loans they never paid back and he supported a massive gas tax hike that increases EVERY YEAR. RETIRE Ralph Norman!
22 August 2026 · Palmetto Action · $4–4.5K · 350K+ impressions · Attack · Ad Library
Ralph Norman may be one of the richest members of Congress, but 𝙎𝙤𝙪𝙩𝙝 𝘾𝙖𝙧𝙤𝙡𝙞𝙣𝙞𝙖𝙣𝙨 𝙖𝙧𝙚 𝙩𝙝𝙚 𝙤𝙣𝙚𝙨 𝙥𝙖𝙮𝙞𝙣𝙜 𝙩𝙝𝙚 𝙥𝙧𝙞𝙘𝙚. Norman went AGAINST President Trump on tax cuts and border security. Yet he stood FOR a massive gas tax hike that goes up EVERY YEAR.
21 August 2026 · Palmetto Action · $3.5–4K · 300K+ impressions · Attack · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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