United States 2026 / By state / New Mexico
New Mexico · Midterm elections · 3 November 2026
Who paid to reach New Mexico voters
The Democratic side outspent the Republican side in New Mexico, $1.2M to $252.8K. The costliest race: Governor, at $859.5K. Gregg Hull was the most-attacked name in the state.
Ads delivered from 4 May 2026 to 4 November 2026 · Results: unofficial count as of 6 November 2026
The races
Each race links to its candidates’ pages, with the unofficial count above its spend. Spend counts every ad about the race, the candidates’ own and outside groups’.
Democratic sideRepublican sideNo side (white figures)
U.S. Senate
Lujan vs Marker
$73.3K · 34 ads · 6 pages
- Ben Lujan$65.7K own
- Larry Marker$4.4K own
- Outside groups and others$3.1K
Largest pages
- Ben Ray Luján$65.7K
- Larry Marker for U.S. Senate$4.4K
- Counterspark$2.2K
Governor
Haaland vs Hull
$859.5K · 554 ads · 24 pages
Largest pages
- Deb Haaland$635.1K
- Affordable New Mexico$86K
- Doug Turner$45.1K
U.S. House
House · 3 districts
$176.3K · 378 ads · 15 pages
- NM-2 · Gabriel Vasquez$55.6K
- NM-1 · Melanie Stansbury$28.4K
- NM-3$299
- Ads naming no district$91.9K
Other statewide offices
$86.9K · 183 ads · 17 pages
Largest pages
- Raúl Torrez$31.8K
- James Ellison$12.1K
- Les Presmyk for Mine Inspector$9.5K
State legislature
$283.9K · 903 ads · 86 pages
Largest pages
- NMVC Action Fund$37.3K
- Representative Joshua Hernandez$26.1K
- OLÉ NewMexico$16.7K
Ballot measures
- Bond Question 1 · Authorize $30 million in general obligation bonds for senior citizen facility improvement, construction, and equipment acquisition projects...PassedYes 69.6% · No 30.4%
- Bond Question 2 · Authorize up to $20 million in general obligation bonds for academic, public school, tribal, and public library resource acquisitions, funded by a...PassedYes 65.9% · No 34.1%
- Bond Question 3 · Authorize up to $230 million in general obligation bonds for capital improvements and acquisitions at higher education institutions, special...PassedYes 64.2% · No 35.8%
- Constitutional Amendment 1 · Require bills to become law if the governor does not sign or veto them within the required timeframe, eliminating the governor's pocket vetoPassedYes 75.1% · No 24.9%
- Constitutional Amendment 2 · Repeal the constitutional provision requiring that school elections be held at different times from partisan electionsPassedYes 64.8% · No 35.2%
- Constitutional Amendment 3 · Make changes to the Board of Regents, including establishing nominating committees to provide lists of candidates, provide that student members...PassedYes 69.9% · No 30.1%
- Constitutional Amendment 4 · Establish a salary for state legislators equal to the annual median household income of the statePassedYes 63.4% · No 36.6%
$68.5K · 255 ads · 10 pages
Largest pages
Local races
$75.3K · 388 ads · 61 pages
Largest pages
U.S. House, district by district
3 districts with ads. A district is placed only when the ad names it, or the candidate’s FEC record does.
| District | Candidates with ads | Result | Largest page | Ads | Spend | Side |
|---|---|---|---|---|---|---|
| NM-2 | Gabriel Vasquez, Greg Cunningham | Gabriel Vasquez D 58.7% | Gabe Vasquez for Congress | 65 | $55.6K | |
| NM-1 | Melanie Stansbury, Ndidiamaka Okpareke | Melanie Stansbury D 63.6% | Melanie Stansbury | 60 | $28.4K | |
| NM-3 | Teresa Leger Fernandez D 61.6% | Frank Smith for NM | 2 | $299 | ||
| District not named | Congressional Leadership Fund | 251 | $91.9K |
Who paid
The pages that spent the most on New Mexico’s races; spend here is what each page spent in this state.
| # | Advertiser | Side | Race | Ads | Spend | Attack |
|---|---|---|---|---|---|---|
| 1 | Deb HaalandPaid for by Deb for New Mexico | Dem. | Governor | 309 | $635.1K | 11% |
| 2 | Affordable New MexicoPaid for by Affordable NM | Dem. | Governor | 6 | $86K | 100% |
| 3 | Ben Ray LujánPaid for by PEOPLE FOR BEN | Dem. | Senate | 15 | $65.7K | |
| 4 | Vote for Change: Yes on 4Paid for by Vote for Change | None | Ballot measure | 160 | $56.7K | 2.0% |
| 5 | Congressional Leadership FundPaid for by CONGRESSIONAL LEADERSHIP FUND | Rep. | House, district not named | 40 | $54.2K | 100% |
| 6 | Doug TurnerPaid for by TURNER FOR NEW MEXICO | Rep. | Governor | 39 | $45.1K | 7.7% |
| 7 | Gregg Hull For New MexicoPaid for by Hull For New Mexico | Rep. | Governor | 104 | $43.4K | 6.7% |
| 8 | Gabe Vasquez for CongressPaid for by GABE VASQUEZ FOR CONGRESS | Dem. | House NM-2 | 39 | $38.7K | 10% |
| 9 | NMVC Action Fund | Dem. | Legislature | 33 | $37.3K | 0.0% |
| 10 | Raúl TorrezPaid for by Torrez for New Mexico | Dem. | Other statewide | 65 | $32.5K | 0.0% |
| 11 | Representative Joshua HernandezPaid for by The Committee to Elect Joshua Hernandez | Rep. | Legislature | 27 | $26.1K | 0.0% |
| 12 | OLÉ NewMexicoPaid for by Organizers in the Land of Enchantment (OLÉ NM) | Dem. | Legislature | 239 | $19.9K | 42% |
| 13 | Melanie StansburyPaid for by Melanie For New Mexico | Dem. | House NM-1 | 18 | $19K | 28% |
| 14 | Duke for NMPaid for by Run With Duke | Rep. | Governor | 20 | $19K | 45% |
| 15 | Planned Parenthood Votes New MexicoPaid for by Planned Parenthood Votes New Mexico Independent Expenditure Committee | Dem. | Legislature | 22 | $15.5K | 82% |
| 16 | Raul Turrieta for NM | Dem. | Legislature | 21 | $15.3K | 33% |
| 17 | John Allen for Bernalillo County SheriffPaid for by Committee to Elect John Allen | None | Local | 4 | $15.1K | |
| 18 | State Representative Nicole ChavezPaid for by Nicole Chavez for New Mexico | Dem. | Legislature | 39 | $14.4K | 5.1% |
| 19 | James EllisonPaid for by Ellison for New Mexico | None | Other statewide | 62 | $12.1K | 0.0% |
| 20 | Working America | Dem. | House, district not named | 146 | $12K | 8.2% |
| 21 | Elect Chriselle MartínezPaid for by Committee to Elect Chriselle Martinez | Dem. | Legislature | 9 | $11.4K | 33% |
| 22 | Sam BregmanPaid for by Bregman for NM | Dem. | Governor | 22 | $11.4K | 9.1% |
| 23 | Wilderness ActionPaid for by THE WILDERNESS SOCIETY ACTION FUND POLITICAL ACTION COMMITTEE (PAC) | Dem. | House NM-2 | 5 | $11.2K | 0.0% |
| 24 | Yanira Gurrola for New MexicoPaid for by Committee to Elect Yanira Gurrola | Dem. | Legislature | 3 | $9.9K | |
| 25 | Les Presmyk for Mine InspectorPaid for by Presmyk for Mine Inspector. Authorized by Walter "Les" Presmyk. | Rep. | Other statewide | 1 | $9.5K |
Every page with ads about New Mexico, with search and the CSV: the advertisers.
Who was attacked
| Target | Attack spend | Mostly by |
|---|---|---|
| Gregg Hull | $86.8K | Democratic side |
| Gabe Vasquez | $56.6K | Republican side |
| Donald Trump | $44.5K | Democratic side |
| MAGA donors | $26.6K | Democratic side |
| Greg Cunningham | $11.9K | Democratic side |
| My opponent | $9.7K | Democratic side |
| Nicole Chavez | $5.4K | Democratic side |
| Marsella Duarte Serna | $4.7K | Democratic side |
Google and YouTube
Google’s register holds 880 election ads from 74 verified advertisers aimed at New Mexico alone since 4 May 2026, worth $3.3–4.1M by Google’s ranges, and 964 more named the state among others. Democratic committees and their allies bought the most.
880
Google ads aimed at New Mexico alone
$3.3–4.1M
spent, by Google’s ranges
74
verified advertisers
70 / 30
% Dem. / Rep. side, of placed Google spend
| Advertiser | Side | Ads | Google spend |
|---|---|---|---|
| Affordable NM | Dem. | 5 | $336–386.5K |
| GABE VASQUEZ FOR CONGRESS | Dem. | 20 | $328.5–398.2K |
| CLF | Rep. | 121 | $327.5–404.4K |
| READY FOR THE FIGHT | Dem. | 4 | $290–340K |
| Deb for New Mexico | Dem. | 19 | $241.2–301.4K |
An ad counts for the state only when its targeting named no other; Google’s state split is cumulative since 2018 and is not used. Spend is a sum of Google’s per-ad ranges; a side comes from the advertiser’s FEC committee, or failing that from a web search of its verified name. No ad text is published, so Google ads are not placed in races.
A state’s page counts ads about its races and measures; the state comes from the ad’s text, page and payer, or the candidate’s FEC record. Ads about no single state are not here. Candidates are those whose FEC committees paid; state and local candidates appear through their pages.